Episode 2: Get Booked Again and Again with THIS 1 Strategy!

03/26/25 • 6 min

Episode #2: Get Booked Again and Again with THIS 1 Strategy!

In this episode of 'Book, Banked, and On Stage', I share essential strategies for speakers to secure repeat bookings. I emphasize the importance of preparation, engagement during the event, and effective follow-up to create lasting impressions on event planners. By over-delivering value and maintaining communication, speakers can build a sustainable career in public speaking.
[00:02] Host Deborah Northcutt introduces the podcast Booked, Banked & On Stage, designed to help speakers turn their voice into a paid business.

[00:49] Landing your first speaking gig is great, but turning speaking into a real business means getting booked again and again.
[01:36] The #1 secret to becoming a rebooked speaker isn't just being a good speaker — it's about what you do before, during, and after the event.

Before the Event:

[02:28] Make a strong first impression:
- Respond to emails promptly
- Submit all materials (bio, headshot, talk description)
- Ask for logistics in advance (room setup, mic type, tech needs, stage colors, audience info)
[03:13] Promote the event on your channels (social media, email, LinkedIn) to show you're a team player.

During the Event:

[03:13] Overdeliver with value:
- Customize your talk for the audience
- Stay after to network and answer questions
- Be flexible and easy to work with

After the Event:

[04:09] Follow up within 24 hours:
- Send a thank-you email
- Ask for feedback and a testimonial
- Send a small gift or handwritten note to leave a lasting impression
- Stay in touch every few months with updates and new talk topics
[05:01] Main takeaway: Make the event planner’s job easier, stay top of mind, and you’ll keep getting booked.
[05:58] Teaser for next episode: What event planners really look for when booking speakers — it may not be what you think.

Connect with me on Social Media:

LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
Facebook: https://www.facebook.com/groups/blackwomenpodcasters
Website: https://www.thenorthcuttspeakingagency.com
Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us a text

Episode #2: Get Booked Again and Again with THIS 1 Strategy!

[00:49] Landing your first speaking gig is great, but turning speaking into a real business means getting booked again and again.
[01:36] The #1 secret to becoming a rebooked speaker isn't just being a good speaker — it's about what you do before, during, and after the event.

Before the Event:

[02:28] Make a strong first impression:
- Respond to emails promptly
- Submit all materials (bio, headshot, talk description)
- Ask for logistics in advance (room setup, mic type, tech needs, stage colors, audience info)
[03:13] Promote the event on your channels (social media, email, LinkedIn) to show you're a team player.

During the Event:

[03:13] Overdeliver with value:
- Customize your talk for the audience
- Stay after to network and answer questions
- Be flexible and easy to work with

After the Event:

[04:09] Follow up within 24 hours:
- Send a thank-you email
- Ask for feedback and a testimonial
- Send a small gift or handwritten note to leave a lasting impression
- Stay in touch every few months with updates and new talk topics
[05:01] Main takeaway: Make the event planner’s job easier, stay top of mind, and you’ll keep getting booked.
[05:58] Teaser for next episode: What event planners really look for when booking speakers — it may not be what you think.

Connect with me on Social Media:

LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
Facebook: https://www.facebook.com/groups/blackwomenpodcasters
Website: https://www.thenorthcuttspeakingagency.com
Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Previous Episode

Episode 01: From Free to Fee: How to Land Your First Paid Speaking Gig in 60 Days

Send us a text

In this episode of 'Booked, Banked, and Onstage', Deborah Northcutt shares actionable strategies for speakers looking to transition from unpaid to paid gigs. She outlines a 60-day game plan to secure paid speaking opportunities, emphasizing the importance of understanding one's niche, creating a professional speaker one sheet, and effectively pitching to event planners. She also discusses how to leverage free speaking engagements to build credibility and convert them into paid opportunities, while treating speaking as a legitimate business rather than a side hustle.

Connect with me on Social Media:

LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
Facebook: https://www.facebook.com/groups/blackwomenpodcasters
Website: https://www.thenorthcuttspeakingagency.com
Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Next Episode

Episode 5: The 3 Step System to Selling From Stage (Without Sounding Salesy)

Send us a text

Connect with me on Social Media:

LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
Facebook: https://www.facebook.com/groups/blackwomenpodcasters
Website: https://www.thenorthcuttspeakingagency.com
Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Booked Banked & OnStage - Episode 2: Get Booked Again and Again with THIS 1 Strategy!

Transcript

Episode 2 – Get Booked Again and Again with THIS 1 Strategy!

So you got booked for your first speaking gig—amazing! But if you want to build a profitable speaking career, you’ve got to be more than a one-and-done speaker.

In this episode of Booked, Banked & On Stage, I’m sharing the #1 secret to becoming a speaker that event planners rebook again and again. And here’s the truth—it’s not just about being a great speaker.

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