
How to Write Persuasive Emails | Email Copywriting | Email Marketing Tips & Strategies
07/17/23 • 15 min
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🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Do you know the #1 rule of email copywriting?
Most of the gurus you follow break this rule — IF you’re reading their emails written for copywriters.
But stick them on a client project, and they’ll follow this rule every time.
Because if you want to write good, persuasive marketing emails...
That get people to actually click through and engage with your sales message...
You must, must, must put this rule as #1.
I cover that and more in today’s episode...
How to Write Persuasive Emails
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕ Wanna say "thanks" for this episode? Buy me a coffee...
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Do you know the #1 rule of email copywriting?
Most of the gurus you follow break this rule — IF you’re reading their emails written for copywriters.
But stick them on a client project, and they’ll follow this rule every time.
Because if you want to write good, persuasive marketing emails...
That get people to actually click through and engage with your sales message...
You must, must, must put this rule as #1.
I cover that and more in today’s episode...
How to Write Persuasive Emails
Yours for bigger breakthroughs,
Roy Furr
Previous Episode
![undefined - Direct Mail Automation w/Dennis Kelly, Postalytics CEO [More Profits w/Online+Offline Marketing]](https://storage.googleapis.com/goodpods-images-bucket/episode_images/03db86aaf17f00c55d2e4533a2c4e9e16fe8a5ff7d27e0eed779d017894c2197.avif)
Direct Mail Automation w/Dennis Kelly, Postalytics CEO [More Profits w/Online+Offline Marketing]
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🔗 Sign up for a free Postalytics account
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕ Wanna say "thanks" for this episode? Buy me a coffee...
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Okay, so direct mail automation is crazy-cool technology...
It used to be that if you wanted to send direct mail, you’d have to either seal and stamp everything yourself (a HUGE time-suck)...
Or you’d have to send thousands of pieces of mail at a time, MINIMUM.
Today’s episode completely flips that on its head.
And this is a technology pretty much any smart online marketer should seriously consider...
Because when you can send targeted direct mail to the right people AND be contacting them online...
Your profits can jump DRAMATICALLY.
And Postalytics is direct mail automation software that basically lets you send direct mail like email...
Behaviorally-triggered, one-at-a-time, and completely customized to the individual recipient.
All the best email automation, autoresponders, and account management messages can now be done through direct mail — and received in a far less-cluttered and harder-to-ignore inbox.
Check it out...
Direct Mail Automation w/Dennis Kelly, Postalytics CEO
Yours for bigger breakthroughs,
Roy Furr
Next Episode

Subconscious Story Selling | Marketing Storytelling Framework | Emotional Copywriting
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🦸♂️ The Story Selling Master Class
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕ Wanna say "thanks" for this episode? Buy me a coffee...
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Today’s episode goes DEEP into storytelling and story SELLING that speaks to the subconscious mind...
It’s been a while, so this is both a primer on story selling (and why just being a good storyteller isn’t enough)...
And a lesson in a brand new storytelling framework, that I’ve never taught before...
A type of “Meta” story that can be used to structure all kinds of powerful stories...
That tap into deep psychological archetypes...
And engage the attention of the conscious and unconscious minds...
So can you persuade your prospect to TAKE ACTION.
The first action YOU need to take is to press play on today’s episode...
Yours for bigger breakthroughs,
Roy Furr
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