Breakthrough Marketing Secrets

If AI is replacing copywriters, why do I still write my own copy?

I got a smug and sarcastic question from a subscriber, but I decided to give a serious answer...

I put out some notes over the weekend on The Death of Copywriting.

And yeah, I believe it’s a very real risk that AI is quickly replacing the technical skill of copywriting...

In fact, I don’t think it’s long before AI will churn out better copy than the world’s best copywriters, on a consistent basis.

(Especially if it’s given data about what works and what doesn’t.)

But of course there’s the smart-ass in the back row, who only wants to heckle but pretends he’s having a conversation...

“If AI is so good at copywriting, why are you writing your own emails? Huh? Huh?”

And while the heckler doesn’t want or deserve a response, I think the question raises an interesting point.

So that’s what I talked about in today’s episode.

Yours for bigger breakthroughs,

Roy Furr

The 4 Stages of Business Growth from Michael Masterson's Ready, Fire, Aim

Breakthrough Marketing Secrets

03/16/23 • 14 min

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📔 Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson

🏆 Roy Furr, Fractional CMO for Direct Response Marketers

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The 4 Stages of Business Growth from Michael Masterson's Ready, Fire, Aim

Ready, Fire, Aim by Michael Masterson (the pen name of Mark Ford) is one of the best business books I’ve ever read...

Rather than being based on platitudes about “how to grow a business” it recognizes that different businesses need different things...

Making that next $1 million in sales looks VERY different if you’re a startup versus if you’re already doing $10 million per year.

And because Mark has been personally involved with dozens of businesses that have grown beyond $1 million, and many that have surpassed $10 and even $100 million (and now at least one that has passed $1 billion)...

PLUS because Mark is an excellent critical thinker (as evident in his books and my conversations with him)...

He is able to identify the specific principles that matter at different stages and levels of growth.

In today’s episode, I break down his 4 stages of business growth, from the book — including the unique challenges and opportunities of each — with the recommendation to grab the book if you want to go deeper...

Yours for bigger breakthroughs,

Roy Furr

Upsell Copywriting Formula [from Dan Kennedy, Gary Halbert, Justin Goff, Roy Furr]

Breakthrough Marketing Secrets

03/14/23 • 9 min

A good upsell is an easy way to make a lot more money from the same customers, same ad spend, same traffic...

You can generate a lot more sales and revenue without spending another dollar on advertising or traffic...

In fact, a good upsell — vs. no upsell or a bad one — can be the difference between a profitable funnel and one that stinks.

So — how do you write a good upsell?

Well, there’s an easy upsell copywriting formula that actually comes from BEFORE the internet...

That I know dates back to Gary Halbert and Dan Kennedy selling by direct mail (and probably way before) and I’ve seen recently from Justin Goff, and that’s a variation on what I’ve frequently used myself.

So yes, it works splendidly online, but can also work offline in many contexts, too.

I share the entire formula in today’s quick episode...

Upsell Copywriting Formula [from Dan Kennedy, Gary Halbert, Justin Goff, Roy Furr]

Yours for bigger breakthroughs,

Roy Furr

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⏩ High-Velocity Copywriting Course

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🏆 Roy Furr, Fractional CMO for High-Ticket Expert Businesses

3 Tips For Better Delegation | Marketing Team Management & Leadership

Breakthrough Marketing Secrets

03/02/23 • 16 min

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📞 Roy Furr, Fractional CMO [Book an Intro Call]

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3 Tips For Better Delegation | Marketing Team Management & Leadership

If you want to be a leader, to achieve bigger results with a marketing team...

You need to learn how to delegate work effectively.

I’ve been doing this — for better and worse — since VERY early in my marketing career.

And it’s always put me in positions of higher authority and income, and generated better overall marketing results.

What it all comes down to is getting other people on board to help you meet your goals...

Whether that’s a bigger picture business goal, like a certain number of leads, customers, sales, and profits coming in...

Or whether it’s a more specific goal like getting a new marketing campaign or funnel out the door.

Either way, the skills are the same, and there are a few key tips that will help you be better at managing whatever marketing team you’re working with...

Yours for bigger breakthroughs,

Roy Furr

Drayton Bird, Direct Marketing LEGEND! [interview] | He sold an agency to David Ogilvy!

Breakthrough Marketing Secrets

01/20/23 • 69 min

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🔗 Get on Drayton Bird’s Email List

📕 You Did What? by Drayton Bird [book]

📕 Commonsense Direct & Digital Marketing by Drayton Bird [book]

📕 How to Write Sales Letters (and emails) That Sell by Drayton Bird [book]

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Drayton Bird, Direct Marketing Legend

Drayton Bird might make you uncomfortable...

Because on his way to becoming one of Britain’s most legendary copywriters and direct marketers...

... On his way to creating and selling an agency being bought by THE David Ogilvy...

... On his way to becoming the Worldwide Creative Director at Ogilvy & Mather Direct...

Drayton lived a very colourful life. (← With a nod to ya Brits on the spelling of that one.)

And he’s not afraid to tell you about it.

... Not afraid to tell you the REAL stories, including growing up in a pub and going broke 3 times...

... Not afraid to tell you about the misadventures that made his life interesting...

... Even if you might not like or agree with his choices, they’re his stories.

And I’ve wanted to get him on for an interview for a long time, to share his stories and lessons.

I think you’re going to LOVE this episode...

Yours for bigger breakthroughs,

Roy Furr

Chris Wright on the Fast Track to A-List Copywriter Status [BEST OF INTERVIEWS]

Breakthrough Marketing Secrets

12/26/22 • 62 min

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👉 Chris Wright's Conversion Confidential newsletter (Issue #1 is FREE)

👉 Chris Wright's YourConversion.Partners Direct Response Agency

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Chris Wright on the Fast Track to A-List Copywriter Status

If you want to become a skilled and highly successful copywriter, you’re going to love this interview...

As I mentioned in an email last week, I’m republishing interviews from the last year or so as a “Best Of” series in this week between Christmas and New Years.

And while I originally intended this to be a “Best of 2022,” I immediately realized I had to bend the 2022 filter criteria because I wanted to make sure to include Chris.

Here’s the thing...

Chris Wright and I go way back. He was one of my very first copywriting coaching clients.

He came to Nebraska in 2014, to hang out at my Advanced Direct Response Copywriting workshop.

He was definitely under 21 at the time — but don’t tell the Sommelier who hosted our paired wine and Indian food dinner!

I’ve watched his rapid ascent to A-list copywriter ever since.

He rocked it with a gig at Money Map Press, one of the most successful Agora divisions.

He went on to create more wins in financial, health, and beyond — both as a copywriter and offer owner.

And now he runs an innovative direct response agency unlike any I’m familiar with — as you’ll hear in this interview.

He was one of my students, and now I respect him as a peer, and sometimes boss.

Because yes, some of the client work I’ve done in the past 12 months has been through Chris and his agency, and I will happily work under him on projects any day of the week.

Check out my first interview from this week’s BEST OF INTERVIEWS series...

REMINDER: If you’re subscribed to the audio podcast, these are republished as new episodes. The link for this episode takes you to the original YouTube video.

Yours for bigger breakthroughs,

Roy Furr

PS: You’re running out of time to claim your Lifetime Access to ALL my copywriting, marketing, and entrepreneurship training at BTMSinsiders. Check out this doc for more information.

Direct Response Content Marketing Strategy

Breakthrough Marketing Secrets

12/05/22 • 14 min

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👨‍🏫 The Value-First Funnel Strategy

❓ Ask Roy Your Question

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Direct Response CONTENT Marketing Strategy

Did you know you can COMBINE direct response and content marketing into a single marketing strategy?

AND this combined strategy can work in pretty much any industry, any market, any business...

Even if you never touch the well-known direct response formats, like sales letters, video sales letters, landing pages, and so on?

It’s all about nailing the PRINCIPLES first.

And this works especially well if you have a more complex product or service offer, that requires some extra explanation to get the prospect to really understand and buy into the value.

Today I got a question from a biotech products marketer, who is struggling to figure out the best marketing strategy for their business.

And if I were to go into any field like that — or really almost any other field that did not use what we think of as traditional direct response marketing — this is EXACTLY what I’d do.

Yours for bigger breakthroughs,

Roy Furr

Is Copywriting Evil? [from Joe Polish, Jay Abraham, Claude Hopkins, Dan Sullivan, Roy Furr]

Breakthrough Marketing Secrets

11/21/22 • 14 min

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❓ Ask Roy Your Question

🔗 Joe Polish video → "Is Selling Evil?"

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🥇 Pinnacle Performance Habits with Joseph Rodrigues

Have you ever worried copywriting and marketing are unethical — even evil?

I certainly have.

In fact, I’ve observed and even ended up working with people whose behavior I’ve questioned.

If not illegal, their attitudes and behavior wade at least waist-deep into immoral and unethical territory.

Which makes me take this concern seriously.

Today’s Mailbox Monday question — and answer — addresses this...

“My main concern with diving deep into Copywriting is the manipulation of desires and the ethical breaches involved...”

And I draw on lessons I’ve picked up from Joe Polish, Jay Abraham, Claude Hopkins, and Dan Sullivan — plus add my own insights and perspectives — in today’s episode...

Is Copywriting Evil?

Yours for bigger breakthroughs,

Roy Furr

The Moneymaking Power of Processes & Systems

Breakthrough Marketing Secrets

08/11/22 • 17 min

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⏩ High-Velocity Copywriting Course

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📕 The Checklist Manifesto by Atul Gawande (Amazon)

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The Moneymaking Power of Processes & Systems.

Do you really want to scale your work and income and make a lot of money?

You won’t do it JUST by getting better at your skill. (At least, that path is limited.)

In fact, if you’ve ever wondered why so many people who have LESS SKILL make MORE MONEY, it’s probably because they’ve mastered this...

Building processes and systems that make their skill more efficient, effective, predictable, and scalable.

Oftentimes a much lower-value skill that is turned into a system or process will create far more value in the long run than just one person mastering a more complex, difficult, and higher-value skill.

But even in the short run, if you have no aspirations of building some huge business with a whole team or staff doing the work...

It can pay off big for you to start creating and implementing processes and systems.

That’s the topic of today’s episode.

Yours for bigger breakthroughs,

Roy Furr

Get Paid To Pitch Marketing Services? YES! With Pia Silva, author of Badass Your Brand!

Breakthrough Marketing Secrets

07/21/23 • 50 min

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📕 Pia Silva's book, Badass Your Brand! [Free PDF Download]

🔗 Pia's "Price to Freedom" Calculator

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