S01E04 - Culture by Design: Building a Magnetic Employer Brand at ATB

Are you striving to create an employer brand that truly stands out? In our latest episode, we sit down with Jackie Whitson, Director, Culture & Employer Brand and Tess McLeod, Associate Director, Culture-to-Brand, from ATB Financial to explore the ins and outs of building a magnetic employer brand.

They share their award-winning strategies, the importance of intentional culture, and the power of employee advocacy. Learn how ATB's approach to employer branding has led to a high-performance culture and a robust pipeline of top talent. Don't miss these invaluable insights – listen now to elevate your organization's employer brand strategy!

📋 Episode Chapters

(02:30) How ATB approaches employer branding

(06:58) ATB brings both brand and HR culture teams together to support employer brand strategy

(10:54) Activating your employer brand with intention

(13:47) How to find internal employee advocates

(15:15) ATB's employee advocate training program to empower its employees to share on social media

(18:30) ATB's advice for other CHRO and employer branding leaders

(19:42) What's next on ATB's employer brand journey

(22:33) How do you ensure your value proposition is lived internally before sharing externally

(24:45) Episode reflection for CHROs

About ATB Financial:

ATB Financial is a leading financial institution that started in Alberta, Canada that has been recognized as a Great Place To Work for the past 8 years. Today, ATB has over 5000 team members serving over 800,000 clients across our personal and business banking areas, ATB wealth management and ATB Capital Markets.

✍️ Episode References

ATB Financial

https://www.atb.com

ATB Financial Careers

https://www.atb.com/careers

ATB Financial LinkedIn

https://www.linkedin.com/company/atb-financial/

ATB Financial Instagram

https://www.instagram.com/atbfinancial/

Blu Ivy Group

https://www.bluivygroup.com

More about Blu Ivy Group

Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.

Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.

Contact: [email protected]

Visit: bluivygroup.com

Connect with us on LinkedIn: https://www.linkedin.com/company/blu-ivy-group