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Brand Architect

Ani Alexander

At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities. What’s you’ll have here will help you establish and grow a human brand. And believe me human brands always win!
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Best episodes

Top 10 Brand Architect Episodes

Best episodes ranked by Goodpods Users most listened

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08/16/14 • 34 min

Tara Ross is a bestselling author of Social Media Mastery. She is leading a laptop lifestyle and works basically from anywhere. That is why she is able to travel a lot and bring amazing pictures from everywhere she goes to.

Tara's self-published books are part of her online business. In this interview we will find out how does she do it.

Her Links

Tara's website

Tara's Amazon Author's Page

Words of Wisdom "Market first: Write second!Don't forget to get the free resources I've created for you!

Connect with me and other Write 2B Read listeners in the closed Facebook Group.

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08/16/14 • 34 min

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In this episode we spoke about: Personalisation in marketing Community building How to choose your niche The personality behind tech brands How to get leads from LinkedIn Being real on social media Building and showcasing expertise online

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07/27/20 • 56 min

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play

05/12/20 • 52 min

In this episode we discuss:

  • Online content creation
  • Personal branding and positioning
  • The 7 Vs framework
  • LinkedIn and its algorithms
  • How to choose the right platform
  • Monetizing your content

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05/12/20 • 52 min

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My today's guest is Andy Foote. Andy is LinkedIn content and brand coach, founder of LinkedInsights.com and creator of FOOTE-NOTES podcast.

In this episode we discuss:

  • how much has LinkedIn changed over the years
  • "overnight" success
  • what to do when you're invisible on LinkedIn
  • LinkedIn engagement pods
  • LinkedIn algorithm
  • how to succeed on the LinkedIn platform

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06/17/20 • 58 min

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In this episode we speak about

  • The value of experience
  • The experience economy
  • Brand and commodities
  • Becoming the story everyone is sharing
  • Experience in marketing

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05/26/20 • 52 min

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05/20/20 • 47 min

In this episode we speak about

data driven marketing and human stories

importance of personalising content

how one chooses target audience

advertising and promotion

how to find unique angle

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05/20/20 • 47 min

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In this episode we spoke about:

  • The importance of the marketing involvement from the start
  • The need for the tech and marketing departments to work closely together
  • The role of the ego of the tech founders
  • How do reach out to potential early adopters in a right way
  • Non linear career paths
  • The value of (real) diversity and tech recruitment
  • Tech startup branding and the importance of building founder personal brand

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07/19/20 • 62 min

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play

04/15/20 • 59 min

play

04/15/20 • 59 min

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In this episode we speak about:

  • How to build audiences of buyers from scratch
  • Virtual events
  • How to adjust your marketing during the COVID 19
  • How to create a content that builds an audience
  • Cold emails and their impact on your brand
  • How do you choose a the right business mentor?
  • Predictions for post coronavirus period

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04/06/20 • 63 min

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In this episode we talk about

  • Importance of the online communities
  • How Appics managed to build such a loyal community
  • Influencer marketing
  • Authenticity online
  • Importance of he cooperation with other partners
  • Future trends of the social media platforms

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08/03/20 • 41 min

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FAQ

How many episodes does Brand Architect have?

Brand Architect currently has 182 episodes available.

What topics does Brand Architect cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Brand Architect?

The episode title 'How to Create a Laptop Lifestyle' is the most popular.

What is the average episode length on Brand Architect?

The average episode length on Brand Architect is 34 minutes.

How often are episodes of Brand Architect released?

Episodes of Brand Architect are typically released every 3 days, 23 hours.

When was the first episode of Brand Architect?

The first episode of Brand Architect was released on Jun 30, 2014.

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