2025 Employer Brand and Culture Trends Report

01/18/25 • 28 min

Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies

As organizations shift their focus towards building more transformational and high-impact employer brands, 2025 marks a pivotal moment. Employer branding is no longer about recruitment marketing alone —it will now be embraced as a key driver of cultural alignment, employee engagement, and business growth as well. In this evolving landscape, success will depend on your ability to create a brand that speaks to your people, aligns with your purpose, and sets the foundation for sustained organizational success.

These trends outline where leading organizations will focus more of their energy in 2025 to unlock the true potential of their employer brand. By shifting your employer brand strategy from a solution exclusively designed for talent acquisition, to one that is also a catalyst for cultural alignment and positive brand share of voice, you will find a monumental impact on business outcomes and measurable results that impact talent attraction, engagement, loyalty and brand reputation.

2025 Employer Brand and Culture Trends Report

Watch the episode on YouTube - Episode 10 Vodcast
Visit Blu Ivy Group Website - bluivygroup.com

2025 Employer Brand and Culture Trends Report

Watch the episode on YouTube - Episode 10 Vodcast
Visit Blu Ivy Group Website - bluivygroup.com

Previous Episode

S01E09 - Building a Brand that Stands for Inclusion: How Diversity Shapes Employer Brand

In our latest episode of Blu Thread Conversations, Blu Ivy's Senior Director of Brand and Culture, Fanta Selman, sits down with Dr. Lauren Young, Chief Diversity and Inclusion Officer at Travelers. Dive into an inspiring discussion on how diversity, equity, and inclusion (DEI) initiatives can drive business impact, foster innovation, and create a sense of belonging within organizations.

Discover how Travelers has embedded DEI into their brand and culture for over 15 years, and gain insights on leadership accountability, measuring success, and the importance of making DEI a core value. Whether you're a leader or a team member, this episode offers valuable takeaways on building a more inclusive and high-performing workplace.

Don't miss this powerful conversation! Listen now and join us in creating a more inclusive and supportive workplace where everyone can thrive.

Chapters:

(01:28) Dr. Lauren Young is chief diversity and inclusion officer at Travelers

(04:40) How Dr. Young started her career in brand management and marketing

(12:16) Why is diversity is an imperative at Travelers

(14:31) My goal is to make diversity and inclusion synonymous with the Traveler's brand

(15:32) Travelers started its journey in diversity and inclusion in 2020

(16:45) How do you measure success in the short term and the long term?

(25:09) Fanta's episode reflection

Episode References:

Dr. Lauren Young - https://www.linkedin.com/in/drlaurenyoung/

Travelers - https://careers.travelers.com/

Travelers on LinkedIn - https://www.linkedin.com/company/travelers/

Fanta Selman - https://www.linkedin.com/in/fantaselman/

James Powell - https://www.linkedin.com/in/jamesdpowell/

Next Episode

Why Healthcare's Best Employers Keep Winning

Why Healthcare’s Best Employers Keep Winning | Employer Brand Strategy for Healthcare & Clinics
The Healthcare Industry is facing its biggest hiring and retention crisis in history. The demand for Nurses, Doctors, Oncologies, physiotherapists, outpatient care specialists, is skyrocketing, yet Physiotherapy Outpatient clinics, Dental Clinics, Hospitals, Pharmaceutical organizations and Medtech companies are struggling with talent shortages, turnover, and employer reputation challenges.
In this episode of Blu Thread Conversations, we sit down with Megan Ambers, Chief People Officer at Ivy Rehab, one of the Best Places to Work in US Healthcare. We discuss the latest employer branding trends in healthcare, how top employers are winning the talent war, and why employer brand and recruitment marketing strategies directly impact patient satisfaction & business growth.
Key Topics We Cover:
✅ How employer brand impacts patient outcomes & business success
✅ Why hospitals and physiotherapy clinics are struggling the most with recruitment demand
✅ The connection between employer sentiment and patient satisfaction
✅ Leadership, EVP and Recruitment Marketing strategies that improve culture retention & talent attraction
✅ How Ivy Rehab built an award-winning employer brand in healthcare
Want to build a winning employer brand?
Learn more about our Employer Brand Strategy & Recruitment Marketing Solutions:
👉https://bluivygroup.com/
Learn More about Ivy Rehab Careers: https://ivyrehab.com/
📲 LinkedIn: linkedin.com/company/blu-ivy-group