
How to Become a Catalyst for Change - Paul Constance
10/27/23 • 33 min
1 Listener
Today I’m sitting down wit Paul Constance, the Owner and Founder of Lil E Coffee - a non-profit coffee shop that offers productive and meaningful employment to people with intellectual and development disabilities.
Not only has Paul created a successful coffee business, but he has also established a platform that empowers individuals with intellectual and development disabilities to build their careers while boosting their confidence.
Tune in as Paul reveals his motivations for starting Lil E and how it has become a catalyst for positive change in so many lives. This episode is a must-listen for anyone interested in the intersection of branding, social impact, and personal development.
Here are the highlights from this episode:
01:13 - The story behind Lil E Coffee Cafe
11:43 - How Paul is building a platform for change
15:30 - The unique customer experience that Lil E offers
22:06 - How merch helps Lil E with creating brand awareness
24:25 - Paul’s badass superpower
25:23 - Paul’s advice to someone starting a business from scratch
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
Today I’m sitting down wit Paul Constance, the Owner and Founder of Lil E Coffee - a non-profit coffee shop that offers productive and meaningful employment to people with intellectual and development disabilities.
Not only has Paul created a successful coffee business, but he has also established a platform that empowers individuals with intellectual and development disabilities to build their careers while boosting their confidence.
Tune in as Paul reveals his motivations for starting Lil E and how it has become a catalyst for positive change in so many lives. This episode is a must-listen for anyone interested in the intersection of branding, social impact, and personal development.
Here are the highlights from this episode:
01:13 - The story behind Lil E Coffee Cafe
11:43 - How Paul is building a platform for change
15:30 - The unique customer experience that Lil E offers
22:06 - How merch helps Lil E with creating brand awareness
24:25 - Paul’s badass superpower
25:23 - Paul’s advice to someone starting a business from scratch
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
Previous Episode

How to Give A Killer Pitch - Precious L. Williams (The Killer Pitch Master)
Are you ready to master the art of delivering a captivating pitch? Today, I'm thrilled to have a conversation with none other than Precious L. Williams, renowned as The Killer Pitch Master.
Precious talks about her extensive knowledge of infusing life and personality into her pitching style. Known for her dynamic and spellbinding presentation techniques, Precious shares invaluable insights on how to engage and leave a lasting impression on your audience.
Whether you're an entrepreneur, a seasoned professional, or simply looking to add excitement to your brand messaging, this episode is a treasure trove of game-changing strategies. It's time to break free from the ordinary and set yourself apart.
Prepare for an electrifying conversation set to change the way you approach the art of pitching and branding.
Here are the highlights from this episode:
11:06 - Precious’ Shark Tank experience
20:23 - How to deliver a good pitch
27:58 - Pitching tips for coaches to grow their brand
31:37 - Common pitching mistakes
33:32 - Pitching tips for introverts
35:02 - The importance of testimonials when building a brand
38:27 - Precious’ badass superpower
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
Next Episode

Celebrating 100 Episodes! How to Become a Sought-after Speaker - David Avrin
On this very special 100th episode of Branding Matters, I’m excited too welcome back my very first guest - David Avrin.
David is a renowned keynote speaker, author and expert in the field of branding. With his extensive experience, David shares invaluable insights on how being a keynote speaker can be a game-changer in building your brand.
This conversation is truly one of my favourites and is particularly relevant if you’re striving to create a strong and impactful brand presence in today's competitive landscape.
Get ready to gain valuable strategies and perspectives from David on how to leverage keynote speaking to enhance your brand's visibility and success.
Here are the highlights from this episode:
03:44 - How David realised his love for public speaking
08:01 - Why the best speakers are teachers by heart
13:50 - Tips to overcome nerves when public speaking
18:25 - How to connect with your audience when you're on stage
27:01 - Why sharing your story gives you the credibility to offer advice
34:47 - How to differentiate yourself from other speakers
39:58 - Tips for doing virtual presentations
45:00 - David’s badass superpower
BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
Branding Matters - How to Become a Catalyst for Change - Paul Constance
Transcript
[00:00:00] Joelly: Hi, I'm Joelly, your branding badass, and welcome to another edition of Branding Matters, a podcast I created and host to help you build brand equity for your business. Today I have the pleasure of sitting down with Paul Constance, the owner and founder of Lil E Coffee, a nonprofit coffee shop that offers productive and meaningful employment to people with intellectual and development disabilities.
[00:00:28] Joelly: Not only has Paul created a successful coffee busine
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/branding-matters-187755/how-to-become-a-catalyst-for-change-paul-constance-35593814"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to how to become a catalyst for change - paul constance on goodpods" style="width: 225px" /> </a>
Copy