
The Secret Society of Success with Tim Schurrer
05/31/22 • 45 min
Tim Schurrer, the author of The Secret Society of Success, introduces a new way to define success that’s counter to what culture is selling.
In This Episode
- Storybrand - helping customers be the hero by helping their customers be the hero
- Giving up on the comparison game
- What is a spotlight mindset and how it can hurt you
- What happens when you give up the spotlight mindset?
- How to redefine success that does not require a spotlight
- The special role of Michael Collins?
- What would our lives look like if we gave up our focus on the results and put it instead on the process of building relationships?
- Why do you want the spotlight? What are you really looking for?
Tim Schurrer
Tim Schurrer knows what it takes to build a winning team. He spent almost a decade of his career-launching two brands— StoryBrand and Business Made Simple—as COO alongside
New York Times bestselling author Donald Miller.
In that time, Tim and the team accomplished the following:
– Grew the business from $250K to $16.5M in annual revenue.
– Generated more than 20 million podcast downloads.
– Launched multiple bestselling books and on-demand video courses.
– Produced dozens of events, from a 2,400-person conference to a 5,500-person livestream.
– And, most importantly, built a culture where people loved their work and would do whatever it took to help one another and their customers win.
Before his time at StoryBrand and Business Made Simple, Tim worked at TOMS as well as Apple Inc. He is the host of the Build a Winning Team podcast, where he offers listeners actionable advice as he interviews some of the top leaders in business.
Tim lives in Nashville, Tennessee, with his wife, Katie, and their two kids.
Go to BeyondTheRut.com/capsho for your free 14-day trial and see for yourself.
Click on BeyondTheRut.com/capsho to claim your free 14-day trial and see for yourself.
Click on BeyondTheRut.com/capsho to claim your free 14-day trial and see for yourself.
Support the showMusic
Hopeful Camping Folk | Camping by Alex-Productions | https://youtu.be/aUHdSwhiNVU
Music promoted by https://onsound.eu/
Go to BeyondTheRut.com/capsho for your free 14-day trial and see for yourself.
Click on BeyondTheRut.com/capsho to claim your free 14-day trial and see for yourself.
Tim Schurrer, the author of The Secret Society of Success, introduces a new way to define success that’s counter to what culture is selling.
In This Episode
- Storybrand - helping customers be the hero by helping their customers be the hero
- Giving up on the comparison game
- What is a spotlight mindset and how it can hurt you
- What happens when you give up the spotlight mindset?
- How to redefine success that does not require a spotlight
- The special role of Michael Collins?
- What would our lives look like if we gave up our focus on the results and put it instead on the process of building relationships?
- Why do you want the spotlight? What are you really looking for?
Tim Schurrer
Tim Schurrer knows what it takes to build a winning team. He spent almost a decade of his career-launching two brands— StoryBrand and Business Made Simple—as COO alongside
New York Times bestselling author Donald Miller.
In that time, Tim and the team accomplished the following:
– Grew the business from $250K to $16.5M in annual revenue.
– Generated more than 20 million podcast downloads.
– Launched multiple bestselling books and on-demand video courses.
– Produced dozens of events, from a 2,400-person conference to a 5,500-person livestream.
– And, most importantly, built a culture where people loved their work and would do whatever it took to help one another and their customers win.
Before his time at StoryBrand and Business Made Simple, Tim worked at TOMS as well as Apple Inc. He is the host of the Build a Winning Team podcast, where he offers listeners actionable advice as he interviews some of the top leaders in business.
Tim lives in Nashville, Tennessee, with his wife, Katie, and their two kids.
Go to BeyondTheRut.com/capsho for your free 14-day trial and see for yourself.
Click on BeyondTheRut.com/capsho to claim your free 14-day trial and see for yourself.
Click on BeyondTheRut.com/capsho to claim your free 14-day trial and see for yourself.
Support the showMusic
Hopeful Camping Folk | Camping by Alex-Productions | https://youtu.be/aUHdSwhiNVU
Music promoted by https://onsound.eu/
Go to BeyondTheRut.com/capsho for your free 14-day trial and see for yourself.
Click on BeyondTheRut.com/capsho to claim your free 14-day trial and see for yourself.
Previous Episode

Finding Joy in Life - Yvette Walker
Most of us are looking for happiness. What if we focused on finding joy in life instead?
Finding Joy in Life versus Happiness
Yvette firmly believes that joy is not a feeling but a state of mind, a way of living your life every day. Many of us may seek moments of happiness, feeling happy without a care in the world. Joy is getting into a state of contentment where you know you’re in your groove making an impact on life, that there are hardships we go through, and that we can turn those downturns in life into our moments of crucibles that create a stronger, flourishing version of ourselves.
Pursuits of happiness often deform into a life of experiences where we escape from reality to find a state of being “comfortably numb” to life. We want to be entertained with bigger and more amazing shows. It often reminds us of The Capitol from The Hunger Games where the citizens of Panem were so caught up in their own pleasures rather than meeting the needs of the greater society. The dystopian novel Brave New World also plays on this theme.
Joy is when you plug your purpose into your life. You put the oxygen mask on yourself first, breathe deeply, and then put your time and efforts into making the world a better place from a sense of hope that it can be a better place.
In This Episode
- Shoutout to Oklahoma, especially Norman, Oklahoma
- Why the podcast Positively Joy was created
- Facing the conflict of personal beliefs when you see the world through the lens of Jesus
- When you feel called to do a thing, go do that thing
- Learning that her faith as a Christian could combine with her career
- The toll of being married to someone who had unmanaged bipolar disorder
- Going through life “comfortably numb” as Pink Floyd would say
- Relationship priorities in marriage: God, then spouse, then the children (and why)
- The topics tackled by Positively Joy, and the power of connection
Go to BeyondTheRut.com/capsho for your free 14-day trial and see for yourself.
Click on BeyondTheRut.com/capsho to claim your free 14-day trial and see for yourself.
Click on BeyondTheRut.com/capsho to claim your free 14-day trial and see for yourself.
Support the showMusic
Hopeful Camping Folk | Camping by Alex-Productions | https://youtu.be/aUHdSwhiNVU
Music promoted by https://onsound.eu/
Go to BeyondTheRut.com/capsho for your free 14-day trial and see for yourself.
Click on BeyondTheRut.com/capsho to claim your free 14-day trial and see for yourself.
Next Episode

How to be a Father with EksAyn Anderson
EksAyn Anderson discusses insights on how to be a father who leaves an impact with this practical mindset on life.
Go to BeyondTheRut.com/capsho for your free 14-day trial and see for yourself.
Click on BeyondTheRut.com/capsho to claim your free 14-day trial and see for yourself.
Click on BeyondTheRut.com/capsho to claim your free 14-day trial and see for yourself.
Support the showMusic
Hopeful Camping Folk | Camping by Alex-Productions | https://youtu.be/aUHdSwhiNVU
Music promoted by https://onsound.eu/
Go to BeyondTheRut.com/capsho for your free 14-day trial and see for yourself.
Click on BeyondTheRut.com/capsho to claim your free 14-day trial and see for yourself.
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