Episode 5: The 3 Step System to Selling From Stage (Without Sounding Salesy)

04/09/25 • 20 min

Booked Banked & OnStage

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Thanks for listening--keep showing up, speaking out, and making an impact!

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Connect with me on Social Media:

LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
Facebook: https://www.facebook.com/groups/blackwomenpodcasters
Website: https://www.thenorthcuttspeakingagency.comk
Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Previous Episode

Episode 2: Get Booked Again and Again with THIS 1 Strategy!

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Episode #2: Get Booked Again and Again with THIS 1 Strategy!

In this episode of 'Book, Banked, and On Stage', I share essential strategies for speakers to secure repeat bookings. I emphasize the importance of preparation, engagement during the event, and effective follow-up to create lasting impressions on event planners. By over-delivering value and maintaining communication, speakers can build a sustainable career in public speaking.
[00:02] Host Deborah Northcutt introduces the podcast Booked, Banked & On Stage, designed to help speakers turn their voice into a paid business.

[00:49] Landing your first speaking gig is great, but turning speaking into a real business means getting booked again and again.
[01:36] The #1 secret to becoming a rebooked speaker isn't just being a good speaker — it's about what you do before, during, and after the event.

Before the Event:

[02:28] Make a strong first impression:
- Respond to emails promptly
- Submit all materials (bio, headshot, talk description)
- Ask for logistics in advance (room setup, mic type, tech needs, stage colors, audience info)
[03:13] Promote the event on your channels (social media, email, LinkedIn) to show you're a team player.

During the Event:

[03:13] Overdeliver with value:
- Customize your talk for the audience
- Stay after to network and answer questions
- Be flexible and easy to work with

After the Event:

[04:09] Follow up within 24 hours:
- Send a thank-you email
- Ask for feedback and a testimonial
- Send a small gift or handwritten note to leave a lasting impression
- Stay in touch every few months with updates and new talk topics
[05:01] Main takeaway: Make the event planner’s job easier, stay top of mind, and you’ll keep getting booked.
[05:58] Teaser for next episode: What event planners really look for when booking speakers — it may not be what you think.

Connect with me on Social Media:

LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
Facebook: https://www.facebook.com/groups/blackwomenpodcasters
Website: https://www.thenorthcuttspeakingagency.comk
Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Next Episode

Episode 6: How to Write a Winning Speaker Bio That Attracts Event Planners

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Have you ever wondered why some speakers get booked for every conference while others struggle to land even one gig? The secret might be hiding in plain sight: your speaker bio.

In this value-packed episode, Deborah reveals what 87 professional event planners (who collectively book over 2,000 speakers annually) actually look for when selecting speakers. You'll discover the 5 essential elements every winning speaker bio must include, learn how to craft a Unique Value Proposition that makes you the obvious choice, and uncover which forms of social proof actually matter to decision-makers.

Most speakers make the critical mistake of writing their bio like a resume—focusing on their own accomplishments rather than the audience's needs. By the end of this episode, you'll have a proven 30-minute framework to transform your speaker bio from forgettable to irresistible, helping you get booked, get paid, and own the stage.

Subscribe to Booked Banked & OnStage for weekly insider strategies and expert interviews that help you turn your voice into a thriving business.

Connect with me on Social Media:

LinkedIn: https://www.linkedin.com/in/deborahnorthcutt
Facebook: https://www.facebook.com/groups/blackwomenpodcasters
Website: https://www.thenorthcuttspeakingagency.comk
Work With Me: https://bit.ly/workwithdeborah

Thanks for listening--keep showing up, speaking out, and making an impact!

Booked Banked & OnStage - Episode 5: The 3 Step System to Selling From Stage (Without Sounding Salesy)

Transcript

Episode 5: How To Land Your First Paid Speaking Gig (Without Sounding Salesy)

Highlights:

Why continually speaking for free can lead to burnout instead of business success.
Uncover where the real money in speaking lies—beyond just keynotes.
Step-by-step guide to securing your first paid gig in 60 days.
How to clearly define your speaking niche to provide valuable solutions.
Essential topics that event planners