Apple WWDC Merch, Big Slick KC, Rolling Stones x Keurig
06/12/23 • 10 min
We kick off with the collaboration between the geriatric rock band, the Rolling Stones, and Keurig. They launched a 'Start Me Up' iced coffee maker, sadly it's already sold out. The marketing strategy behind it proves the power of unexpected partnerships and limited edition offerings.
Apple's latest reveal at the WWDC - not the Vision Pro, but their killer merch. From limited-edition tote bags to enamel pins, Apple's merch game is strong and resonates with its audience.
Starbucks' unusual merch strategy in Korea and across Asia, highlighting how popular their merchandise collections can get. Their Pantone Merchandise Collection is a testament to the power of tailored, relevant merchandise in your marketing strategy.
A great case study from Kansas City, where the "Big Slick" fundraising event used branded merchandise to raise over $180,000 for Children's Mercy Hospital. This story underlines the role merchandise can play in not just promoting an event, but also creating lasting, positive memories associated with your brand.
Watch this episode here: https://youtu.be/kafbw-pt_Rs
Catch this show every week: https://bigpromo.live/youtube
#bigpromotions #biggerfish #mybigpromo #bigpromoswag #swag #merch #promotionalproducts #podcast
---
This month's promo code:
https://bigpromo.link/code
---
This week's topics:
0:00 start here
0:44 The Rolling Stones x Keurig ‘Start Me Up’ Coffee Collab
https://www.billboard.com/culture/product-recommendations/the-rolling-stones-keurig-collaboration-1235343008/amp/
Those Lips: Keurig, Havas 'Start Up' Summer With Rolling Stones Tie-in 06/07/2023
https://www.mediapost.com/publications/article/386058/those-lips-keurig-havas-start-up-summer-with-r.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=130533&hashid=HkO0D_xXSc6QIej-bITodw
Rolling Stones X Keurig
https://www.keurig.com/start-me-up-plenty-of-ice#White_color?utm_source=connexity&utm_medium=shoppingfeed-ecomm&cnxclid=16861437808624233271510080302008005&utm_term=16861437808624233271510080302008005
Rolling Stones Summer Start Me Up Playlist on Spotify
https://open.spotify.com/playlist/1ULpG9c22p6YO9Y4pK2GkS?si=657cfd9b5aca4653
2:27 WWDC 2023 Conference Swag Includes Tote Bag, Drinks Bottle, Hat, and More
https://www.macrumors.com/2023/06/05/wwdc-2023-conference-swag/
#WWDC23 SWAG on Twitter
https://twitter.com/search?q=%23WWDC23%20SWAG&src=recent_search_click&f=live
4:01 Starbucks reduces product marketing, focuses on customer service
https://www.koreatimes.co.kr/www/tech/2023/02/419_346261.html
Explore bold and playful summer colors with the new STARBUCKS® + PANTONETM merchandise collection : Starbucks Stories Asia
https://stories.starbucks.com/asia/stories/2023/starbucks-pantone/
6:27 Big Slick’s Big Merch Energy Helps Raise $3.5 Million for Children’s Mercy
https://community.commonsku.com/blog/big-slicks-big-merch-energy-helps-raise-35-million-for-childrens-mercynbsp?fbclid=IwAR2jfxjzLWWpe8rrfCK8JKMQZZ5Wzjhjo_y43IQKpwusou3ytwboVgdxK7A
Big Slick Celebrity Weekend - 2023 Recap Video - YouTube
https://www.youtube.com/watch?v=5z8Xke_x-fk
Big Slick Kansas City | June 2nd-3rd, 2023
https://bigslickkc.org/
Donate to Big Slick
https://support.childrensmercy.org/give/389969/#!/donation/checkout
---
Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
AudioPen (affiliate link) - https://bigpromo.link/audiopen
---
Links to this podcast
https://www.merchdrop.show/
Get merch ideas in your inbox:
http://merchdrop.show/newsletter
Big Promotions!
🕸 https://www.bigpromotions.net
📝 https://blog.bigpromotions.net
👀 http://fb.com/bigpromotions
🗣 https://twitter.com/bigpromotions
🌅 https://instagram.com/bigpromotions
🗄 https://www.linkedin.com/company/bigpromo
📽 https://bigpromo.live/youtube
c.2024 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75...
We kick off with the collaboration between the geriatric rock band, the Rolling Stones, and Keurig. They launched a 'Start Me Up' iced coffee maker, sadly it's already sold out. The marketing strategy behind it proves the power of unexpected partnerships and limited edition offerings.
Apple's latest reveal at the WWDC - not the Vision Pro, but their killer merch. From limited-edition tote bags to enamel pins, Apple's merch game is strong and resonates with its audience.
Starbucks' unusual merch strategy in Korea and across Asia, highlighting how popular their merchandise collections can get. Their Pantone Merchandise Collection is a testament to the power of tailored, relevant merchandise in your marketing strategy.
A great case study from Kansas City, where the "Big Slick" fundraising event used branded merchandise to raise over $180,000 for Children's Mercy Hospital. This story underlines the role merchandise can play in not just promoting an event, but also creating lasting, positive memories associated with your brand.
Watch this episode here: https://youtu.be/kafbw-pt_Rs
Catch this show every week: https://bigpromo.live/youtube
#bigpromotions #biggerfish #mybigpromo #bigpromoswag #swag #merch #promotionalproducts #podcast
---
This month's promo code:
https://bigpromo.link/code
---
This week's topics:
0:00 start here
0:44 The Rolling Stones x Keurig ‘Start Me Up’ Coffee Collab
https://www.billboard.com/culture/product-recommendations/the-rolling-stones-keurig-collaboration-1235343008/amp/
Those Lips: Keurig, Havas 'Start Up' Summer With Rolling Stones Tie-in 06/07/2023
https://www.mediapost.com/publications/article/386058/those-lips-keurig-havas-start-up-summer-with-r.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=130533&hashid=HkO0D_xXSc6QIej-bITodw
Rolling Stones X Keurig
https://www.keurig.com/start-me-up-plenty-of-ice#White_color?utm_source=connexity&utm_medium=shoppingfeed-ecomm&cnxclid=16861437808624233271510080302008005&utm_term=16861437808624233271510080302008005
Rolling Stones Summer Start Me Up Playlist on Spotify
https://open.spotify.com/playlist/1ULpG9c22p6YO9Y4pK2GkS?si=657cfd9b5aca4653
2:27 WWDC 2023 Conference Swag Includes Tote Bag, Drinks Bottle, Hat, and More
https://www.macrumors.com/2023/06/05/wwdc-2023-conference-swag/
#WWDC23 SWAG on Twitter
https://twitter.com/search?q=%23WWDC23%20SWAG&src=recent_search_click&f=live
4:01 Starbucks reduces product marketing, focuses on customer service
https://www.koreatimes.co.kr/www/tech/2023/02/419_346261.html
Explore bold and playful summer colors with the new STARBUCKS® + PANTONETM merchandise collection : Starbucks Stories Asia
https://stories.starbucks.com/asia/stories/2023/starbucks-pantone/
6:27 Big Slick’s Big Merch Energy Helps Raise $3.5 Million for Children’s Mercy
https://community.commonsku.com/blog/big-slicks-big-merch-energy-helps-raise-35-million-for-childrens-mercynbsp?fbclid=IwAR2jfxjzLWWpe8rrfCK8JKMQZZ5Wzjhjo_y43IQKpwusou3ytwboVgdxK7A
Big Slick Celebrity Weekend - 2023 Recap Video - YouTube
https://www.youtube.com/watch?v=5z8Xke_x-fk
Big Slick Kansas City | June 2nd-3rd, 2023
https://bigslickkc.org/
Donate to Big Slick
https://support.childrensmercy.org/give/389969/#!/donation/checkout
---
Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
AudioPen (affiliate link) - https://bigpromo.link/audiopen
---
Links to this podcast
https://www.merchdrop.show/
Get merch ideas in your inbox:
http://merchdrop.show/newsletter
Big Promotions!
🕸 https://www.bigpromotions.net
📝 https://blog.bigpromotions.net
👀 http://fb.com/bigpromotions
🗣 https://twitter.com/bigpromotions
🌅 https://instagram.com/bigpromotions
🗄 https://www.linkedin.com/company/bigpromo
📽 https://bigpromo.live/youtube
c.2024 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75...
Previous Episode
AI-Generated Novel, Baileys X Matcha, NBA Merch Oddity, Sonic Summer Swag
Smoothie King's had a unique marketing stunt. They took things to a whole new level by using AI and ChatGPT to create a romance novel. But here's the catch—it's all about promoting their new X-Treme Watermelon Smoothie. The AI even designed the book cover with a model with too many fingers, the book included secret codes for readers to decipher.
An ad agency in Romania has created the world's largest T-shirt using half a million recycled bottles. This incredible feat has earned them a spot in the Guinness Book of Records.
We stumbled upon a real gem in the world of NBA merch: a 2009 Nuggets finals shirt that's not supposed to exist. It's definitely an oddity worth discussing.
Bailey's Irish Cream and Cha-Cha matcha have teamed up to create a matcha-based cocktail kit. It's the perfect blend of flavors, and we'll also take a quick detour into the world of matcha accessories and merch.
Oh and the cool summer swag line from Sonic. They've got everything you need for a fun-filled summer, from cool pool floaties to handy can coolers. The best part is that the proceeds from these swag items go to a good cause, supporting the Inspire Foundation and helping kids in need.
So grab yourself a refreshing Sonic limeade, or if you're feeling fancy, mix up a Bailey's and matcha, and join us on this exciting journey through the world of merch.
Watch this episode here: https://youtu.be/5CKcHy15aRk
Catch this show every week: https://bigpromo.live/youtube
#bigpromotions #biggerfish #mybigpromo #bigpromoswag #swag #merch #promotionalproducts #podcast #videopodcast
---
This month's promo code:
https://bigpromo.link/code
---
This week's topics:
0:53 Smoothie King pens paperback romance novel with aid of ChatGPT
https://www.marketingdive.com/news/smoothie-king-chatgpt-romance-novel/651253/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-05-25%20Marketing%20Dive%20Newsletter%20%5Bissue:50790%5D&utm_term=Marketing%20Dive
A Summer Fling to the XTreme
https://www.asummerflingtothextreme.com/
Amazon.com: A Summer Fling To The X-Treme
https://amzn.to/42mlqKW
2:39 World's largest T-shirt made entirely of recycled materials is big as a rugby pitch | Guinness World Records
https://guinnessworldrecords.com/news/2023/5/worlds-largest-t-shirt-made-entirely-of-recycled-materials-is-big-as-a-rugby-pitch-750453
Guinness World Records on Twitter
https://twitter.com/GWR/status/1661313086685614082?s=20
4:51 Fan finds Nuggets NBA Finals t-shirt from 2009
https://www.9news.com/article/sports/nba/denver-nuggets/fan-finds-09-nuggets-nba-finals-shirt/73-75abf9ec-9e58-48cc-ac3f-c871bb84b9d5
6:40 Baileys Original Irish Cream Liqueur Partners with Cha Cha Matcha
https://www.licenseglobal.com/food-beverage/baileys-original-irish-cream-liqueur-partners-with-cha-cha-matcha
Baileys x Cha Cha Matcha Sun-Kissed Matcha Cocktail Kit - Classic - Cocktail Courier
https://www.cocktailcourier.com/product/baileys-sun-kissed-matcha-classic
Matcha Merch – Cha Cha Matcha
https://chachamatcha.com/collections/matcha-merch
9:55 Sonic Drive-In on Twitter
https://twitter.com/sonicdrivein/status/1664361172886519808?s=20
Summer Swag – SONIC Swag
https://sonicswagshop.com/collections/summer-swag
Inspire Brands Foundation
https://foundation.inspirebrands.com/
---
Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
AudioPen (affiliate link) - https://bigpromo.link/audiopen
---
Links to this podcast
https://www.merchdrop.show/
Get merch ideas in your inbox:
http://merchdrop.show/newsletter
Big Promotions!
🕸 https://www.bigpromotions.net
📝 https://blog.bigpromotions.net
👀 http://fb.com/bigpromotions
🗣 https://twitter.com/bigpromotions
🌅 https://instagram.com/bigpromotions
🗄 https://www.linkedin.com/company/bigpromo
📽 https://bigpromo.live/youtube
c.2024 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75218 USA
Next Episode
Marketing With Merch by Slurpee, Cheez-It, Barilla & Taco Bell
In this episode, we spotlight top brands like Slurpee, Cheez-It, Barilla, and Taco Bell are leveraging merchandise for promotional campaigns.
7-11 Slurpee's rebranding campaign "Anything Flows" — where they use unique merch like pool floats and beach towels to reinforce their fresh look. We uncover Cheez-It's inventive promotion in Joshua Tree, California, where they transformed a roadside gas station into the 'Cheez-It Shop'. We highlight how business owners can create immersive experiences and drive brand loyalty with such out-of-the-box ideas.
Barilla Pasta's limited-edition "Summer of Pesto" collection features trendy items like an inflatable snack tray and custom printed bucket hats. Why the merch isn't available for purchase?
Taco Bell's collaboration with street artist Ricardo Gonzalez - It's A Living - provides a fresh spin on employee uniforms. These collabs can boost employee morale and enhance brand identity.
Catch this show every week: https://bigpromo.live/youtube
#bigpromotions #biggerfish #mybigpromo #bigpromoswag #swag #merch #promotionalproducts #podcast
---
This month's promo code:
https://bigpromo.link/code
---
This week's topics:
0:36 7-Eleven, Inc.'s Iconic Slurpee Drink Gets a Fresh New Look
https://www.prnewswire.com/news-releases/7-eleven-incs-iconic-slurpee-drink-gets-a-fresh-new-look-as-part-of-anything-flows-campaign-301847646.html
Official Slurpee Merch – 7Collection
https://7collection.com/collections/slurpee
2:36 Cheez-It Stop - Featuring 'The World's First And Only Cheez-It Pump' That Literally Fills Your Car With Crackers
https://www.prnewswire.com/news-releases/introducing-the-cheez-it-stop--featuring-the-worlds-first-and-only-cheez-it-pump-that-literally-fills-your-car-with-crackers-301841579.html
The Station
https://thestationjoshuatree.com/
Cheez-It on IG
https://www.instagram.com/p/CtHHs3GMYCR/?hl=en
Shop Cheezit
https://shop.cheezit.com/shop/wear-it.html
5:02 Barilla Brings Ultimate Italian Vibes with "Summer of Pesto Collection"
https://www.prnewswire.com/news-releases/barilla-brings-ultimate-italian-vibes-with-summer-of-pesto-collection-301840521.html
Barilla on IG
https://www.instagram.com/p/CtZWcfDA3IL/
6:26 Taco Bell Designs New Uniforms in Partnership with Brooklyn Artist Ricardo Gonzalez
https://www.qsrmagazine.com/news/taco-bell-designs-new-uniforms-partnership-brooklyn-artist-ricardo-gonzalez
It’s A Living on IG
https://www.instagram.com/p/CtRwLTNLEqC/
---
---
Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
AudioPen (affiliate link) - https://bigpromo.link/audiopen
---
Links to this podcast
https://www.merchdrop.show/
Get merch ideas in your inbox:
http://merchdrop.show/newsletter
Big Promotions!
🕸 https://www.bigpromotions.net
📝 https://blog.bigpromotions.net
👀 http://fb.com/bigpromotions
🗣 https://twitter.com/bigpromotions
🌅 https://instagram.com/bigpromotions
🗄 https://www.linkedin.com/company/bigpromo
📽 https://bigpromo.live/youtube
c.2024 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75218 USA
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