Brainfluence - Customer Experience Pioneer Jeanne Bliss on #CX and Legacy

Customer Experience Pioneer Jeanne Bliss on #CX and Legacy

03/05/20 • 30 min

Jeanne Bliss has been helping companies like Land’s End and Microsoft Corp create deeper bonds with their customers for 35 years. She has shepherded a whole new breed of leader into the marketplace, guiding over 20,000 leaders around the world to understand that improving lives should be their most important strategic vision. Today Jeanne joins the show to share insights from her book Would You Do That To Your Mother? and explains how to be clear about how you want to be remembered. You can find show notes and more information by clicking here: https://bit.ly/2PmD5zl

Previous Episode

Conversion Optimization with Chris Goward

Chris Goward is the founder of Widerfunnel & GO Group Digital, as well as one of the most recognized conversion optimization experts on the planet. Chris founded Widerfunnel with the belief that great customer experiences should be continuously tested to prove their value. Now, he helps massive companies such as Microsoft and Dollar Shave Club improve their growth.

In this episode, Chris shares insights from his book, You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing, including how to improve customer experience by testing it out. Listen in to learn how to ethically market online and how to understand the emotion behind the decisions your customers make. You can find show notes and more information by clicking here: https://bit.ly/37R6HeU

Next Episode

The Innovation Stack with Jim McKelvey, Square Co-Founder

Jim McKelvey is a serial entrepreneur, inventor, philanthropist, and artist. The co-founder of Square, where he still serves on the Board of Directors, and founder Invisibly, an ambitious project set to rewire the economics of online content, Jim joins the show today to explain the benefits of reducing friction in your customers' transactions and more.

Listen in as he shares insights from his new book, The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time, as well as the story behind Square. You'll learn how to push through the hardships you may face as an entrepreneur, boost your credibility, and simplify things in your business.

You can find show notes and more information by clicking here: https://bit.ly/2PP0Kc9