#495: 4 Steps to a Successful Pivot - Chelsea Hollis
06/01/21 • 67 min
Sometimes your "why" and your business aren't aligned. When that happens, it might be time to pivot!
Chelsea Hollis found herself needing to pivot more than once since beginning her professional career. In episode 495 of The Bokeh Podcast, she shares how she successfully transitioned to not only a new industry, but also new market segments within the photography industry. Listen in to hear her 4 key steps for making a successful pivot.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (5:57)
Creating a great customer experience (16:47)
1. Constant and clear communication while serving them well
2. Show your face and heart in marketing
Technique for time management (24:12)
Outsourcing/Delegation (31:31)
Book/Podcast Recommendation (37:20)
The Husband-Coached Childbirth - Dr. Robert Bradley
Chelsea's business evolution (40:34)
What is a Doula? (43:33)
4 Steps to a Successful Pivot (50:14)
1. Determine your "why" and share that with your clients
2. Consider the lifetime value of your current and potential clients
3. Be present on Social Media - 4 categories for content:
personal
education
entertainment or encouragement
selling
4. Offer a weekly/recurring resource to reach a broader audience
Links:
instagram.com/milestonemamapodcast
instagram.com/theprosperworkshop
See acast.com/privacy for privacy and opt-out information.
Sometimes your "why" and your business aren't aligned. When that happens, it might be time to pivot!
Chelsea Hollis found herself needing to pivot more than once since beginning her professional career. In episode 495 of The Bokeh Podcast, she shares how she successfully transitioned to not only a new industry, but also new market segments within the photography industry. Listen in to hear her 4 key steps for making a successful pivot.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (5:57)
Creating a great customer experience (16:47)
1. Constant and clear communication while serving them well
2. Show your face and heart in marketing
Technique for time management (24:12)
Outsourcing/Delegation (31:31)
Book/Podcast Recommendation (37:20)
The Husband-Coached Childbirth - Dr. Robert Bradley
Chelsea's business evolution (40:34)
What is a Doula? (43:33)
4 Steps to a Successful Pivot (50:14)
1. Determine your "why" and share that with your clients
2. Consider the lifetime value of your current and potential clients
3. Be present on Social Media - 4 categories for content:
personal
education
entertainment or encouragement
selling
4. Offer a weekly/recurring resource to reach a broader audience
Links:
instagram.com/milestonemamapodcast
instagram.com/theprosperworkshop
See acast.com/privacy for privacy and opt-out information.
Previous Episode
#494: How to Sell $60K in Albums - James and Jess
Are you including an album in your wedding packages? The simple step of adding a basic album to your most popular package could actually generate thousands of dollars in additional income on each wedding!
In episode 494 of The Bokeh Podcast, James and Jess share with us the steps that they used to not only provide their clients with a physical wedding album, but sell albums to family members of the bride and groom as well! Listen in to hear how using these simple steps generated $60k in additional income in one year!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (11:06)
Creating a great customer experience (19:32)
Technique for time management (27:15)
Outsourcing/Delegation (34:40)
Background experience with albums (44:25)
Steps for increasing profit from album sales (49:23)
Pre-Wedding:
1. Add an album credit into your most popular package
2. Give the best wedding experience possible to your clients!
Post-Wedding:
1. Design an album with no more than 3 images per page from the beginning of the wedding day to the end of the day
2. Create a slide show set to music with those chosen images
3. Send the link to the full gallery of images
4. Send an email with a discounted offer to upgrade the album
5. Finalize the album design with the client
6. Invoice the client for the album
7. Dropship the album to the client
8. Repeat and scale - sell to family members!
Links:
Link to Erica and Jon's episode: Bokeh Podcast #485
Link to Anna and Ryan's episode: Bokeh Podcast #458
Next Episode
#496: Adding Video to Grow Your Photo Business - Kelli White
Have you considered offering more than the traditional photography package to your clients? Diversifying can set you apart and lead to exponential growth in your business!
In episode 496 of The Bokeh Podcast, Kelli White introduces us to the steps we can take to include video in our photography packages! Listen in to hear how with a few simple changes, you too can be a one-stop-shop for your clients!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (4:43)
Creating a great customer experience (10:08)
Technique for time management (16:40)
Outsourcing/Delegation (20:15)
Book Recommendation (26:43)
Big Magic by Elizabeth Gilbert
The War of Art by Steven Pressfield
Kelli's process for adding video into her photography business (31:57)
Ways Video can be impactful for your business (43:48)
1. Sets your business apart from your competition
2. Diversifies your income
3. Improves your photography
4. Expands your reach
5. Allows you to better serve your clients
Steps photographers can take to get started with video (52:20)
1. Learn about the basic gear and settings
2. Practice, practice, practice!
3. Find an editing software and learn it well
4. Do model calls
Links:
instagram.com/kelliwhitephotography
See acast.com/privacy for privacy and opt-out information.
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