S01E06 - How Recruitment Marketing Helps Our Healthcare Shortages with Sunnybrook
05/20/24 • 47 min
Join Greg Whitfield and Stacy Parker as they dive into an enlightening conversation with Kristen Winter, EVP of Programs, People, and Leadership at Sunnybrook Health Sciences Centre.
Join us on a deep dive into the heart of healthcare leadership as we explore the pivotal role of employer branding in recruitment and retention. Discover how Sunnybrook's commitment to culture, innovation, and community impact has transformed their approach to attracting top talent.
Learn about Sunnybrook’s unique culture of humility, teamwork, and the profound impact they have on patients and their families. Kristen shares insights on building a robust employer brand media strategy and the importance of a people-centric approach in transforming healthcare talent recruitment.
Key Takeaways:
- The Importance of Employer Brand Media in Recruitment and Retention
- Holistic Recruitment Strategies in Healthcare
- The Role of Leadership and Active Listening
- Strategic Media Partnerships and Cross Org Collaboration
- Resilience and Adaptability in the Healthcare Sector
Whether you're an HR professional, a leader in healthcare, or simply passionate about organizational excellence, this episode is a masterclass in aligning people, culture, and performance for measurable business success.
Chapters:
(02:57) Healthcare industry has gone through a lot of change recently
(03:31) Kristen Winter's WHY
(09:23) Sunnybrook has really risen above in terms of culture
(12:25) Sunnybrook Health need to amplify recruiting during the pandemic
(15:46) Blu Ivy used social media to target healthcare recruitment audience
(17:59) Employer branding is vital for attraction AND retention
(23:16) One of the biggest constraints around recruiting and retaining top talent is budget
(30:54) Biggest challenges and opportunities in healthcare
(34:23) Helping companies develop value propositions for their frontline talent
(43:06) Learn more about Sunnybrook careers
✍️Episode References
Careers @ Sunnybrook Health Sciences Centre
https://sunnybrook.ca/content/?page=why-choose-sunnybrook-career-opportunities
Episode Contacts:
- Kristen Winter: https://www.linkedin.com/in/kristen-winter-ba-chre-mais-08ab293/
- Stacy Parker: https://www.linkedin.com/in/stacyrparker/
- Greg Whitfield: https://www.linkedin.com/in/greg-whitfield/
Blu Ivy Group
More about Blu Ivy Group
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.
Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.
Contact: [email protected]
Visit: bluivygroup.com
Connect with us on LinkedIn: https://www.linkedin.com/company/blu-ivy-group
Join Greg Whitfield and Stacy Parker as they dive into an enlightening conversation with Kristen Winter, EVP of Programs, People, and Leadership at Sunnybrook Health Sciences Centre.
Join us on a deep dive into the heart of healthcare leadership as we explore the pivotal role of employer branding in recruitment and retention. Discover how Sunnybrook's commitment to culture, innovation, and community impact has transformed their approach to attracting top talent.
Learn about Sunnybrook’s unique culture of humility, teamwork, and the profound impact they have on patients and their families. Kristen shares insights on building a robust employer brand media strategy and the importance of a people-centric approach in transforming healthcare talent recruitment.
Key Takeaways:
- The Importance of Employer Brand Media in Recruitment and Retention
- Holistic Recruitment Strategies in Healthcare
- The Role of Leadership and Active Listening
- Strategic Media Partnerships and Cross Org Collaboration
- Resilience and Adaptability in the Healthcare Sector
Whether you're an HR professional, a leader in healthcare, or simply passionate about organizational excellence, this episode is a masterclass in aligning people, culture, and performance for measurable business success.
Chapters:
(02:57) Healthcare industry has gone through a lot of change recently
(03:31) Kristen Winter's WHY
(09:23) Sunnybrook has really risen above in terms of culture
(12:25) Sunnybrook Health need to amplify recruiting during the pandemic
(15:46) Blu Ivy used social media to target healthcare recruitment audience
(17:59) Employer branding is vital for attraction AND retention
(23:16) One of the biggest constraints around recruiting and retaining top talent is budget
(30:54) Biggest challenges and opportunities in healthcare
(34:23) Helping companies develop value propositions for their frontline talent
(43:06) Learn more about Sunnybrook careers
✍️Episode References
Careers @ Sunnybrook Health Sciences Centre
https://sunnybrook.ca/content/?page=why-choose-sunnybrook-career-opportunities
Episode Contacts:
- Kristen Winter: https://www.linkedin.com/in/kristen-winter-ba-chre-mais-08ab293/
- Stacy Parker: https://www.linkedin.com/in/stacyrparker/
- Greg Whitfield: https://www.linkedin.com/in/greg-whitfield/
Blu Ivy Group
More about Blu Ivy Group
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.
Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.
Contact: [email protected]
Visit: bluivygroup.com
Connect with us on LinkedIn: https://www.linkedin.com/company/blu-ivy-group
Previous Episode
S01E05 - Turning EVP insights into Action at Arbor Memorial
In this transformative episode of Blu Thread Conversations, we delve into the heart of organizational culture with Leslie Kobayashi, Vice President of Human Resources at Arbor Memorial.
Leslie discusses the pivotal role of listening to employees, the importance of authenticity in storytelling, and the integration of the EVP into every facet of the employee lifecycle. From engaging long-tenured employees to attracting the next generation of talent, Leslie's insights reveal the transformative impact of a well-articulated EVP on engagement, retention, and recruitment.
Key Takeaways:
Authenticity and employee listening are key to developing an EVP that truly reflects organizational culture.
Strategic partnerships between HR and marketing can elevate employer branding and internal culture initiatives.
Recognition and rewards, rooted in the EVP, can significantly boost employee engagement and advocacy.
An EVP is not just a recruitment tool but a foundational element that should permeate all aspects of the employee experience.
---
📋 Episode Chapters
(04:20) Arbor Memorial is a Canadian leader in the bereavement industry
(07:01) Arbor started the process of building an employee value proposition
(08:53) Arbor listened to employees about what their why is
(10:17) The number one reason for Gen Zs to join an organization is social impact
(14:23) You've made employee testimonials a core part of Arbor's culture
(25:01) Having a strategic partnership between HR and marketing can boost your brand
(28:51) Getting executives aligned on employer brand
(31:18) Getting your EVP activated is easy once you've gone through the work
(34:19) Employee listening for an EVP is far more than recognition
(35:33) Employer brand and EVP measurement success
About Arbor Memorial:
Arbor Memorial Inc. is a Canadian company engaged in providing interment rights, cremations, funerals and associated merchandise and services to thousands of families each year across Canada.
Named as one of Canada's Best Managed Companies in 2023, taking care of people is at the heart of what we do. It’s truly fulfilling, inspiring and a responsibility we never take lightly. The care we show our customers begins with the support and teamwork we show each other.
✍️ Episode References
Arbor Memorial
Arbor Memorial Careers
https://www.arbormemorial.ca/en/careers/life-at-arbor.html
Blu Ivy Group
More about Blu Ivy Group
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.
Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.
Contact: [email protected]
Visit: bluivygroup.com
Connect with us on LinkedIn: https://www.linkedin.com/company/blu-ivy-group
Next Episode
S01E07 - The CHRO and People Leaders Crisis: A Call to Action for CEOs
In this episode of Blu Thread Conversations, host James Powell sits down with Stacy Parker, co-founder and Managing Director of Blu Ivy, to discuss the alarming findings of their latest white paper, "The CHRO and People Leaders Crisis: A Call for CEOs to Act."
DOWNLOAD YOUR COPY OF OUR LATEST WHITEPAPER HERE: https://bluivygroup.com/CHRO-white-paper/
Dive deep into the critical challenges CHROs and People Leaders face, including burnout, mental health issues, and a significant drop in strategic focus. This episode is a must-listen for CEOs who need to understand the urgent call to action to support their HR leaders and ensure organizational stability and growth.
Key Takeaways
- Burnout and Mental Health Crisis:
A staggering 58% of CHROs and People Leaders report burnout, mental health challenges, and exhaustion as their top issues. This crisis is exacerbated by the lack of support and resources, leaving HR leaders struggling to maintain their well-being while supporting others in the organization.
- Strategic Focus Eroded:
Many CHROs are spending less than 10% of their time on strategic initiatives due to the constant need to manage crises and operational emergencies. This shift from strategic planning to immediate issue management poses a significant risk to long-term business transformation and readiness for future challenges.
- Loneliness and Isolation in Leadership:
CHROs often experience profound loneliness and isolation, unable to share the burdens they carry due to the confidential nature of their work. This isolation contributes to the overall stress and burnout, as they lack a support network within their organizations
- Importance of Listening and Support:
The research highlights the power of listening to CHROs and People Leaders. Many HR leaders feel unheard and unsupported, which contributes to their dissatisfaction and burnout. CEOs must prioritize listening to their HR leaders, understanding their challenges, and providing the necessary support to help them thrive.
- Alarm Bells for CEOs:
The white paper emphasizes the urgent need for CEOs to reassess their relationship with HR leaders. Establishing high-trust cultures, providing more resources, and ensuring open, honest communication are critical steps to prevent the imminent exodus of CHROs, which could destabilize organizational culture and efficiency.
Episode Chapters:
· (02:52) Blu Ivy's latest white paper focuses on leadership engagement and burnout
· (05:01) The importance of listening in leadership research
· (08:54) CHROs have navigated transformation and crisis over the last few years
· (12:44) 58% of respondents say burnout, mental health, exhaustion is top challenge
· (15:47) CHROs reported spending less than 10% of their time on strategy
· (19:35) A significant portion of CHROs are contemplating leaving their roles, research indicates
· (23:21) How has HR leadership evolved in terms of technology and AI integration?
· (28:08) How important is it for CEOs to reassess their partnership with HR in today's landscape
Episode Contacts:
· Stacy Parker: https://www.linkedin.com/in/stacyrparker/
· James Powell: https://www.linkedin.com/in/jamesdpowell/
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