S01E06 - How Recruitment Marketing Helps Our Healthcare Shortages with Sunnybrook

Join Greg Whitfield and Stacy Parker as they dive into an enlightening conversation with Kristen Winter, EVP of Programs, People, and Leadership at Sunnybrook Health Sciences Centre.

Join us on a deep dive into the heart of healthcare leadership as we explore the pivotal role of employer branding in recruitment and retention. Discover how Sunnybrook's commitment to culture, innovation, and community impact has transformed their approach to attracting top talent.

Learn about Sunnybrook’s unique culture of humility, teamwork, and the profound impact they have on patients and their families. Kristen shares insights on building a robust employer brand media strategy and the importance of a people-centric approach in transforming healthcare talent recruitment.

Key Takeaways:

• The Importance of Employer Brand Media in Recruitment and Retention
• Holistic Recruitment Strategies in Healthcare
• The Role of Leadership and Active Listening
• Strategic Media Partnerships and Cross Org Collaboration
• Resilience and Adaptability in the Healthcare Sector

Whether you're an HR professional, a leader in healthcare, or simply passionate about organizational excellence, this episode is a masterclass in aligning people, culture, and performance for measurable business success.

Chapters:

(02:57) Healthcare industry has gone through a lot of change recently

(03:31) Kristen Winter's WHY

(09:23) Sunnybrook has really risen above in terms of culture

(12:25) Sunnybrook Health need to amplify recruiting during the pandemic

(15:46) Blu Ivy used social media to target healthcare recruitment audience

(17:59) Employer branding is vital for attraction AND retention

(23:16) One of the biggest constraints around recruiting and retaining top talent is budget

(30:54) Biggest challenges and opportunities in healthcare

(34:23) Helping companies develop value propositions for their frontline talent

(43:06) Learn more about Sunnybrook careers

✍️Episode References

Careers @ Sunnybrook Health Sciences Centre

https://sunnybrook.ca/content/?page=why-choose-sunnybrook-career-opportunities

Episode Contacts:

• Kristen Winter: https://www.linkedin.com/in/kristen-winter-ba-chre-mais-08ab293/
• Stacy Parker: https://www.linkedin.com/in/stacyrparker/
• Greg Whitfield: https://www.linkedin.com/in/greg-whitfield/

Blu Ivy Group

https://www.bluivygroup.com

More about Blu Ivy Group

Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.

Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.

Contact: [email protected]

Visit: bluivygroup.com

Connect with us on LinkedIn: https://www.linkedin.com/company/blu-ivy-group