How to Turn Your Homegrown Business into a Multi-Million Dollar Brand - Julie Cole (Mabel's Labels)
11/24/23 • 35 min
1 Listener
Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels.
Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. Fast forward, and today Mabel's Labels has blossomed into a multi-million dollar success story, capturing the hearts of customers worldwide. Julie's journey is a testament to the power of determination, innovation, and exceptional branding strategies.
During our conversation Julie shares her blueprint of how to turn your basement dreams into a flourishing empire.You’re learn the art of scaling your business, establishing a strong brand identity, and leveraging the power of teamwork.
This is truly one of my favourite conversations, and I hope you enjoy it as much as I did.
Here are the highlights from this episode:
03:09 - Julie's transition to co-founding Mabel's Labels
06:54 - The five elements for building a successful brand
07:45 - How to uphold your core values when building your brand
09:30 - The business benefits of brand storytelling
13:37 - Why being part of a community is essential
15:14 - The benefits of applying for awards
17:11 - How to deal with imitation companies
22:55 - The importance of delegation and hiring people
31:13 - Julie’s badass superpower
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels.
Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. Fast forward, and today Mabel's Labels has blossomed into a multi-million dollar success story, capturing the hearts of customers worldwide. Julie's journey is a testament to the power of determination, innovation, and exceptional branding strategies.
During our conversation Julie shares her blueprint of how to turn your basement dreams into a flourishing empire.You’re learn the art of scaling your business, establishing a strong brand identity, and leveraging the power of teamwork.
This is truly one of my favourite conversations, and I hope you enjoy it as much as I did.
Here are the highlights from this episode:
03:09 - Julie's transition to co-founding Mabel's Labels
06:54 - The five elements for building a successful brand
07:45 - How to uphold your core values when building your brand
09:30 - The business benefits of brand storytelling
13:37 - Why being part of a community is essential
15:14 - The benefits of applying for awards
17:11 - How to deal with imitation companies
22:55 - The importance of delegation and hiring people
31:13 - Julie’s badass superpower
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
Previous Episode
Celebrating 100 Episodes! How to Become a Sought-after Speaker - David Avrin
1 RecommendationsOn this very special 100th episode of Branding Matters, I’m excited too welcome back my very first guest - David Avrin.
David is a renowned keynote speaker, author and expert in the field of branding. With his extensive experience, David shares invaluable insights on how being a keynote speaker can be a game-changer in building your brand.
This conversation is truly one of my favourites and is particularly relevant if you’re striving to create a strong and impactful brand presence in today's competitive landscape.
Get ready to gain valuable strategies and perspectives from David on how to leverage keynote speaking to enhance your brand's visibility and success.
Here are the highlights from this episode:
03:44 - How David realised his love for public speaking
08:01 - Why the best speakers are teachers by heart
13:50 - Tips to overcome nerves when public speaking
18:25 - How to connect with your audience when you're on stage
27:01 - Why sharing your story gives you the credibility to offer advice
34:47 - How to differentiate yourself from other speakers
39:58 - Tips for doing virtual presentations
45:00 - David’s badass superpower
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
Next Episode
SPECIAL ANNOUNCEMENT!!!
Exciting news! For the entire month of December, I'm thrilled to announce the launch of "The Best of Branding Matters"
Get ready to dive back into your favourite episodes every Friday as I drop the crème de la crème of our past shows. Whether you're a loyal listener or it's your very first time tuning in, this is the perfect opportunity to catch these incredible episodes!
I won't spill the beans just yet, but let's just say that I’ve carefully curated a selection of unforgettable conversations with industry experts, insightful discussions, and practical tips and tricks to help you build a brand that matters!
Make sure to mark your calendars and stay tuned for the first release on Friday, December 8th. Trust me, you won't want to miss out on this lineup!
Any guess which episodes made the list?
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
Branding Matters - How to Turn Your Homegrown Business into a Multi-Million Dollar Brand - Julie Cole (Mabel's Labels)
Transcript
[00:00:00] Joelly: Hi, I'm Joelly, your branding badass, and welcome to another edition of Branding Matters, a podcast I created and host to help you build brand equity for your business. Today we have a true game changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge.
[00:00:24] Joelly: Her name is Julie Cole, and she's the extraordinary co-founder of Mabel's Labels. Julie started her groundbreaking business from the dept
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