026: Why Your Stuff Isn’t Selling: Learn How to Speak to Your Customer’s Pain Points
08/13/19 • 44 min
I understand how it feels to be ignored in this noisy world. It’s a challenge to speak in a way that gets the attention of your dream clients. You have this great product or service, but you’re getting beat out by people who are able to communicate about their offer better.
Whether you’re a coach, photographer, realtor, designer, you name it... If you’re asking the question, “How on earth do I stand out?!” then I have a solution for you! It all starts with knowing what the customer wants and what their problem is, then positioning yourself as the person that will solve that problem. In this episode, we go very deep into marketing tactics and the minds of our ideal customers.
Do you know what problem you are solving for customers? Can you sum it up in a couple sentences and in a way that is compelling to them? Often times we really understand our product or service. We know every in and out of what we do. BUT, we don’t fully know what problems we are solving on a deeper level. People don’t want your service, they want their problems solved. They want a transformation.
In this episode, I’m teaching:
- How to speak to your customer’s pain points in your marketing
- How to discover what pain points you’re solving for customers
- What to do if you feel like you aren’t actually “solving a problem”
- The 2 things you need to know in order to successfully sell your product/service
- How to use empathy and authority in your marketing
- What to do if you feel sleazy for actually focusing on your marketing
Remember: A great message is NOT when your ideal client understands you, it’s when your ideal client feels understood BY YOU.
Get the full blog post and show notes for this episode here: https://elizabethmccravy.com/26
Download the freebie that goes with this episode here: https://elizabethmccravy.com/26download
Want to start a podcast but not sure where to start? Get the free guide with the 5 things that I couldn't run my podcast without at elizabethmccravy.com/record! I'll teach you about physical podcast equipment to buy, podcast hosts, and other softwares in this freebie.
If you're a brand or website designer who wants to learn the skills to build an in-demand design business, you need my course, Booked Out Designer! You’ll learn everything from how to run client projects to things like choosing your niche, mastering discovery calls, pricing for profit, and social media strategies to book clients. Check it out at https://elizabethmccravy.com/BOD
I understand how it feels to be ignored in this noisy world. It’s a challenge to speak in a way that gets the attention of your dream clients. You have this great product or service, but you’re getting beat out by people who are able to communicate about their offer better.
Whether you’re a coach, photographer, realtor, designer, you name it... If you’re asking the question, “How on earth do I stand out?!” then I have a solution for you! It all starts with knowing what the customer wants and what their problem is, then positioning yourself as the person that will solve that problem. In this episode, we go very deep into marketing tactics and the minds of our ideal customers.
Do you know what problem you are solving for customers? Can you sum it up in a couple sentences and in a way that is compelling to them? Often times we really understand our product or service. We know every in and out of what we do. BUT, we don’t fully know what problems we are solving on a deeper level. People don’t want your service, they want their problems solved. They want a transformation.
In this episode, I’m teaching:
- How to speak to your customer’s pain points in your marketing
- How to discover what pain points you’re solving for customers
- What to do if you feel like you aren’t actually “solving a problem”
- The 2 things you need to know in order to successfully sell your product/service
- How to use empathy and authority in your marketing
- What to do if you feel sleazy for actually focusing on your marketing
Remember: A great message is NOT when your ideal client understands you, it’s when your ideal client feels understood BY YOU.
Get the full blog post and show notes for this episode here: https://elizabethmccravy.com/26
Download the freebie that goes with this episode here: https://elizabethmccravy.com/26download
Want to start a podcast but not sure where to start? Get the free guide with the 5 things that I couldn't run my podcast without at elizabethmccravy.com/record! I'll teach you about physical podcast equipment to buy, podcast hosts, and other softwares in this freebie.
If you're a brand or website designer who wants to learn the skills to build an in-demand design business, you need my course, Booked Out Designer! You’ll learn everything from how to run client projects to things like choosing your niche, mastering discovery calls, pricing for profit, and social media strategies to book clients. Check it out at https://elizabethmccravy.com/BOD
Previous Episode
025: Stop Treating Your Business Like a Hobby: 5 Ways to Step Into the Business Owner Role
As a new business owner, we often treat our business like a hobby unintentionally. Maybe your business even started as a hobby so treating it like one comes naturally. We desire to be a business owner, but we have bad habits that are keeping us stuck. We say things like “I’m just a freelancer” or “Oh, it’s just a little side hustle.” But, to grow your business, you’ve got to act like a business owner, which means ditching the freelancer/hobbyist ways of working.
As the saying goes, “Treat your business like a business and it’ll PAY you like a business. Treat your business like a hobby and it’ll COST you like a hobby.” In this episode, I’m sharing 5 ways I commonly see people treating their businesses like hobbies. Some are even ways I was guilty of early on in my business — so, I speak from experience!
When you make shifts AWAY from the freelancer attitude, you can start to step into the CEO role in your business, and see massive growth. You can’t run your business like a freelancer and expect results like a CEO.
I hope this episode is the tough love you need to take things to the next level and get a little more serious with the way you manage your business!
Get all the links and resources mentioned in this episode in the blog post at elizabethmccravy.com/25
Connect with elizabeth on Instagram: https://instagram.com/elizabethmccravy/
Visit the main website: http://elizabethmccravy.com
Want to start a podcast but not sure where to start? Get the free guide with the 5 things that I couldn't run my podcast without at elizabethmccravy.com/record! I'll teach you about physical podcast equipment to buy, podcast hosts, and other softwares in this freebie.
If you're a brand or website designer who wants to learn the skills to build an in-demand design business, you need my course, Booked Out Designer! You’ll learn everything from how to run client projects to things like choosing your niche, mastering discovery calls, pricing for profit, and social media strategies to book clients. Check it out at https://elizabethmccravy.com/BOD
Next Episode
027: People Don’t Buy Products and Services, They Buy Results
It’s time for some serious marketing strategy! The title of this really sums it up: people don’t buy products and services, they buy results. In this episode, I explain this concept and share how you can start marketing the results you provide right now! This episode is short and tactical.
There is ALWAYS a result tied to your product, no matter what you offer. But, often we don’t focus on the results as much as we should. It’s easier to just talk about the nitty gritty details of what we do. But, that’s not actually what makes people buy.
People are buying for a problem to be solved. They are hoping your product or service will do something for them. Your product or service is just PART of what you’re selling. It’s not the whole thing. The transformation and result, the pain you’re solving are huge parts of your offer too. We often miss this in our marketing. If you don’t tell people what their life will look like if they buy, they will have no motivation to buy. So, tune in now to learn this concept, grasp it for yourself, and then put it to action in your marketing!
Get the full show notes for this episode: https://elizabethmccravy.com/27
Want to start a podcast but not sure where to start? Get the free guide with the 5 things that I couldn't run my podcast without at elizabethmccravy.com/record! I'll teach you about physical podcast equipment to buy, podcast hosts, and other softwares in this freebie.
If you're a brand or website designer who wants to learn the skills to build an in-demand design business, you need my course, Booked Out Designer! You’ll learn everything from how to run client projects to things like choosing your niche, mastering discovery calls, pricing for profit, and social media strategies to book clients. Check it out at https://elizabethmccravy.com/BOD
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