Work hard and be nice to people: Values in marketing with Lisa Pearson.

In this episode, we dive into the critical role of values in both the company culture of CAST UK and its recruitment process. Wayne Brophy, founder of the recruitment agency, CAST UK, shares how personal values and a disciplined routine have played a pivotal role in his entrepreneurial journey. This episode is packed with Wayne's career insights, starting with a business degree, progressing through logistics at DHL, and finally reaching the position of Area Manager with Aldi, highlighting the significance of diverse experiences and perspectives.
Listen in as Wayne takes us through the thrilling roller coaster of establishing his venture, CAST UK. He candidly shares how he navigated through the initial risks, the involved capital, and his first business idea of importing furniture. Over time, he acknowledges the power of self-belief, continuous learning, and the indispensable help of others that has led to the flourishing of his business. Get the inside scoop on the core values of CAST UK: reliability, dependability, and the principle of under-promising and over-delivering that are the bedrock of its operations.
In the latter part of our conversation, we dive into the critical role of values in both the company culture of CAST UK and its recruitment process. Wayne enlightens us on how understanding a customer's values is instrumental in building long-lasting relationships. Finally, we touch upon the importance of shared values with clients, the essence of effort, and walking the extra mile. Tune in for an engaging discussion on the pivotal role of values in achieving your business goals, as told through the inspiring journey of Wayne Brophy.