Discussing Marketing Tech Startups with Timothy Peterson

07/27/20 • 56 min

In this episode we spoke about: Personalisation in marketing Community building How to choose your niche The personality behind tech brands How to get leads from LinkedIn Being real on social media Building and showcasing expertise online

Previous Episode

First Customers, Personal Brands and Marketing with Luc Bohunicky

In this episode we spoke about:

The importance of the marketing involvement from the start
The need for the tech and marketing departments to work closely together
The role of the ego of the tech founders
How do reach out to potential early adopters in a right way
Non linear career paths
The value of (real) diversity and tech recruitment
Tech startup branding and the importance of building founder personal brand

Next Episode

Social Media and Online Communities with Felix Sander

In this episode we talk about

Importance of the online communities
How Appics managed to build such a loyal community
Influencer marketing
Authenticity online
Importance of he cooperation with other partners
Future trends of the social media platforms

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