Generational Marketing

04/28/25 • 30 min

This week, Mark and Lorraine discuss generational marketing and why it might be a bad track for marketers to take. Tune in to learn about the implications of advertising based on generalities, what happens when you target too broad of an audience, and how to effectively expand your core audience. The positioning duo also shares their thoughts on Liquid Death's most recent chaotic collaboration.

Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course ... positioning!

Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course ... positioning!

Previous Episode

AI Versus the Customer Experience

AI is on the rise and Mark and Lorraine are here to discuss it all! Learn how AI is affecting the customer experience, how advertisers should be thinking about the growth of AI in businesses, and what the future with AI could look like. Join Mark and Lorraine this week to see how Meta, Amazon, and Netflix have incorporated AI into their customer experiences.

Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course ... positioning!

Brand Shorthand - Generational Marketing

Transcript

Mark Vandegrift
Welcome back to the latest episode of the Brand Shorthand Podcast. I'm your host, Mark Vandegrift, and with me today is our advertising ace, Lorraine Kessler. Lorraine, how you doing?
Lorraine Kessler
I'm doing well, Mark. Good to see you.
Mark Vandegrift
Yeah. Well, for today's episode, we're going to dive into the topic of generational marketing and don't, you know, don't do this to me quite yet. And we'll discuss a little bit why we think it may not be the b