
Why SaaS Founders Should Invest In SEO From Day One With Craig Hewitt, Founder of Castos.com (#3)
03/23/23 • 35 min
In this episode of The Beyond Traffic Podcast, I interviewed Craig Hewitt, Founder of Castos.com, and discussed How SaaS founders should approach SEO to get the maximum ROI for their investments.
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What we covered in this episode
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- Why SaaS startups should invest early in SEO.
- The Underrated SEO strategy that works for SaaS startups.
- How to use free tools to drive organic growth and signups.
- Is SEO a Wise Investment for all Startups?
- Fractional marketing for SaaS startups.
- And many more
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Useful Links
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Castos Website: https://castos.com/
Craig Hewitt on LinkedIn: https://www.linkedin.com/in/craig-hewitt-78386a66/
Craig Hewitt on Twitter: https://twitter.com/TheCraigHewitt
Veed.io SEO Strategy Case Study: https://yourcontentmart.co/veed-startup-seo-strategy/
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Stay Tuned
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► Website: https://yourcontentmart.co/
► LinkedIn: https://www.linkedin.com/company/beyond-traffic-podcast/
► YouTube: https://www.youtube.com/@yourcontentmart/
► Substack Newsletter: https://beyondtraffic.substack.com/podcast
*******************
Make sure to leave us a five-star review and subscribe to our YouTube channel
********************
This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups.
In this episode of The Beyond Traffic Podcast, I interviewed Craig Hewitt, Founder of Castos.com, and discussed How SaaS founders should approach SEO to get the maximum ROI for their investments.
************************
What we covered in this episode
************************
- Why SaaS startups should invest early in SEO.
- The Underrated SEO strategy that works for SaaS startups.
- How to use free tools to drive organic growth and signups.
- Is SEO a Wise Investment for all Startups?
- Fractional marketing for SaaS startups.
- And many more
************************
Useful Links
************************
Castos Website: https://castos.com/
Craig Hewitt on LinkedIn: https://www.linkedin.com/in/craig-hewitt-78386a66/
Craig Hewitt on Twitter: https://twitter.com/TheCraigHewitt
Veed.io SEO Strategy Case Study: https://yourcontentmart.co/veed-startup-seo-strategy/
************************
Stay Tuned
************************
► Website: https://yourcontentmart.co/
► LinkedIn: https://www.linkedin.com/company/beyond-traffic-podcast/
► YouTube: https://www.youtube.com/@yourcontentmart/
► Substack Newsletter: https://beyondtraffic.substack.com/podcast
*******************
Make sure to leave us a five-star review and subscribe to our YouTube channel
********************
This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups.
Previous Episode

How SaaS Startups Can Unlock Organic Traffic & Business Growth With Zero Volume Keywords | Mark Williams-Cook, Founder of AlsoAsked.com (#2)
In this episode of The Beyond Traffic Podcast, I interviewed Mark Williams-Cook, Founder of AlsoAsked.com, and discussed How SaaS Startups can leverage Zero Volume Keywords for Organic Traffic and Business Growth.
************************
What we covered in this episode
************************
- Why Zero Volume Keywords is now more important than ever
- How a local insurance company competed against national brands on search using Zero Volume Keywords
- How to identify zero volume keywords that drive business results
- The most impactful zero volume keyword types for SaaS startups
- How SaaS startups can drive revenue from their SEO efforts.
- And many more
************************ Useful Links: ************************
Also Asked Website: https://alsoasked.com/
Mark Williams Cook on LinkedIn: https://www.linkedin.com/in/markseo/
Mark Williams Cook on Twitter: https://twitter.com/thetafferboy
************************ Stay Tuned ************************
► Website: https://yourcontentmart.co/
► LinkedIn: https://www.linkedin.com/company/beyond-traffic-podcast/
► YouTube: https://www.youtube.com/@yourcontentmart/
► Substack Newsletter: https://beyondtraffic.substack.com/podcast
*******************
Make sure to leave us a five-star review and subscribe to our YouTube channel
********************
This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups.
Next Episode

How Userpilot Scaled Content Production To 100 Blog Posts Per Month Without Compromising Quality | Emilia Korczynska, Head of Marketing (#4)
In this episode of The Beyond Traffic Podcast, I interviewed Emilia Korczynska, Head of Marketing at Userpilot, and discussed How SaaS startups can realistically scale content production without compromising quality.
************************
What we covered in this episode
************************
- Why SEO could be a wise investment for your SaaS startup.
- How to scale content production without compromising quality.
- How to leverage programmatic SEO as a SaaS startup.
- Userpilot’s Product-led SEO Strategy
- How to build a SaaS startup’s content operations from scratch
- And many more
************************ Useful Links: ************************
► Userpilot's Website: https://userpilot.com/
► Emilia Korczynska on LinkedIn: https://www.linkedin.com/in/emiliakorczynska/
► Emilia’s book on Content Operations: https://www.amazon.com/Content-Operations-Build-Scale-Your-ebook/dp/B0B57TKCX6
************************ Stay Tuned ************************
► Website: https://yourcontentmart.co/
► LinkedIn: https://www.linkedin.com/company/beyond-traffic-podcast/
► YouTube: https://www.youtube.com/@yourcontentmart/
► Substack Newsletter: https://beyondtraffic.substack.com/podcast
*******************
Make sure to leave us a five-star review and subscribe to our YouTube channel
********************
This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups.
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