Branding Matters
Branding Badass
2 Creators
2 Creators
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds with their authentic stories, to providing BADASS branding tips, my guests reveal the secrets to success for building a strong brand. Get ready for a podcast that challenges the status quo and empowers you to revolutionize your own brand in ways you never imagined. Come to be inspired and changed. Real conversations. Incredible stories. Valuable branding tips. All here to help you build a brand that matters.
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Top 10 Branding Matters Episodes
Goodpods has curated a list of the 10 best Branding Matters episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Branding Matters for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Branding Matters episode by adding your comments to the episode page.
12/15/23 • 39 min
In this episode I had the privilege of sitting down with the one and only Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” is out now.
Seth also writes one of the most popular marketing blogs in the world, and two of his Ted Talks are the most popular of all time!
During our fun conversation we chat about everything from open hiring to false proxies.
I hope you enjoy our conversation (again) as much as I did, and hopefully you learn a few things to help you with your branding.
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
1 Listener
12/17/24 • 17 min
This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023.
In it, I share my very personal eulogy about who Sylvia was;
As an artist.
As a writer.
As a yogi.
As a wizard.
As a wife.
And as a mother.
As a Bubby, and so much more!
It's the ultimate brand story about a woman I loved - very much.
And I encourage you to stick around til the end, as there's a very special treat you will NOT want to miss!
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
1 Listener
How to Turn Your Homegrown Business into a Multi-Million Dollar Brand - Julie Cole (Mabel's Labels)
Branding Matters
11/24/23 • 35 min
Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels.
Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. Fast forward, and today Mabel's Labels has blossomed into a multi-million dollar success story, capturing the hearts of customers worldwide. Julie's journey is a testament to the power of determination, innovation, and exceptional branding strategies.
During our conversation Julie shares her blueprint of how to turn your basement dreams into a flourishing empire.You’re learn the art of scaling your business, establishing a strong brand identity, and leveraging the power of teamwork.
This is truly one of my favourite conversations, and I hope you enjoy it as much as I did.
Here are the highlights from this episode:
03:09 - Julie's transition to co-founding Mabel's Labels
06:54 - The five elements for building a successful brand
07:45 - How to uphold your core values when building your brand
09:30 - The business benefits of brand storytelling
13:37 - Why being part of a community is essential
15:14 - The benefits of applying for awards
17:11 - How to deal with imitation companies
22:55 - The importance of delegation and hiring people
31:13 - Julie’s badass superpower
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
1 Listener
10/13/23 • 46 min
Are you ready to master the art of delivering a captivating pitch? Today, I'm thrilled to have a conversation with none other than Precious L. Williams, renowned as The Killer Pitch Master.
Precious talks about her extensive knowledge of infusing life and personality into her pitching style. Known for her dynamic and spellbinding presentation techniques, Precious shares invaluable insights on how to engage and leave a lasting impression on your audience.
Whether you're an entrepreneur, a seasoned professional, or simply looking to add excitement to your brand messaging, this episode is a treasure trove of game-changing strategies. It's time to break free from the ordinary and set yourself apart.
Prepare for an electrifying conversation set to change the way you approach the art of pitching and branding.
Here are the highlights from this episode:
11:06 - Precious’ Shark Tank experience
20:23 - How to deliver a good pitch
27:58 - Pitching tips for coaches to grow their brand
31:37 - Common pitching mistakes
33:32 - Pitching tips for introverts
35:02 - The importance of testimonials when building a brand
38:27 - Precious’ badass superpower
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
1 Listener
How to Become a Catalyst for Change - Paul Constance
Branding Matters
10/27/23 • 33 min
Today I’m sitting down wit Paul Constance, the Owner and Founder of Lil E Coffee - a non-profit coffee shop that offers productive and meaningful employment to people with intellectual and development disabilities.
Not only has Paul created a successful coffee business, but he has also established a platform that empowers individuals with intellectual and development disabilities to build their careers while boosting their confidence.
Tune in as Paul reveals his motivations for starting Lil E and how it has become a catalyst for positive change in so many lives. This episode is a must-listen for anyone interested in the intersection of branding, social impact, and personal development.
Here are the highlights from this episode:
01:13 - The story behind Lil E Coffee Cafe
11:43 - How Paul is building a platform for change
15:30 - The unique customer experience that Lil E offers
22:06 - How merch helps Lil E with creating brand awareness
24:25 - Paul’s badass superpower
25:23 - Paul’s advice to someone starting a business from scratch
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
1 Listener
01/07/22 • 40 min
My guest today is one of the World’s Most Influential CMOs of 2021 according to Forbes. Her name is Andrea Brimmer and she is the Chief Marketing & PR Officer for Ally Financial - a digital financial services company that has disrupted the banking industry.
Referred to as the “Chief Disruption Officer”, Andrea spearheaded the creation of the Ally brand, developing everything from the brand pillars and cultural framework to the value proposition and delivery in the marketplace.
Her many honours and accolades include winning Adweek’s 2020 Brand Genius awards for marketers who have skillfully led their brands’ messaging to new heights. She has also been named three times to Forbes’ list of World’s Most Influential CMOs and is a two-time honouree of 100 Leading Women by Automotive News.
I invited Andrea to be a guest on my show to talk about her role in the re-branding of Ally. I wanted to know how she helped the company emerge with a strong reputation as a “different” kind of financial services company. And I was curious to learn what Ally does differently that makes them a disruptor brand.
💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND, REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT [email protected]
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
1 Listener
12/06/24 • 49 min
On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With The Stars, The X Factor, and Big Brother, to name a few.
With her wealth of experience in producing compelling content, Maz knows better than anyone that standing out is key to becoming a successful brand. And one of the best ways to do that is by being interesting.
During our fun conversation, Maz shares some valuable, witty and insightful tips on how to produce a memorable brand.
This episode promises to be one you'll soon not forget, and I hope you enjoy it as much as I did. And hopefully you'll learn a few things to help you with your branding.
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
1 Listener
How to Bring Fashion to The People with Jeremy Picker
Branding Matters
05/12/23 • 42 min
My guest today is Jeremy Picker, Founder and Creative Director of AMB3R Creative - a fashion-forward business focused on bringing fashion to the people.
Jeremy's also the co-founder of ÉSTAINE, a company that designs luxurious accessories and apparel to help raise funds and awareness for cancer research. Which you'll discover, is a cause near and dear to Jeremy's heart.
Most recently, Jeremy was ranked #1 on PPAI’s Online 18 for 2023 - The Best Promo Pros on Social Media.
During our conversation, we cover everything from trends in fashion to trends in branded merchandise. This is definitely one of my favourite episodes, so I hope you enjoy it as much as I did.
Branding Matters is brought to you by Genumark - One of North America’s most trusted merch makers for over 40 years.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre.
If you’re looking for help with your next project, email [email protected].
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
1 Listener
How To Overcome Failure to Succeed - Luke Lintz
Branding Matters
03/01/24 • 29 min
Today I’m sitting down with Luke Lintz - a remarkable young entrepreneur who achieved his first 7 figures before graduating from high school.
Despite facing huge setbacks and failures by the ripe old age of 24, Luke has emerged to become one of the most successful entrepreneurs of his generation.
With a social media presence exceeding one million followers on Instagram, Luke is not only a top influencer, but he also collaborates with some A-list celebrities including Kevin Hart, Snoop Dogg, and a family you may have heard of called the Kardashians, just to name a few. And it’s his partnerships with these iconic figures that reflect his reputation as one of the most sought-after brand builders in the world today.
During our frank conversation, Luke shares his insights, experiences, and triumphs that will empower you to elevate your own brand. Whether you’re like me and your child is a budding entrepreneur, or you’re a budding entrepreneur yourself, this episode is sure to change the way you look at business - and it might even change your thoughts about post secondary education.
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
1 Listener
How to Convert Followers into Customers - Jenn Hermann
Branding Matters
02/02/24 • 44 min
My guest today is Jenn Hermann - global expert on Instagram marketing and the genius behind 'Jenn’s Trends'. Jenn is also an author and internationally renowned speaker.
With her deep understanding of Instagram, Jenn has become a guiding light for businesses seeking to transform followers into paying customers. Her innovative approach and proven tactics have made her a go-to resource for anyone looking to master the art of social selling on this ever-changing platform.
Get ready to gain exclusive insights from Jenn as she unravels the secrets to helping you convert your insta followers into loyal fans and paying customers.
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
1 Listener
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FAQ
How many episodes does Branding Matters have?
Branding Matters currently has 142 episodes available.
What topics does Branding Matters cover?
The podcast is about Brand Building, Branding, Marketing, Cmo, Social Media Marketing, Podcasts and Business.
What is the most popular episode on Branding Matters?
The episode title 'How to Turn Your Homegrown Business into a Multi-Million Dollar Brand - Julie Cole (Mabel's Labels)' is the most popular.
What is the average episode length on Branding Matters?
The average episode length on Branding Matters is 37 minutes.
How often are episodes of Branding Matters released?
Episodes of Branding Matters are typically released every 10 days.
When was the first episode of Branding Matters?
The first episode of Branding Matters was released on Dec 21, 2020.
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@brandingbadass
Oct 13
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