The Value Of Copy

Explicit content warning

06/26/23 • 56 min

Booked Out Without Burnout

Full disclosure if you’re any kind of business owner:

You can have a successful business with bad copy.

I’ve been there...almost every single person that has a successful business has created bad copy once or twice before.

(Think of it as almost a rite of passage as a business owner, LOL).

And I really feel like this is such an important place to start because so many people feel like their business is suffering from bad copy.

When in reality, because business owners believe they create bad copy, so they don’t create content.

So then what happens? You get no clients, no sales, no business.

But bad copy is better than no copy. Crappy content can still help and inspire people.

You just have to know how and when to use it for you and your business. And once you find your voice, your area of expertise, and your groove, it will get easier.

This week on the podcast, I invited my friend and client, Erica, to chat about all things related to copy. Together, we talk about how bad copy is better than no copy (and you can still get clients with it!), the different phases of copy skills development we’ve been through personally, and give lots of tips and prompts to help you up the value on the content you create.
Learn More About Erica:
Erica is a former therapist and certified life coach. She helps really busy professionals get more confidence and battle any sort of burnout. Erica also helps her clients manage their time so that they can enjoy all of the things that they’ve created and achieve even more in their professional and personal lives.
You’ll Learn:

How there are phases of copy that are “liquid”-meaning, you will flow back and forth through them in different times of your business
Why sometimes the problem isn’t that people aren’t connected to your content...they aren’t connected to you
How the technique of “copycat” copy doesn’t work for every industry
Why learning how to be authentic but relevant to your audience will lead to success in your business

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Full disclosure if you’re any kind of business owner:

You can have a successful business with bad copy.

I’ve been there...almost every single person that has a successful business has created bad copy once or twice before.

(Think of it as almost a rite of passage as a business owner, LOL).

And I really feel like this is such an important place to start because so many people feel like their business is suffering from bad copy.

When in reality, because business owners believe they create bad copy, so they don’t create content.

So then what happens? You get no clients, no sales, no business.

But bad copy is better than no copy. Crappy content can still help and inspire people.

You just have to know how and when to use it for you and your business. And once you find your voice, your area of expertise, and your groove, it will get easier.

How there are phases of copy that are “liquid”-meaning, you will flow back and forth through them in different times of your business
Why sometimes the problem isn’t that people aren’t connected to your content...they aren’t connected to you
How the technique of “copycat” copy doesn’t work for every industry
Why learning how to be authentic but relevant to your audience will lead to success in your business

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Previous Episode

Reality Of Working For Yourself

What was the reason you wanted to become a business owner?

I know for me, I wanted to be able to have a way to use my training, and degree, while simultaneously being at home while my kids were young.

I wanted a way to have both freedom and flexibility, while still financially contributing to my family.

Having my own business, I was able to accomplish all three of those things. But here's the problem for pretty much all business owners...

We started our business for freedom, and for flexibility. But are you actually experiencing the freedom and the flexibility that you wanted when you first decided to start ?

I would say probably for every single business owner, the answer is no at some point.

So it's not that it’s always going to be this terrible situation, where you're not having freedom and flexibility...

But most of us will have periods of time where we are not experiencing as much of that as we would like, and it's important we focus on the reality of working for ourselves.

In this episode of the podcast, I’m solo, which felt pretty necessary based off of the conversation we would be having today about our businesses. I will be taking you through some pivotal shifts in mindset work you need to make as a business owner. But most importantly, I will be giving you realistic and actual approaches to implement into your business today, to set yourself up for success.
You’ll learn:

How business owners carry baggage of past jobs, and societal norms, into their “mental image” of what a business from home should look like
Why business owners tend to have feelings that they’re not “doing enough” in their business
How most business owners feel like they’re the only ones struggling, and how to handle the hard in their business
Why creating kind and realistic plans and expectations for yourself will benefit your business in the long run
How working with “tangibles” instead of “feelings” will create a positive business mindset
Why it’s important to work with yourself,how you actually are, and question the way you are actually doing things in your business

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.

Next Episode

Overcharging And Underdelivering

This question is undeniably the question I get asked the most in my
coaching sessions:

Where’s the line between selling yourself short, undervaluing what you provide, and charging too much?

And the answers to these questions are...

There’s really no right or wrong answer.

Frustrating, right?

There’s no secret formula, or hidden pricing guide somewhere that you should be following to determine your pricing. It is constantly changing.

So if you're questioning your pricing, especially if you’re a newer business, the hesitation and anxiety surrounding pricing is completely normal; you’re in good company.

I invited my sister, and COO, Brenna back to the podcast this week, to chat more about this topic. We will chat more about the idea of creating prices, and how to measure them accurately for your personal needs of your business. My goal with this episode is for you to get the perspective and tools you need to feel really great about what you offer to your clients and how it’s priced.
You’ll learn:

Why the conflicting messages we get from multiple coaches make formulating a pricing guide that much harder
How to make sure both you and your potential client are really clear on what is being promised in your work relationship
Why depending on what “season” you are in your business, will determine fluctuation in your pricing
How to utilize multiple varied milestones to consider the flow of your pricing in your business

Featured on today’s episode:

Work with me in 2023! CLICK HERE to learn how.
Looking to be part of a community? Join my Online Business Building Women Facebook Group HERE
Haven’t left a review yet? All you have to do is head HERE.