Daniel Priestley - Building the Dent Brand

05/06/20 • 32 min

Daniel Priestley runs business accelerators for entrepreneurs. In this episode, he discusses the Dent rebrand, Lifestyle v. Performance boutique, and the new edition of his book Oversubscribed

How the entrepreneurial revolution shifts people to earn money through entrepreneurship and starting and growing their own businesses as the Industrial Revolution changed the way we live and work.
Why visual identity has to work harmoniously with the rest of the brand identity and has to be simple and clean
What happens when you nail your vision and its simple, the clear message becomes a turning point for your business
How having a strong culture and vision allows you to attract the right kind of people when you’re recruiting talent.
Why Daniel incentivises new hires to leave quickly if they discover his company isn’t a good fit for them
What presidential elections can teach you about the evolution of marketing
Daniel released a new edition of his book Oversubscribed: How to get people lining up to do business with you in February 2020
The two main successful business variations are Lifestyle Boutique. 3 - 12 staff, profitable and lots of fun. The second is Performance business that employs 40 to 150 staff who are a talented team, it has recurring revenues, assets and a good niche in the marketplace.
How businesses are valued by various methods including benchmarking, multiples of profit and based on their brand, market position and systems like Uber for instance.
Daniel's book Oversubscribed: How To Get People Lining Up To Do Business With You and his website dent.global.

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.
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Daniel Priestley runs business accelerators for entrepreneurs. In this episode, he discusses the Dent rebrand, Lifestyle v. Performance boutique, and the new edition of his book Oversubscribed

How the entrepreneurial revolution shifts people to earn money through entrepreneurship and starting and growing their own businesses as the Industrial Revolution changed the way we live and work.
Why visual identity has to work harmoniously with the rest of the brand identity and has to be simple and clean
What happens when you nail your vision and its simple, the clear message becomes a turning point for your business
How having a strong culture and vision allows you to attract the right kind of people when you’re recruiting talent.
Why Daniel incentivises new hires to leave quickly if they discover his company isn’t a good fit for them
What presidential elections can teach you about the evolution of marketing
Daniel released a new edition of his book Oversubscribed: How to get people lining up to do business with you in February 2020
The two main successful business variations are Lifestyle Boutique. 3 - 12 staff, profitable and lots of fun. The second is Performance business that employs 40 to 150 staff who are a talented team, it has recurring revenues, assets and a good niche in the marketplace.
How businesses are valued by various methods including benchmarking, multiples of profit and based on their brand, market position and systems like Uber for instance.
Daniel's book Oversubscribed: How To Get People Lining Up To Do Business With You and his website dent.global.

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.
Brand Tuned's Newsletter

Previous Episode

Shireen Smith - Why and How To Combine the Three Disciplines that Impact Branding

In this episode, Shireen discusses the three disciplines that impact branding, and how different organisations might involve all three in their branding process.

How design and marketing impact branding.
Why intellectual property involves taking account of brand protection during brand creation rather than after a brand is created.
How the Google’s of this world intersect IP in their branding process.
How most organisations use a silo approach and fail to achieve an interdisciplinary approach and what to do about it.
How to use a holistic approach to branding and IP.
The BrandTuned podcast is to showcase the journeys people have had with their brand.
Our purpose is to foster greater business success and enable more brands to be built on strong foundations.

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Next Episode

Susan Payton, Business Storyteller

In this episode of the BrandTuned Podcast Shireen interviews Susan Payton who helps business owners tell three stories - their personal story, their business story and their customer story.

How a career writing and researching in TV and radio led to Susan's business which revolves around how businesses should use stories
Susan has trained in Nashville with Donald Miller - the author of Story Brand and is a certified story brand guide
Why your customer’s story is the most important story of all, the one to focus on
Showcasing what your customer needs will show you care about their problems
A good example of business storytelling in action is TOMS shoes who donate a pair of shoes for every pair they sell.
Susan can be found at thebusinessofstories.com

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.
Brand Tuned's Newsletter