Episode 58: The 4 Components of an Effective Facebook Ads Campaign

09/18/19 • 41 min

Brands that Book with Davey & Krista Jones

I mentioned a few times in passing on the podcast, but I started another business at the beginning of 2019 with two friends of mine, Jesse Morquecho and Ryan Atkins. It's a Facebook Ads agency called Till and it's been a lot of fun to build over the last 3/4 of the year. We've also had the opportunity to work with some amazing businesses that many of you are probably familiar with.

Anyways, we finally launched our website, which y'all can find it at till.agency. To celebrate, I thought it be appropriate to do a podcast episode on the 4 components of a successful Facebook Ads campaign. To help me dive into this episode, I've invited back Brands that Book regular and Pinterest extraordinaire, Vanessa Kynes.

For the show notes, go to https://daveyandkrista.com/btb-episode-58/

For the show notes, go to https://daveyandkrista.com/btb-episode-58/

Previous Episode

Episode 57: Getting to Yes: Crafting Prices People Will Pay

We’ve discussed this before, but being good at what you do is simply not enough much of the time.

For better or worse, people don’t compare products and services objectively. Instead a variety of factors—many of which we are not conscious of—impact our purchasing decisions.

And at least a hot few of those factors have to do with pricing, such as how we assign or perceive value, and how services and prices are presented to us.

I’d argue that crafting the right offer is one of the most important aspects of becoming a profitable, thriving business. An effective offer is easy-to-understand, demonstrates clear value, educates and overcomes objections.

This podcast episode (and corresponding blog post) explores tips for service providers who want to craft effective pricing ‘collections’ or ‘packages’ for their business.

For the show notes, go to https://daveyandkrista.com/btb-episode-57/

Read the blog post: https://daveyandkrista.com/how-to-create-pricing-collections/

Next Episode

Episode 59: How to Scale a Business - Ryan & Jake, Freedom Edits

Want to grow your wedding business to 25 events a year?

What about 50?

What about 250?

Today I am chatting with Jake and Ryan, the founders of Freedom Edits, the outsourcing solution for photographers and videographers who want their lives back. But before they started Freedom, they were photographers who grew their wedding photography business to about 250 weddings a year.

So, of course, I wanted to know how they were able to grow their business to that volume. As you can imagine, a lot of it had to do with hiring and outsourcing. We talk about how they used similar strategies to scale Freedom, and what they’ve learned along the way.

For the show notes, check out https://daveyandkrista.com/btb-freedom-edits-episode-59/.