Brainfluence

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on change, influence, and consumer behavior. Also a leader in how products, ideas, and behaviors catch on, Jonah joins the show today to share insights from his most recent book, The Catalyst, including how to start influencing and stop manipulating your customers.

Listen in as he explains why persuasion is so hard and why simply telling people the facts is not always enough. You'll learn the importance of giving your customers and employees a choice instead of telling them what to do, the key to negotiation, and what it takes to get your customers to persuade themselves.

You can find show notes and more information by clicking here: https://bit.ly/33in2IS

Ben Cohen is a sports reporter for the Wall Street Journal who writes about the NBA, the Olympics, and other topics that don't involve extraordinarily athletic people. While he is definitely the first sports reporter to join this show, he may also be the first sports reporter to write about behavioral science and cognitive biases.

In this episode, Ben covers both of those topics and more as he shares insights from his new book, The Hot Hand. Listen in to learn about the science and mystery of streaks, how The Hot Hand Fallacy may be faulted, and how to differentiate between random and skilled performances.

You can find show notes and more information by clicking here: https://bit.ly/38YyaLV

Mathew Sweezey is the Director of Market Strategy for Salesforce. Also a researcher, award-winning marketer, and keynote speaker at conferences around the world, Mathew routinely works with the world's largest and most well-respected brands, including UPS and Home Depot. He is the author of Marketing Automation for Dummies, as well as his latest book, The Context Marketing Revolution.

In this episode, Mathew explains how he improves customer experience by looking at modern media, technology, and consumer behavior. Listen in to learn how to use contextual marketing to reduce friction for consumers, how to motivate buyers in the age of social media, and more. You can find show notes and more information by clicking here: https://bit.ly/2UukZ0i

For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, what they read, what they think and how they feel. Today's episode of Brainfluence features neuroscience-based marketing expert Benny Briesemeister.

Show notes, links, resources, video & text versions: https://www.rogerdooley.com/benny-briesemeister-neuromarketing/

Benny discusses the science, evolution, growth, scope, and future of neuromarketing. He gets into the details of the most powerful neuromarketing technique, fMRI, its cost concerns, and how the marketing sector can better utilize it.

Neuromarketing offers marketers the advantage of understanding the non-conscious drivers of human behavior and decision-making. To get a clearer picture of the transformative power of neuromarketing for business, tune in to this episode.

[0:00] Intro

[01:17] Large corporations use neuromarketing to increase sales.

[03:40] Academic acceptance of neuromarketing

[05:46] Deloitte gets into consumer neuroscience

[07:09] Behavioral data vs. Market research data

[10:12] How neuroscience is revolutionizing marketing

[12:05] Using GSR - Galvanic Skin Response

[12:25] Neuromarketing helps segment customers

[15:29] Three basic types of motivation

[21:53] FMRI - advantages and disadvantages

[24:06] Cost concerns of fMRI

[27:18] Using smartphones, smartwatches, fitness trackers, etc. for neuromarketing

Will Leach is the founder of TriggerPoint, a leading behavioral research and design consultancy specializing in Mindstate Marketing. With over 25 years of behavioral insights experience, Will is also a behavioral design instructor at the Cox School of Business BLC at Southern Methodist University and the CEO of the Mindstate Group, a company that teaches how to apply behavioral design to marketing and innovation.

In this episode, Will explains what marketers need to understand in order to truly get into the minds of customers and understand their decision-making process. Listen in to gain key insights from his book, Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, and learn how you too can use behavioral psychology to optimize marketing for your business. You can find show notes and more information by clicking here: https://bit.ly/30njJi1