Booked Banked & OnStage

Send us a text

Episode 3: You’ll NEVER Get Booked If You Keep Doing THIS as a Speaker

Most speakers misunderstand what event planners truly value when booking talent, focusing on credentials instead of problem-solving capabilities, audience engagement, and professionalism. This episode reveals exactly how to position yourself as the perfect choice for any event by understanding the real decision factors planners use.
• Event planners look for speakers who solve specific problems for their audience, not just good presenters
• Successful pitches focus on clear learning takeaways and how you'll help their particular audience
• Top three booking factors: credibility/experience, professionalism/responsiveness, and audience engagement/customization
• Red flags that get speakers rejected immediately: vague value propositions, unprofessional materials, difficult reputation
• Small gestures like thanking event teams and being easy to work with significantly impact rebooking potential
• Effective speakers tailor their content to each event's industry, theme, and challenges
Make sure to subscribe so you never miss an episode, and share this with a speaker friend who needs to hear it. Next week we'll cover how to price yourself as a speaker without undercharging or overpricing.

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.comk
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us a text

Episode #2: Get Booked Again and Again with THIS 1 Strategy!

In this episode of 'Book, Banked, and On Stage', I share essential strategies for speakers to secure repeat bookings. I emphasize the importance of preparation, engagement during the event, and effective follow-up to create lasting impressions on event planners. By over-delivering value and maintaining communication, speakers can build a sustainable career in public speaking.
[00:02] Host Deborah Northcutt introduces the podcast Booked, Banked & On Stage, designed to help speakers turn their voice into a paid business.

• [00:49] Landing your first speaking gig is great, but turning speaking into a real business means getting booked again and again.
• [01:36] The #1 secret to becoming a rebooked speaker isn't just being a good speaker — it's about what you do before, during, and after the event.

Before the Event:

• [02:28] Make a strong first impression:
  • Respond to emails promptly
  • Submit all materials (bio, headshot, talk description)
  • Ask for logistics in advance (room setup, mic type, tech needs, stage colors, audience info)
• [03:13] Promote the event on your channels (social media, email, LinkedIn) to show you're a team player.

During the Event:

• [03:13] Overdeliver with value:
  • Customize your talk for the audience
  • Stay after to network and answer questions
  • Be flexible and easy to work with

After the Event:

• [04:09] Follow up within 24 hours:
  • Send a thank-you email
  • Ask for feedback and a testimonial
  • Send a small gift or handwritten note to leave a lasting impression
  • Stay in touch every few months with updates and new talk topics
• [05:01] Main takeaway: Make the event planner’s job easier, stay top of mind, and you’ll keep getting booked.
• [05:58] Teaser for next episode: What event planners really look for when booking speakers — it may not be what you think.

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.comk
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us a text

If you’re tired of speaking for free and want to learn **how to land paid gigs, negotiate higher fees, and build a thriving speaking business**, this is the podcast for you!

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.comk
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us a text

Have you ever wondered why some speakers get booked for every conference while others struggle to land even one gig? The secret might be hiding in plain sight: your speaker bio.

In this value-packed episode, Deborah reveals what 87 professional event planners (who collectively book over 2,000 speakers annually) actually look for when selecting speakers. You'll discover the 5 essential elements every winning speaker bio must include, learn how to craft a Unique Value Proposition that makes you the obvious choice, and uncover which forms of social proof actually matter to decision-makers.

Most speakers make the critical mistake of writing their bio like a resume—focusing on their own accomplishments rather than the audience's needs. By the end of this episode, you'll have a proven 30-minute framework to transform your speaker bio from forgettable to irresistible, helping you get booked, get paid, and own the stage.

Subscribe to Booked Banked & OnStage for weekly insider strategies and expert interviews that help you turn your voice into a thriving business.

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.comk
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Send us a text

Summary
In this episode of 'Booked, Banked and On Stage', Deborah Northcutt reveals the essential insights for speakers looking to get booked by event planners. She discusses the common misconceptions speakers have about what event planners want, emphasizing the importance of understanding their needs and objectives. The episode outlines key factors that influence booking decisions, red flags that can lead to rejection, and the significance of professionalism and audience engagement. Deborah provides actionable tips for speakers to enhance their credibility and make a lasting impression, ultimately guiding them towards a successful speaking career.

Connect with me on Social Media:

• LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
• Facebook: https://www.facebook.com/groups/blackwomenpodcasters
• Website: https://www.thenorthcuttspeakingagency.comk
• Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!