If AI is replacing copywriters, why do I still write my own copy? | The Death of Copywriting

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I got a smug and sarcastic question from a subscriber, but I decided to give a serious answer...

I put out some notes over the weekend on The Death of Copywriting.

And yeah, I believe it’s a very real risk that AI is quickly replacing the technical skill of copywriting...

In fact, I don’t think it’s long before AI will churn out better copy than the world’s best copywriters, on a consistent basis.

(Especially if it’s given data about what works and what doesn’t.)

But of course there’s the smart-ass in the back row, who only wants to heckle but pretends he’s having a conversation...

“If AI is so good at copywriting, why are you writing your own emails? Huh? Huh?”

And while the heckler doesn’t want or deserve a response, I think the question raises an interesting point.

So that’s what I talked about in today’s episode.

If AI is replacing copywriters, why do I still write my own copy?

Yours for bigger breakthroughs,

Roy Furr