S01E02 - 2024 Employer Brand & Culture Trends
01/17/24 • 57 min
1 Listener
As we kick off 2024, we've asked Blu Ivy Group co-founders Stacy Parker and Leandra Harris to join us to share their expert insights as employer brand and culture leaders for what they see coming in the year ahead.
Together, Stacy and Leandra have expertly weaved and created employer brand and culture strategies for over 200 companies around the world, working with some of the most recognizable brand names in retail, financial services, energy, health, hospitality, and technology as they work towards their vision of creating a world of human-centered and high-performance workplaces.
In this episode of Blu Thread Conversations, hosted by James Powell, you'll learn how CHROs and C-Suite teams can use their employer brand and the EVP as a strategic framework for business impact and dive into the top employer trends and culture trends of the year.
More about Blu Ivy Group
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.
Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.
Contact: [email protected]
Visit: bluivygroup.com
Connect with us:
LinkedIn: https://www.linkedin.com/company/blu-ivy-group
Instagram: https://www.instagram.com/bluivygroup/
As we kick off 2024, we've asked Blu Ivy Group co-founders Stacy Parker and Leandra Harris to join us to share their expert insights as employer brand and culture leaders for what they see coming in the year ahead.
Together, Stacy and Leandra have expertly weaved and created employer brand and culture strategies for over 200 companies around the world, working with some of the most recognizable brand names in retail, financial services, energy, health, hospitality, and technology as they work towards their vision of creating a world of human-centered and high-performance workplaces.
In this episode of Blu Thread Conversations, hosted by James Powell, you'll learn how CHROs and C-Suite teams can use their employer brand and the EVP as a strategic framework for business impact and dive into the top employer trends and culture trends of the year.
More about Blu Ivy Group
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.
Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.
Contact: [email protected]
Visit: bluivygroup.com
Connect with us:
LinkedIn: https://www.linkedin.com/company/blu-ivy-group
Instagram: https://www.instagram.com/bluivygroup/
Previous Episode
S01E01 - Mattamy Homes: For those who want to build a better world
2 RecommendationsWelcome to today’s episode of ‘Blu Thread Conversations’ My name is Stacy Parker, co-founder of Blu Ivy Group, and I'll be your host for today's episode.
Today, I’m thrilled to be joined with two exceptional guests from one of North America's top employers, Mattamy Homes. Mattamy Homes in one of the largest privately owned builders and developers in North America and is Canada’s largest residential home builder. Mattamy consistently wins top employer awards including Best Workplace Culture, Best Managed Workplace and Best Employer Brand.
Our first guest is Brent Carey, Vice President of Communications for Mattamy Asset Management, Brent is a dynamic , award winning , corporate storyteller, who has worked to align the way that Mattamy thinks about culture, internal employee experience and performance.
And joining Brent is, Kaitlyn Anderson, Senior Manager, Communication from Mattamy Asset Management,. Kaitlyn is a trailblazer renowned for creating, launching, and activating Mattamy's employer brand.
After more than 15 years of working on global employer brands, my observation is that companies that have the biggest impact and long-term success of the work often is traced to one’s ability to influence and inspire internal stakeholders, at all levels in an organization.
That’s why we wanted to talk with Brent and Kaitlyn. They have been pivotal change agents for the employer brand transformation within Mattamy. I am excited to have them to share their insights, experiences, and ...the secrets behind their success.
More about Blu Ivy Group
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.
Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.
Contact: [email protected]
Visit: bluivygroup.com
Connect with us:
LinkedIn: https://www.linkedin.com/company/blu-ivy-group
Instagram: https://www.instagram.com/bluivygroup/
Next Episode
S01E03 - People First Cultures
In today's episode of Blu Thread Conversations, we unravel the fabric of an iconic company on their journey to becoming a people-first organization with Wajax's Chief People Officer, Mark Edgar. With a storied career in HR and a passion for positive change, Mark discusses the transformative power of a strong employer brand and employee value proposition.
Learn how Wajax is navigating the complexities of employee expectations, technological advancements, and the ever-evolving landscape of work. This candid conversation offers invaluable insights for HR, brand, and communication leaders looking to weave a stronger, more resilient organizational culture.
Guest Links:
foHRsight podcast with Mark Edgar & Naomi Titleman
Episode Host:
Leandra Harris
Episode Intro & Wrap-up:
📋 Episode Chapters
(00:00) Blue Thread Conversations is podcast designed for transformational leaders reshaping organizations
(02:31) Leandra: Welcome to our third podcast on Blu Thread conversations
(04:50) Mark is a recovering CHRO who joined Wajax in 2011
(06:41) Mark spent three and a half years in consulting before joining Wajax
(10:12) You've spoken about macro trends including changing employee expectations
(11:49) Mark says changing expectations are impacting the way people interact with work
(16:02) Is it achievable? Some people may say, what do you do if layoffs are necessary
(17:25) Wajax sees the important role that organizations play in society these days
(20:35) What does people-first mean at Wajax? It's something we're wrestling with
(23:30) Mark: Senior leadership making commitment to be authentic with employees is critical
(29:16) How will you engage your managers? Because they're critical stakeholder
(34:03) Leandra: How does this work fit in with overall business goals
(39:02) Mark shares his company's people first business strategy with us
More about Blu Ivy Group
Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.
Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.
Contact: [email protected]
Visit: bluivygroup.com
Connect with us:
LinkedIn: https://www.linkedin.com/company/blu-ivy-group
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