Bokeh - The Photography Podcast

Is there actually a strategy behind writing blog posts? Isn't it good enough if I just share information from my recent sessions with some cool keywords and photos?
Claire Lauer of CL Content Marketing is here to dispel myths and provide strategies for writing blogs that will actually help with SEO! Listen in to episode 548 to hear how to set goals for your blogs, strategically use keywords, and appropriately use tagging to not only help Google find your site, but your ideal clients too!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Image Editing for the Professional Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand position (3:05)
Creating a great customer experience (7:45)
Technique for time management (10:00)
Outsourcing/Delegation (15:21)
Book recommendation (17:58)
The Slight Edge by Jeff Olson
https://bokehbookshelf.com
What is the significance of blogging in the photography industry? (23:49)
How photographers should approach writing blog content (26:31)
"Create blog content that answers the most frequently asked questions that your customers are searching for."
What is the significance of goals as they relate to your SEO strategy? (29:00)
What is the significance of keywords and the placement of keywords in your content (32:12)
What is meant by tagging your blog content? (36:49)
What are top keywords or tags to use when tagging (41:40)
Links:
https://www.charitywater.org
https://www.clcontentmarketing.com
https://www.instagram.com/clcontentmarketing
https://asana.com/
https://www.keywordseverywhere.com
https://www.semrush.com

Do you feel stuck with your work? Do you browse social media and wish you or your business were as "successful" as other photographers?

Twyla Jones is here to tell you how to stop playing the comparison game, be brave, and do your thing! Listen in to episode 527 of The Bokeh Podcast to hear the hard truths about the behaviors you may be exhibiting that are causing you to feel stuck, and strategies that you can put into play that can help you to break out of that rut in order to grow your business!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position (4:22)

Creating a great customer experience (8:09)

Technique for time management (13:25)

Outsourcing/Delegation (17:05))

Book Recommendation (23:04)

Show Your Work by Austin Kleon

How can photographers think outside the box to be more creative in their work? (28:06)

What are some behaviors that get in the way of growing a business? (37:50)

1. Playing it safe to avoid failure and for the sake of consistency

2. Comparison - ask yourself "why" 3 times if you're finding yourself wanting something you don't have

3. Imposter syndrome

How can photographers better balance the importance they place on their work as it relates to their identity? (52:11)

Links:

https://www.charitywater.org

https://www.emotionalstorytelling.com

https://www.instagram.com/somethingrad

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As entrepreneurs, we tend to put everything BUT ourselves as a priority. How can we successfully build a business while still taking care of ourselves and those that we care about?

Courtney L. Porter, LCSW shares with us the strategies that she teaches her clients for practicing healthy self-care in order to better serve others. Listen in to episode 528 of the Bokeh Podcast to hear how to balance self-care with work and life responsibilities in order to improve your life both personally and professionally.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position (2:30)

Creating a great customer experience (6:53)

Technique for time management (11:37)

Outsourcing/Delegation (16:35)

Book Recommendation (19:00)

The Power of Your Subconscious Mind by Joesph Murphy

How can we keep our feelings from taking over our behaviors and mindset? (23:55)

Courtney's definition of self-care (27:52)

Where is the balance between self-care and narcissism (32:23)

Do we need as much self-care as we are seeing in our culture? (34:54)

What is the distinction between a want and a need? (38:43)

How photographers can better take care of themselves which will lead to serving others well (42:13)

RIB Method:

1. Rest - take a break! Don't overextend yourself

2. Identity - avoid the imposter syndrome

3. Boundaries - know your limitations in order to capitalize on your strengths

Links:

https://www.charitywater.org

https://www.courtneylporter.com

https://www.instagram.com/courtneylporterlcsw

https://www.marcusdporter.com

https://www.instagram.com/marcusdporterweddings

https://www.instagram.com/marcusdporterstudios

https://hubermanlab.com/

YouTube video by Matt D'Avella

See

Taking the leap into owning your own business can be overwhelming, to say the least. Feeling stuck and unsure of how to move forward can impede the process and cause some photographers to let go of their dream.

Ashley Freehan of The Purpose Gathering is here to help photographers push through those hindering feelings, and create that successful business! Listen in to episode 508 of The Bokeh Podcast as Ashley walks us through her journey of going from part-timer to CEO, and the practical steps that photographers, or any business owner, can take to reach the goals and dreams they've set for themselves.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for time management (3:20)

Brand Position (10:25)

Creating a great customer experience (21:42)

Outsourcing/Delegation (31:23)

Book Recommendation (35:18)

Atomic Habits

Hands-free Life by Rachel Macy Stafford

Ashley's background and transition to photography (38:25)

Dealing with overwhelm through transition (around 43:49)

Steps to take in order to make change (49:30)

1. Prioritize self-care by establishing boundaries

2. Ditch the victim mentality

3. Leverage difficult circumstances for growth

4. Stop comparing yourself to others

5. Define success for yourself

Links:

charitywater.org

instagram.com/ashleyfreehanphotography

instagram.com/thepurposegathering

thepurposegathering.com

Building a StoryBrand by Donald Miller

Are you offering resources that provide value to your potential clients? There are so many benefits to creating resources as lead magnets in your business.

In episode 456 of the Bokeh Podcast, Nina Larsen Reed shares how you can not only create valuable leads magnets, but also use those resources in your SEO and marketing strategy.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Norway to Colorado (9:44)

Brand Position: Plan and photograph ethic elopements and micro weddings across Colorado for couples who are looking to do something different for their wedding day. (11:30)

Customer Experience: Clear Communication (15:23)

"People only get upset if they feel confused or lied to."

Technique for Time: Limit the workweek like in Norway. (20:40)

Delegation/Outsourcing: Editing, Accounting, and CRM (25:04)

Book Recommendation: Building a Storybrand (27:13)

Bokehbookshelf.com

Resources without Lead Forms (29:53)

Valuable Leads (39:24)

Resources as an SEO Strategy (40:34)

Booking Dream Clients (45:29)

How to Create Valuable Resources (49:19)

1. Set a goal for what you’re hoping to get out of the task.

2. Put yourself in your client’s shoes—what are they searching for?

3. Write as if you’re talking to real people rather than a search engine.

"Give away the why, but sell the how."

Links

larsenphoto.co

Instagram.com/larsenphotoco

Ben Hartley: https://sixfigurephotography.com/

https://www.fuelyourphotos.com/photography-blog-post-ideas/

See acast.com/privacy for privacy and opt-out information.