Marketing - Don't Do These 3 Things E182

07/31/23 • 22 min

Break Through Your Profit Ceiling with Janet K. Fish

Marketing – Don’t Do These 3 Things E182 Show Notes

In this week’s episode I share the 3 marketing mistakes entrepreneurs make.

We know what we should do in our marketing, however do you know the things you should avoid? In this episode I share the 3 biggest mistakes I see entrepreneurs make in marketing.

They are:

1. Selling what you r audience wants, not needs

2. Marketing Plan is not written down and no analyze and revise

3. Don’t Follow up

Https://breakawaybusinesscoaching.com/marketing-audit

Honorable mention:

Never Waste a Good Crisis with Martha Hanlon

https://breakawaybusinesscoaching.com/martha-hanlon-episode

Support the show

Marketing – Don’t Do These 3 Things E182 Show Notes

In this week’s episode I share the 3 marketing mistakes entrepreneurs make.

We know what we should do in our marketing, however do you know the things you should avoid? In this episode I share the 3 biggest mistakes I see entrepreneurs make in marketing.

They are:

1. Selling what you r audience wants, not needs

2. Marketing Plan is not written down and no analyze and revise

3. Don’t Follow up

Https://breakawaybusinesscoaching.com/marketing-audit

Honorable mention:

Never Waste a Good Crisis with Martha Hanlon

https://breakawaybusinesscoaching.com/martha-hanlon-episode

Support the show

Previous Episode

Product Creation E181

The question of how to create products has come up numerous times recently and that always signals to me that I should talk about it here on the podcast. So today is all about how to create products.

On today's podcast:
Your Product Funnel

What is it

Why do you need one?

How to create on

Creating products made simple

o What is a lead magnet?

o Selling down the funnel

o Total value of a customer

o Selling affiliate products

Instead of linking to the document on how to create a lead magnet, I included it below:

We all know that lead generation starts with the no cost offer at the top of
our product funnel. I often get asked, what kind of lead generation product
ideas make an irresistible no cost offer?
Below find a quick and dirty list that should get you off and running creating
your no cost products NOW!
Some thoughts:
The tendency is to give away too much. I like to explain it like this, when
teaching someone something, there is the “what” and there is the “how”.
Never give away the “how”. Give away the “what” it is; the steps, the tips or
tricks, the “best”, but never give away the “how” to do it. Giving away too
much will stall the sale of your product as they process and implement what
you have given away for free. Your prospects must pay for the “how.”

Use something like ChatGPT to generate some ideas to get your started. Please do not use content created by ChatGPT without editing it for your own unique perspective and voice.
Keep it simple. One page is often best if it’s a list.
Once created, use companies like Fiverr.com to make it pretty. For just a few
dollars you can hire a graphic designer to add a professional look and feel.
Make sure your free offer is what your target market wants and needs. Make
it about them, not about you and what you know.
Below are some examples of no cost offers to get you started.
Checklists –
o (X Number) Things You Should Never Do
o (X Number) Things You Should Always Do
o (X Number) Things You Should Know About
o (X Number) Things Every Successful ______ Knows
Cheat Sheets
Tips and Tricks
Contests
Courses
Demos
E-books
Email Series
Video Series
Email Subscriptions
Guides
Tools
How-To Guides
Interviews with Experts
Kits
Original Data and Research
Podcasts
Slideshare Presentations
Templates
Tickets
Resource Lists
Free Trials
Webinars
White papers
Worksheets
One Pagers
Quizzes - everyone loves a quiz
This is not an exhaustive list but should provide a great place to start.

I hope you enjoy the episode....

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Next Episode

Email Marketing Best Practices E183

Email Marketing and Automation is one of the most revenue producing marketing strategies you can us to grow your business. I’m still running across a lot of people who are not taking advantage of email marketing in their business so I wanted to go a little more in depth in how to actually do it.

The focus of this episode is to share ideas and best practices on how the maximize your email list through marketing and automation.

This episode covers:

· How to build your list

· List management – CRM or database

· Email marketing best practices

· Content creation

· Your call to action

· Creating automations

I hope you not only find this useful, but are inspired to join us at an upcoming Email Marketing and Automation Workshop.

Find out more and REGISTER.

Try Active Campaign for free.

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