
Masterminds (Susan Epstein)
07/19/23 • 17 min
Susan Epstein, LCSW, is a business coach and strategist who works with coaches, therapists and healers to fill their practices and then leverage their time with groups and masterminds.
Hosts Linda Claire Puig and Ari Iny explore with Susan how to quickly create revenue and a pipeline of clients by establishing a mastermind or group—and what the important distinctions between those two formats are.
In this episode, we discuss:
- How Susan used her expertise to create a supportive mastermind of caring peers that generated over $56,000 in 9 months...with a process you can easily follow
- Why you don’t need to get a hotel, hire staff, or “overproduce” an in-person mastermind event (most people take this approach and end up losing money)—and how to run a profitable mastermind in a much easier, less expensive way
- Why running a mastermind is not the same as offering group coaching...in fact, running a mastermind is much more rewarding and requires a lot less effort
- And much more!
“The power in masterminding is in all the people. So don't don't worry about the money for the first 10. It doesn't matter. That's your foundation.” —Susan Epstein
Susan Epstein is the founder of Highly Profitable Practice, which provides coaching and mentoring services to seasoned professionals who want to scale their coaching business. Susan has more than 20 years’ experience as a business coach and strategist helping men and women
create coaching programs that give them a lifestyle business and the financial independence they want.
Susan currently offers coaching programs that focus on enrollment and sales strategies for coaches and consultants.
Resources or websites mentioned in this episode:
Susan’s website
Susan’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Masterminds (Susan Epstein) coming soon
~~~~~
Susan Epstein, LCSW, is a business coach and strategist who works with coaches, therapists and healers to fill their practices and then leverage their time with groups and masterminds.
Hosts Linda Claire Puig and Ari Iny explore with Susan how to quickly create revenue and a pipeline of clients by establishing a mastermind or group—and what the important distinctions between those two formats are.
In this episode, we discuss:
- How Susan used her expertise to create a supportive mastermind of caring peers that generated over $56,000 in 9 months...with a process you can easily follow
- Why you don’t need to get a hotel, hire staff, or “overproduce” an in-person mastermind event (most people take this approach and end up losing money)—and how to run a profitable mastermind in a much easier, less expensive way
- Why running a mastermind is not the same as offering group coaching...in fact, running a mastermind is much more rewarding and requires a lot less effort
- And much more!
“The power in masterminding is in all the people. So don't don't worry about the money for the first 10. It doesn't matter. That's your foundation.” —Susan Epstein
Susan Epstein is the founder of Highly Profitable Practice, which provides coaching and mentoring services to seasoned professionals who want to scale their coaching business. Susan has more than 20 years’ experience as a business coach and strategist helping men and women
create coaching programs that give them a lifestyle business and the financial independence they want.
Susan currently offers coaching programs that focus on enrollment and sales strategies for coaches and consultants.
Resources or websites mentioned in this episode:
Susan’s website
Susan’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Masterminds (Susan Epstein) coming soon
~~~~~
Previous Episode

Personalized Messaging (Josh Turner)
Josh Turner is the founder of Connect 365, a software company that has helped businesses generate hundreds of millions of dollars in revenue by automating personal messages that result in more leads, more sales appointments, and better relationships with prospects.
Hosts Linda Claire Puig and Ari Iny explore with Josh how to reach (and close) more prospects easily with “content leveraging” and personalized messaging.
In this episode, we discuss:
- A proven system for generating warm, pre-qualified leads in any niche by leveraging other peoples’ content (this system took Josh from a few thousand in the bank to several million in annual revenue!)
- How to create (and sustain) top-of-mind awareness in your target market on social media
- How to craft messages that are personal but can easily be used over and over to build trust and rapport with your prospects
- And much more!
“It's the follow up that usually gets the most responses.” —Josh Turner
Josh Turner is the founder and CEO of Connect 365 and LinkedSelling, as well as a Wall Street Journal best-selling author. His team of nearly 60 employees has helped thousands of clients generate hundreds of millions of dollars in revenue using his business growth systems.
Resources or websites mentioned in this episode:
Josh’s website
Josh’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Personalized Messaging (Josh Turner) coming soon
~~~~~
Next Episode

Done-for-You (Abe Crystal)
Abe Crystal is a learning design expert who co-founded the learning platform Ruzuku, as well as Instant Courses, which provides done-for-you courses for entrepreneurs, authors, coaches and small businesses.
Hosts Linda Claire Puig and Ari Iny explore with Abe the value of done-for-you offers, both for your clients and your own business, plus the considerations needed before you decide to add them to your own business.
In this episode, we discuss:
- How you can design done-for-you offers that empower you to solve more problems for your audience—without requiring any ongoing time or effort
- Where you should start when developing your own done-for-you offers (and the very first question you must ask) so you can create as much value as possible for your clients
- How to create “white label” offers that your clients can easily customize to suit their own purposes (this type of done-for-you offer can be used in an enormous range of niches)
- And much more!
“There's just a wealth of opportunities for coaches to use courses in a way that's complimentary to their core coaching.” —Abe Crystal
Abe Crystal, Ph.D., is co-founder and CEO of Ruzuku, an easy-to-use online course platform for entrepreneurs, authors, coaches and small businesses. Ruzuku has hosted more than 75,000 courses serving more than half a million students around the world. Abe specializes in learning design and user experience research, and earned his Ph.D. in human-computer interaction at UNC-Chapel Hill. He is an adjunct professor in the School of Education at UNC-Chapel Hill, where he teaches seminars on educational innovation.
Resources or websites mentioned in this episode:
Abe’s website
Abe’s free gift
Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio
If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION
Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Done-for-You (Abe Crystal) coming soon
~~~~~
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