Branding. Done. - Employer Branding with Shoshanna of Fairy Job Mother

Employer Branding with Shoshanna of Fairy Job Mother

12/12/24 • 37 min

In this episode of Branding Done, we dive into a question that many businesses wrestle with: is there really a difference between your employer brand and your main brand? Shoshana, the founder of Fairy Job Mother, joins us to share her insights on this and explain how to build an employer brand from scratch if you don’t already have one.

Shoshana’s journey from corporate life to launching her own business is nothing short of inspiring. After spotting gaps in how young professionals are prepared for the modern workforce, she made it her mission to bridge that divide. With experience working alongside brands like Marks & Spencer, BT, and Amazon, and as host of the “Future Talent Talks” podcast, Shoshana is full of practical advice and fresh perspectives.

Together, we explore why recruitment and branding are so closely linked. Shoshana explains why a bad candidate experience can impact more than just hiring—it can ripple out and affect how people see your brand as a whole. She also breaks down how to align your company’s values with how you hire, which is increasingly important to socially conscious young professionals.

Looking ahead, we discuss how recruitment is evolving, with companies focusing more on skills than formal qualifications. Shoshana also shares how technology is changing hiring practices and how brands can adapt.

Whether you’re looking to improve your employer brand or just starting to build one, this episode is packed with actionable takeaways. Don’t miss it!

Previous Episode

Brand Identity and Growth with Laura from the Honey Project

Ever wondered how to carve out a niche in the crowded FMCG market? Join us as we celebrate the one-year anniversary of the Honey Project with Laura, a brand strategist from London and co-founder of this innovative honey brand. Discover the origins of their bold and playful identity and hear an engaging story about their unexpected rejection from Harrods, which only solidified their unique values and target audience. Laura also shares her personal journey, spiced up with a fun segment of "Two Truths and a Lie" that will keep you guessing until the end.
Laura pulls back the curtain on the Honey Project's mission to combat the alarming prevalence of counterfeit honey, revealing why authenticity and sustainability are at the core of their brand. With a strong background in brand strategy, she explains how they've focused on purpose and values from the very start, aiming to reconnect people with nature and contribute positively to the environment. Learn about the delicate balance between maintaining brand integrity and allowing room for growth during the first challenging year.
As we discuss the evolution of the Honey Project, Laura highlights their test-and-learn approach and how they've navigated the competitive landscape with creativity and courage. From potential event opportunities to standing out in a crowded market, get inspired by their commitment to strong brand strategy and meaningful branding efforts. Finally, enjoy the reveal of the truths and the lie about Laura's intriguing anecdotes, and take away valuable lessons on staying true to one's brand identity while embracing innovation.

Branding. Done. - Employer Branding with Shoshanna of Fairy Job Mother

Transcript

Speaker 100:00:29.600

Great Well , welcome back to Branding Done , our next series , and today really excited to have Shoshana from the Fairy Job . Mother , make sure I say that right . It's a great company name . We like it . It says exactly what it does . A little bit of playfulness as well in it .

Speaker 100:00:48.856

Yeah , luckily I managed to say it right this time . Ho