Branding Matters

Branding Badass

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Having a strong brand is critical to the success of your business. It’s your voice, your personality and your identity all rolled into one. Your branding is equally important. It’s everything you do that inspires your audience to fall in love with your brand and choose you first. Branding Matters is a podcast dedicated to helping you with both. Named one of "The 10 Best Branding Podcasts in Canada" by Feedspot, it’s also on Goodpods 100 Top Indie Marketing Pods. And most recently, it was the only podcast to be listed on the #Online18 for 2022: Promo’s Most Influential Social Media Voices. Come to be inspired and changed. Real conversations. Incredible stories. Valuable branding tips. All here to help you become a branding badass. Please rate us on Apple Podcasts or whatever platform you listen to podcasts.

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#49 in the Top 100 Indie entrepreneur All time chart

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Top 10 Branding Matters Episodes

Best episodes ranked by Goodpods Users most listened

Andrea Brimmer - Find Your Ally

Branding Matters

01/07/22 • 40 min

5.0

My guest today is one of the World’s Most Influential CMOs of 2021 according to Forbes. Her name is Andrea Brimmer and she is the Chief Marketing & PR Officer for Ally Financial - a digital financial services company that has disrupted the banking industry.

Referred to as the “Chief Disruption Officer”, Andrea spearheaded the creation of the Ally brand, developing everything from the brand pillars and cultural framework to the value proposition and delivery in the marketplace.

Her many honours and accolades include winning Adweek’s 2020 Brand Genius awards for marketers who have skillfully led their brands’ messaging to new heights. She has also been named three times to Forbes’ list of World’s Most Influential CMOs and is a two-time honouree of 100 Leading Women by Automotive News.

I invited Andrea to be a guest on my show to talk about her role in the re-branding of Ally. I wanted to know how she helped the company emerge with a strong reputation as a “different” kind of financial services company. And I was curious to learn what Ally does differently that makes them a disruptor brand.
💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND, REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.
I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca

1 Listener

Aliza Freud - Invest in Good Influencers

Branding Matters

10/08/21 • 41 min

My guest today is Aliza Freud, Founder and CEO of She Speaks; the leading influencer marketing & media platform connecting brands with female consumers. Aliza and her team help brands like Hershey's, Prudential, Kraft, Coca-Cola and others create and amplify authentic influencer content.

Prior to founding SheSpeaks, Aliza worked at American Express leading branding and marketing initiatives globally.

She’s also the host of the podcast SheSpeaks: How She Does It which features female CEOs, actresses, producers, authors and athletes who are shaping our world.

I invited Aliza to be on my show today to talk about influencers and the value of influencer marketing. I wanted to know why more and more businesses are using influencers to promote their brand. I was curious to get her POV on how covid has impacted the industry as a whole.

Josh & Rachel Lee - Stand Out on LinkedIn

Branding Matters

07/09/21 • 46 min

My guests today are Josh and Rachel Lee, the Founders and co-owners of Standout Authority; a company that helps brands build human connections online.

Known as “the Dopamine Dealer of LinkedIn”, Josh spent the last 20 years building 16 businesses and is the author of the book “Balance is Bullshit”. In 2003 he started in online marketing with clients like MySpace and Google and controlled half a billion dollars in ad spend.

His beautiful wife Rachel (aka the Branding Ladyboss) has run multi-million dollar brand marketing strategies and campaigns for companies like Microsoft and Gartner. Today Rachel leads the marketing and branding strategy for Standout Authority and its clients. And her special sauce is helping brands find their unique voice and create influence in the digital space.

I invited this “dynamic duo” to be guests on my show to discuss why building human connections, is one of the most important things anyone can do in their business. I wanted to learn why B2B and B2C are taking a back seat H2H. And I was curious to learn what brands are doing differently since the pandemic to help them stand out on LinkedIn.

Dion Johnson - Unmask The Real You

Branding Matters

09/24/21 • 33 min

My guest today is Dion Johnson, better known as The Womanologist. Dion is a multi-award-winning Women’s champion with the re-empowerment of women at the forefront of everything she does. Her clients include CEOs, Directors and Thought Leaders, who understand that when they truly thrive (and not just act like they are) so do their organizations, industries and ultimately their brands.

Dion was born with a pronounced facial disfigurement and her story of ‘unmasking’ is a powerful metaphor that is captivating and inspiring leaders around the world to show up, and speak up authentically, within their sphere of influence.

I invited Dion to be a guest on my show to talk about her brave unmasking journey. I wanted to learn how she became “The Womanologist”. And I was curious to hear what inspired her to become such an influential change maker.

David Brier - Rise Above the Noise

Branding Matters

09/17/21 • 43 min

My guest today is David Brier; the Founder and Chief Gravity Defier at DBD International; a branding agency that designs and transforms brands.

David is a Fast Company expert blogger and the subject of numerous articles in Forbes, ADWEEK, Huffington Post and Business Insider. He is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, which was presented to him by Shark Tank star and NY Times bestseller Daymond John.

He’s also an award-winning veteran and recipient of over 330 international industry recognitions in branding, rebrands, design and brand strategy.

And as if that’s not impressive enough, David is a best-selling author and his newest book “Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need" is an Amazon best-seller and regarded as THE “branding bible”.

I invited David to be a guest on my show to talk about how brands can rise above the noise and gain the attention of their audience. I wanted to know why certain brands take off when others are left in the dust. And I was curious to learn about his YouTube series called “One Minute Wednesday”

James Nguyen - Build a Media Brand

Branding Matters

09/10/21 • 40 min

My guest today is James Nguyen; the Founder and CEO of inflexion media; an agency that scales companies, brands and individuals by building media brands. Their clients have been featured across global media outlets including Forbes, CNBC, ABC and many more.

Prior to starting inflexion media, James was the Co-Founder & Managing Partner at Anti Hero Capital, one of Australia's first investment funds exclusively dedicated to investing in blockchain technology and cryptocurrencies. And before that, he Co-Founded M5859 Apps; a global app agency whose founding team built official apps for brands such as BBC Worldwide, 20th Century Fox, Hell's Kitchen and ITV. And in his spare time, James is also a contributing writer at Forbes.

I invited James to be a guest on my show to discuss what it takes for a brand to become a media brand. I wanted to learn some of the ways media helps scale the value that brands offer. And I was curious to learn why it’s so important to use content for media leverage.

Ron Tite - Choose Purpose Over Product

Branding Matters

10/01/21 • 34 min

My guest today is Ron Tite - Founder and Chief Creative Officer of Church+State; an agency that unifies content and advertising. He’s also a best-selling author, speaker and entrepreneur who has created award-winning work for some of the world’s most iconic brands including Air France , evian , Fidelity Investments Johnson & Johnson , Microsoft and Volvo just to name a few.
I invited Ron to be a guest on my show to discuss how brands navigate the blurry lines between advertising and content. I wanted to learn what the integrity gap is all about. And I was curious to get his POV on why more brands are choosing purpose over product.

Tina Wells - Choose Authenticity over Authenticitude

Branding Matters

07/02/21 • 49 min

My guest today is Tina Wells; entrepreneur, business strategist, and best-selling author. She is also the founder of RLVNT Media - a multimedia content venture serving entrepreneurs, tweens and culturists with authentic representation.

Tina has been recognized by Fast Company's 100 Most Creative People in Business, Essence’s 40 Under 40 and more. And for over two decades she led Buzz Marketing Group, an agency she founded at 16 with clients like Dell, The Oprah Winfrey Network, Kroger, Apple, P+G, Johnson & Johnson, and American Eagle just to name a few.

As if that’s not impressive enough, Tina is also the author of seven books, including the best-selling tween fiction series Mackenzie Blue, its 2020 spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right.

I invited Tina to be a guest on my show to discuss how she became an “accidental entrepreneur. I wanted to learn about her Elevation Tribe and I was curious to get her POV on how diversity has changed in the world of branding.

Heidi Browning - Get a Sneakpeak Behind the Scenes of the NHL

Branding Matters

06/25/21 • 32 min

Today I’m sitting down with the Senior Executive Vice President & Chief Marketing Officer for the National Hockey League, better known as the NHL! Her name is Heidi Browning and she is a passionate pioneer in digital, mobile and social marketing.

Heidi is also a sought-after featured speaker at industry conferences, including CES, TEDx Women, Variety Entertainment Marketing Summit, Adweek and the Youth Marketing Summit, just to name a few. Her honours include Adweek’s Most Powerful Women in Sports, Most Powerful Women in Music by Billboard, and recently she was named one of Forbes’ World’s Most Influential CMOs in 2020!

I Invited Heidi to be a guest on my show to discuss generational trends in attention and brand engagement. I wanted to learn why marketing to Millennial and Gen Z audiences is essential for engaging young sports fans. And I was curious to get her POV on what it’s like to be a woman at the helm of a mostly-male dominated industry.

Allen Adamson - Shift Ahead or Die

Branding Matters

10/15/21 • 23 min

My guest today is Allen Adamson; a world renown “brand guru” and sought-after industry commentator, who has appeared on NBC’s Today Show, CNBC’s Squawk Box and Fox Business Network. He is often quoted in The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes, for which he also writes a column on brand strategy. Allen is also the Co-Founder and Managing Partner of Metaforce - a marketing and product consultancy which takes a multi-disciplinary channel-agnostic approach to marketing challenges.

He is also the author of Shift Ahead - a book that uses fascinating first-hand accounts and detailed case studies, to explain how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands.

I invited Allen to be my guest on my show to talk about how brands deal with change. I wanted to learn what it means to “shift ahead”. And I was curious to get his POV on how the pandemic has changed the way businesses compete.

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FAQ

How many episodes does Branding Matters have?

Branding Matters currently has 90 episodes available.

What topics does Branding Matters cover?

The podcast is about Entrepreneur, Business, Entrepreneurship and Marketing.

What is the most popular episode on Branding Matters?

The episode title 'Andrea Brimmer - Find Your Ally' is the most popular with 1 listens, 1 ratings and 2 comments/reviews.

What is the average episode length on Branding Matters?

The average episode length on Branding Matters is 37 minutes.

How often are episodes of Branding Matters released?

Episodes of Branding Matters are typically released every 7 days.

When was the first episode of Branding Matters?

The first episode of Branding Matters was released on Dec 21, 2020.

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Joelly Goodson

@brandingbadass

Oct 13

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