Is Copywriting Evil? [from Joe Polish, Jay Abraham, Claude Hopkins, Dan Sullivan, Roy Furr]

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Have you ever worried copywriting and marketing are unethical — even evil?

I certainly have.

In fact, I’ve observed and even ended up working with people whose behavior I’ve questioned.

If not illegal, their attitudes and behavior wade at least waist-deep into immoral and unethical territory.

Which makes me take this concern seriously.

Today’s Mailbox Monday question — and answer — addresses this...

“My main concern with diving deep into Copywriting is the manipulation of desires and the ethical breaches involved...”

And I draw on lessons I’ve picked up from Joe Polish, Jay Abraham, Claude Hopkins, and Dan Sullivan — plus add my own insights and perspectives — in today’s episode...

Is Copywriting Evil?

Yours for bigger breakthroughs,

Roy Furr