Who Is Your Avatar?
03/29/22 • 15 min
Who Is Your Avatar? Who is that ideal client? In this episode, I unpack what you need to do to define your avatar and why you need one if you want to have a large cleaning business.
You need to figure out who you're going to target. Take out a sheet of paper. On one side, write out every single service you are currently offering or want to offer. Are they in alignment? Are they generating revenue? Or are you carrying dead weight because you're spending time marketing a service that nobody is buying?
Then on the other side of the paper, write out every niche you'd like to target. Make a list of churches, schools, office buildings, etc. Here's the hard part: pick only one to start. Why? It helps eliminate distractions. Instead of being pulled in with all of the client possibilities out there, you are now focused on one. Dive in deep to that one. Be known as the expert within that niche, like a "school cleaning expert" or a "bank cleaning expert". Change up your website copy and blog.
Now dive deep into that niche. Go to Google and google, "schools near me" or "dentists near me" or whatever niche you want to target. Open up Excel or Google Sheets and put headings on the top, like Company name, Company address, Company URL, and so forth. As you find leads, fill them in and grow. With a simple Google search, you have all the information you need to call and mail them. Use sites like Hunter dot io or Seamless dot ai to find emails. You can now email your list.
Dive deeper into that avatar. Where do they hang out? Figure out what associations they belong to or networking groups they attend. Find individuals who can connect you to. Always ask for referrals.
Now, all you have to do is to prospect to them. Grow a large business!
Resources Mentioned:
https://americassbdc.org
https://hunter.io
https://www.linkedin.com
https://www.seamless.ai
Fanatical Prospecting - book
If you felt this show is worth 5-starts, I would truly appreciate a rating and review through whatever platform you happen to be listening on.
This podcast is brought to you by My Clean Pivot, LLC. Face it, we all need help growing our businesses. Check out My Clean Pivot if you're looking to grow your business to that next level. www.mycleanpivot.com.
Who Is Your Avatar? Who is that ideal client? In this episode, I unpack what you need to do to define your avatar and why you need one if you want to have a large cleaning business.
You need to figure out who you're going to target. Take out a sheet of paper. On one side, write out every single service you are currently offering or want to offer. Are they in alignment? Are they generating revenue? Or are you carrying dead weight because you're spending time marketing a service that nobody is buying?
Then on the other side of the paper, write out every niche you'd like to target. Make a list of churches, schools, office buildings, etc. Here's the hard part: pick only one to start. Why? It helps eliminate distractions. Instead of being pulled in with all of the client possibilities out there, you are now focused on one. Dive in deep to that one. Be known as the expert within that niche, like a "school cleaning expert" or a "bank cleaning expert". Change up your website copy and blog.
Now dive deep into that niche. Go to Google and google, "schools near me" or "dentists near me" or whatever niche you want to target. Open up Excel or Google Sheets and put headings on the top, like Company name, Company address, Company URL, and so forth. As you find leads, fill them in and grow. With a simple Google search, you have all the information you need to call and mail them. Use sites like Hunter dot io or Seamless dot ai to find emails. You can now email your list.
Dive deeper into that avatar. Where do they hang out? Figure out what associations they belong to or networking groups they attend. Find individuals who can connect you to. Always ask for referrals.
Now, all you have to do is to prospect to them. Grow a large business!
Resources Mentioned:
https://americassbdc.org
https://hunter.io
https://www.linkedin.com
https://www.seamless.ai
Fanatical Prospecting - book
If you felt this show is worth 5-starts, I would truly appreciate a rating and review through whatever platform you happen to be listening on.
This podcast is brought to you by My Clean Pivot, LLC. Face it, we all need help growing our businesses. Check out My Clean Pivot if you're looking to grow your business to that next level. www.mycleanpivot.com.
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Welcome to Beyond The Mop - Trailer
Beyond The Mop is for the cleaning business owner who wants that edge. This is an 8-episode series on all the things you need to know on how to take your cleaning business to that next level and is delivered in bite-sized chunks you can listen to in your car or while cleaning.
Next Episode
How Shaking a Stranger's Hand Can Make You Millions In Your Cleaning Business
In this episode, we talk about ways you can grow your business through networking and referrals. Your network is your net worth.
Referrals...build a list of people you know. These include friends, family, acquaintances, and strangers. As you add to that list, figure out who on that list is a decision-maker for a property that you'd like to clean. You can also use that list to ask for referrals to grow your business. Referrals brought in millions in extra revenue for Universal just by asking. Most of the time we're offered a referral without any sort of compensation. But sometimes we'll offer a percentage of any new contract in exchange for a bonus referral. It's a great way to grow your janitorial business.
Networking...this form of marketing has brought in more revenue than all of our other sources. We'll join networking groups, chamber of commerces, associations, and others to get around decision-makers and to grow our business. We never go in trying to sell our business. Instead, we go with the expectation of making friends. Friendship first and business later. It's those long-lasting relationships that led to growth within our company.
Resource mentioned:
https://academy.hubspot.com
This episode has been brought to you by Universal Janitorial Services. If you ever need cleaning in the DC area, we're here to help you. www.ujsinc.com
Beyond the Mop - Who Is Your Avatar?
Transcript
Who is your avatar? Who is that ideal client, you would love to have? A I'm Mark Lineberry with the on the mop and today I'm going to talk about building the avatar. What's about why you need one and how it can help your business grow. But first, each episode, I want to include a pro tip something well, resource or full cup, something that helps your business grow to that next level. And I'm going to talk about this Do you sometimes feel stuck with
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