The 4 Stages of Business Growth from Michael Masterson's Ready, Fire, Aim
03/16/23 • 14 min
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📔 Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
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Ready, Fire, Aim by Michael Masterson (the pen name of Mark Ford) is one of the best business books I’ve ever read...
Rather than being based on platitudes about “how to grow a business” it recognizes that different businesses need different things...
Making that next $1 million in sales looks VERY different if you’re a startup versus if you’re already doing $10 million per year.
And because Mark has been personally involved with dozens of businesses that have grown beyond $1 million, and many that have surpassed $10 and even $100 million (and now at least one that has passed $1 billion)...
PLUS because Mark is an excellent critical thinker (as evident in his books and my conversations with him)...
He is able to identify the specific principles that matter at different stages and levels of growth.
In today’s episode, I break down his 4 stages of business growth, from the book — including the unique challenges and opportunities of each — with the recommendation to grab the book if you want to go deeper...
The 4 Stages of Business Growth from Michael Masterson's Ready, Fire, Aim
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📔 Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
☕ Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
Ready, Fire, Aim by Michael Masterson (the pen name of Mark Ford) is one of the best business books I’ve ever read...
Rather than being based on platitudes about “how to grow a business” it recognizes that different businesses need different things...
Making that next $1 million in sales looks VERY different if you’re a startup versus if you’re already doing $10 million per year.
And because Mark has been personally involved with dozens of businesses that have grown beyond $1 million, and many that have surpassed $10 and even $100 million (and now at least one that has passed $1 billion)...
PLUS because Mark is an excellent critical thinker (as evident in his books and my conversations with him)...
He is able to identify the specific principles that matter at different stages and levels of growth.
In today’s episode, I break down his 4 stages of business growth, from the book — including the unique challenges and opportunities of each — with the recommendation to grab the book if you want to go deeper...
The 4 Stages of Business Growth from Michael Masterson's Ready, Fire, Aim
Yours for bigger breakthroughs,
Roy Furr
Previous Episode
60-Second Tip for More Powerful Copywriting… Eugene Schwartz Strikes Again!
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting Course
☕ Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO for High-Ticket Expert Businesses
How can 60 seconds make you a better copywriter?
On Page 94 of Breakthrough Advertising by Eugene Schwartz...
He reveals this simple technique that can make whatever copywriting you’re working on NOW...
Or whatever copy you’ve already written and want to work better...
Or whatever control you need to beat...
Turn into more powerful, more effective copy.
In fact, I know other great copywriters like Kim Schwalm and Chris Haddad use this frequently...
And I chose this method to use in my latest VSL as well.
I share the 60-second tip and how to use it in today’s episode.
60-Second Tip for More Powerful Copywriting... Eugene Schwartz Strikes Again!
Yours for bigger breakthroughs,
Roy Furr
Next Episode
How to Find Your Ideal Client & Avoid Client Horror Stories
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚀 Launch Your Client Business Free Mini-Course
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
☕ Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
You’ll have far fewer client horror stories if you know EXACTLY who your ideal client is...
But that’s not always easy to figure out.
Because you think you know who they will be...
Then you actually connect with them — maybe as a prospect, or as a client...
And suddenly something goes wrong.
And the perfect client turns not-so-perfect — or maybe even into a horror story.
So originally I was going to focus today’s episode on how to find your ideal client.
And yeah, I talked about that.
But to get there, I had to share a few of my own personal horror stories — discovering who my ideal client IS NOT.
Then I share how to use these experiences to better understand who your ideal client is — and how to find them.
How to Find Your Ideal Client & Avoid Client Horror Stories
Yours for bigger breakthroughs,
Roy Furr
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