Branding. Done.

In this episode, we speak to Kerry Curtis, the Brand Development Director at Total Fitness about building a successful fitness brand. Kerry shares how they shifted from traditional marketing to a holistic brand-focused approach that touches every part of the business. Learn how Total Fitness incorporates its brand strategy in everything, from board decisions to the gym floor, including their recent venture into a women's gym. It's not just about logos and slogans; it's about infusing genuine values into the core of a fitness empire.

Taking a look at Total Fitness's story since 2018, Kerry emphasises the importance of people, culture, and values in standing out in a crowded market. Gain insights into creating a sense of belonging in their facilities and staying innovative to connect with specific customer groups. Kerry's thoughts on navigating the ups and downs of gym memberships and how Total Fitness sets itself apart during high-demand times provide valuable lessons in brand uniqueness.

In our wrap-up, Kerry and I discuss the changing trends in fitness marketing. We move beyond the typical "new year, new me" campaigns, exploring the impact of promoting a sustainable and inclusive fitness journey throughout the year. It's about celebrating small victories and motivating individuals to "feel the moment." Then, it's over to you to guess which is the lie in her "two truths and a lie" (Dave got it wrong).

Ever wonder how design decisions are made in the world of finance? Our guest for today, Kyle Cassidy, a Senior UX Design Manager at Barclays Bank, is here to peel back the curtain. Discover how his journey, starting from a Degree in Business Management and Entrepreneurship to a pivotal role in a leading bank, has shaped his perspective on UX/UI design.
Join us as we dissect the role of data patterns, tracking specifications, and research in making informed, evidence-based design decisions. Kyle shares rich insights about the principles of 'Don't Make Me Think' and its significance in creating a positive user experience. This episode is a deep-dive into the nuances of designing for diverse-user groups and how the challenges of satisfying both young and old users can influence design strategies.
In the ever-evolving world of UX/UI design, we look at the future. Hear Kyle's thoughts on emerging technologies like AI, VR, and AR, and how they may shape the industry. Learn about the importance of setting success metrics and adapting to change in an industry that sees constant evolution. We also delve into the intricacies of regulatory compliance and how it can affect design systems in the banking sector. A must-listen for anyone keen on understanding the dynamic world of UX/UI design, the role of data, and the future of this industry.

In this episode we're joined by Lisa Pearson, ex head of Marketing for Arriva and Merlin Entertainments Plc (Blackpool Division), Board Member at The Women's Organisation and current Marketing Director at Open Media. Phew! Lisa, with her impressive portfolio of 22 career experiences, 12 volunteer roles, and 7 honours and awards, graces us with insights from her life and career, and her steadfast commitment to both professional and volunteer work.
From the corridors of banking to the vibrant world of media, Lisa has witnessed firsthand the evolution of brand values and propositions. Listen as she unravels the overhaul of brand guidelines and values at Open Media, a company flourishing under its impressive growth. Pay attention as she underscores the vital need for consistency in upholding these values across all departments, not just marketing, for a brand to truly bloom. This conversation promises to crack open a fresh perspective on the distinctiveness of personal and brand values apart from visual identity.
But, our conversation doesn't stop there. We venture into the terrain of hard work and personal goals. We discuss our thoughts on the mantra of 'work hard and be nice to people', and the joy derived from completing tasks or surpassing personal goals. Lisa generously passes on the torch to younger generations with her mantra - doing your best and striving for excellence. Brace yourselves for an engaging dialogue that dips into the depths of values and how they mould both individuals and brands.

In this episode, we dive into the critical role of values in both the company culture of CAST UK and its recruitment process. Wayne Brophy, founder of the recruitment agency, CAST UK, shares how personal values and a disciplined routine have played a pivotal role in his entrepreneurial journey. This episode is packed with Wayne's career insights, starting with a business degree, progressing through logistics at DHL, and finally reaching the position of Area Manager with Aldi, highlighting the significance of diverse experiences and perspectives.
Listen in as Wayne takes us through the thrilling roller coaster of establishing his venture, CAST UK. He candidly shares how he navigated through the initial risks, the involved capital, and his first business idea of importing furniture. Over time, he acknowledges the power of self-belief, continuous learning, and the indispensable help of others that has led to the flourishing of his business. Get the inside scoop on the core values of CAST UK: reliability, dependability, and the principle of under-promising and over-delivering that are the bedrock of its operations.
In the latter part of our conversation, we dive into the critical role of values in both the company culture of CAST UK and its recruitment process. Wayne enlightens us on how understanding a customer's values is instrumental in building long-lasting relationships. Finally, we touch upon the importance of shared values with clients, the essence of effort, and walking the extra mile. Tune in for an engaging discussion on the pivotal role of values in achieving your business goals, as told through the inspiring journey of Wayne Brophy.