Joe Glover - The Marketing Meetup Community
02/25/22 • 36 min
Joe Glover is the founder of Marketing Meetup a place where people come together to learn about marketing and connect in a meaningful way. It’s not what he’s done, but how he’s done it that has led to the success of the Marketing Meetup.
There are plenty of places where marketers can learn, there are plenty of places where marketers can meet each other, but what Joe realised was that there was a need for a safe place where marketers could come together because they love marketing, they’re curious to learn more, and want to connect with open minded marketers in a way which feels kind, lovely, safe, and inclusive. It’s a counterblast to the corporate approach that feels like you’re being judged by your job title and the size of your budgets.
In this episode, Joe shares his experience in community building. The community grew quite organically as people resonated with how they chose to do things. There was never a big ambition behind it. The foundation was about humanity, coming together and listening. That’s the group that Joe wanted to see exist and attend. Then over time they began to suggest how people should engage with one another - to say hello, listen and be positively lovely.
This episode covers:
- How Marketing Meetup came into existence.
- Insights into building a community.
- How to reach out and better understand your audience.
- Forums you use as you build the community — Facebook, LinkedIn, Slack and Discord groups.
- Hubspot and Salesforce and other examples of successful strong community-based brands
LinkedIn: Joe Glover
Twitter: @josepheglover
Website: themarketingmeetup.com
Valuable Resources:
Brand Tuned AccreditationBrand Tuned Newsletterwww.brandtuned.com
Joe Glover is the founder of Marketing Meetup a place where people come together to learn about marketing and connect in a meaningful way. It’s not what he’s done, but how he’s done it that has led to the success of the Marketing Meetup.
There are plenty of places where marketers can learn, there are plenty of places where marketers can meet each other, but what Joe realised was that there was a need for a safe place where marketers could come together because they love marketing, they’re curious to learn more, and want to connect with open minded marketers in a way which feels kind, lovely, safe, and inclusive. It’s a counterblast to the corporate approach that feels like you’re being judged by your job title and the size of your budgets.
In this episode, Joe shares his experience in community building. The community grew quite organically as people resonated with how they chose to do things. There was never a big ambition behind it. The foundation was about humanity, coming together and listening. That’s the group that Joe wanted to see exist and attend. Then over time they began to suggest how people should engage with one another - to say hello, listen and be positively lovely.
This episode covers:
- How Marketing Meetup came into existence.
- Insights into building a community.
- How to reach out and better understand your audience.
- Forums you use as you build the community — Facebook, LinkedIn, Slack and Discord groups.
- Hubspot and Salesforce and other examples of successful strong community-based brands
LinkedIn: Joe Glover
Twitter: @josepheglover
Website: themarketingmeetup.com
Valuable Resources:
Brand Tuned AccreditationBrand Tuned Newsletterwww.brandtuned.com
Previous Episode
Rebranding Rethink Press with Lucy McCarraher
Lucy McCarraher is an author, publisher, mentor and speaker. She has written 13 books and is co-founder of Rethink Press, which helps entrepreneurs to raise their authority, increase their client base and visibility through writing and publishing books.
In this episode, Lucy shares her experience in the recent rebrand of Rethink Press. We also discuss the importance of books, how to approach writing one given that a book is an iconic product. You don't want to undervalue or devalue the experience for readers by writing content that's too promotional. This episode covers:
- Their process of rebranding Rethink Press
- How the only formal branding action Rethink had taken before the rebrand was to secure the rights in their name.
- What to bear in mind when writing a book — value is the name of the game
- Key steps for a business to take to ensure it stays on brand as it develops and grows
- Lucy's insights from her recent rebranding experience on how to differentiate from competitors.
LinkedIn: Lucy McCarraher
Twitter: @LucyMcCarraher Instagram: @lucymccarraherBook: A Book of One’s Own
Website: www.lucymccarraher.com and rethinkpress.com
Valuable Resources:
Brand Tuned AccreditationBrand Tuned Newsletterwww.brandtuned.com
Next Episode
Shireen Smith - Creating Passion Brands
This episode discusses the book Creating Passion Brands – how to build emotional brand connection with customers by Helen Edwards.
Essentially, it's key not to mistake being consumer focused with being consumer led. Some brands are asking for consumer approval for their every action even to the extent of asking consumers what their brand essence should be.
Being consumer-led in a brand’s strategic approach inevitably blurs the brand’s clearly defined brand image and makes it average. Listen in to find out more about
- How brand belief needs to infuse everything a brand does
- What to foster to build a strong brand
- What needs to remain true over time, and what can change as a brand develops.
- The importance of leading rather than following
- Why the values need to drive the brand's point of view, and conviction.
Valuable Resources:
Brand Tuned AccreditationBrand Tuned Newsletterwww.brandtuned.com
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