Why Your Company’s Reputation is Your Biggest Risk or Competitive Advantage

04/08/25 • 27 min

Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies

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Why Healthcare's Best Employers Keep Winning

Why Healthcare’s Best Employers Keep Winning | Employer Brand Strategy for Healthcare & Clinics
The Healthcare Industry is facing its biggest hiring and retention crisis in history. The demand for Nurses, Doctors, Oncologies, physiotherapists, outpatient care specialists, is skyrocketing, yet Physiotherapy Outpatient clinics, Dental Clinics, Hospitals, Pharmaceutical organizations and Medtech companies are struggling with talent shortages, turnover, and employer reputation challenges.
In this episode of Blu Thread Conversations, we sit down with Megan Ambers, Chief People Officer at Ivy Rehab, one of the Best Places to Work in US Healthcare. We discuss the latest employer branding trends in healthcare, how top employers are winning the talent war, and why employer brand and recruitment marketing strategies directly impact patient satisfaction & business growth.
Key Topics We Cover:
✅ How employer brand impacts patient outcomes & business success
✅ Why hospitals and physiotherapy clinics are struggling the most with recruitment demand
✅ The connection between employer sentiment and patient satisfaction
✅ Leadership, EVP and Recruitment Marketing strategies that improve culture retention & talent attraction
✅ How Ivy Rehab built an award-winning employer brand in healthcare
Want to build a winning employer brand?
Learn more about our Employer Brand Strategy & Recruitment Marketing Solutions:
👉https://bluivygroup.com/
Learn More about Ivy Rehab Careers: https://ivyrehab.com/
📲 LinkedIn: linkedin.com/company/blu-ivy-group

Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies - Why Your Company’s Reputation is Your Biggest Risk or Competitive Advantage

Transcript

Why Your Company’s Reputation is Your Biggest Risk or Competitive Advantage | Employer Branding

In today’s talent market, your employer brand is your reputation—and your reputation is your growth engine or your greatest risk.
In this video, we explore:
✅ The direct connection between employer brand and business performance
✅ Why CEO and CHROs are making reputation a board-level priority
✅ The evolving role of AI in employer reputation management—and how to avoid