S01E09 - Building a Brand that Stands for Inclusion: How Diversity Shapes Employer Brand

In our latest episode of Blu Thread Conversations, Blu Ivy's Senior Director of Brand and Culture, Fanta Selman, sits down with Dr. Lauren Young, Chief Diversity and Inclusion Officer at Travelers. Dive into an inspiring discussion on how diversity, equity, and inclusion (DEI) initiatives can drive business impact, foster innovation, and create a sense of belonging within organizations.

Discover how Travelers has embedded DEI into their brand and culture for over 15 years, and gain insights on leadership accountability, measuring success, and the importance of making DEI a core value. Whether you're a leader or a team member, this episode offers valuable takeaways on building a more inclusive and high-performing workplace.

Don't miss this powerful conversation! Listen now and join us in creating a more inclusive and supportive workplace where everyone can thrive.

Chapters:

(01:28) Dr. Lauren Young is chief diversity and inclusion officer at Travelers

(04:40) How Dr. Young started her career in brand management and marketing

(12:16) Why is diversity is an imperative at Travelers

(14:31) My goal is to make diversity and inclusion synonymous with the Traveler's brand

(15:32) Travelers started its journey in diversity and inclusion in 2020

(16:45) How do you measure success in the short term and the long term?

(25:09) Fanta's episode reflection

Episode References:

Dr. Lauren Young - https://www.linkedin.com/in/drlaurenyoung/

Travelers - https://careers.travelers.com/

Travelers on LinkedIn - https://www.linkedin.com/company/travelers/

Fanta Selman - https://www.linkedin.com/in/fantaselman/

James Powell - https://www.linkedin.com/in/jamesdpowell/