75. Maximize Your Podcast Reach with Lauren Litt (AudioGrams SUCK and Social Media Marketing)
05/04/23 • 20 min
Attention podcasters who want to repurpose your content! Have you heard the following myths about repurposing your podcast content for YouTube, social media, and other SEO platforms? Myth #1: It's too time-consuming. Myth #2: It's not worth the effort. Myth #3: It will negatively impact your podcast's growth. Well, it's time to put these myths to rest. Lauren Litt is here to share the truth and show you how repurposing your podcast content can actually help you reach new audiences and grow your brand.
Ready to learn more?
Attention podcasters who want to repurpose your content! Have you heard the following myths about repurposing your podcast content for YouTube, social media, and other SEO platforms?
Myth #1: It's too time-consuming.
Myth #2: It's not worth the effort.
Myth #3: It will negatively impact your podcast's growth. Well, it's time to put these myths to rest.
Lauren Litt is here to share the truth and show you how repurposing your podcast content can actually help you reach new audiences and grow your brand. Ready to learn more?
If you're feeling frustrated by the lack of interaction and comments on your repurposed podcast content on social media, then you are not alone!
Repurposing Podcast Content for Visual Platforms The process of repurposing podcast content for visual platforms is an essential strategy for podcasters who want to extend the reach of their content and build brand awareness. It allows them to create visually engaging content that can be shared across various platforms such as Instagram, Facebook, and Pinterest. This visual content is more likely to capture the attention of users scrolling through their feeds, thus increasing the chances of gaining new listeners.
Claiming the YouTube Podcast Channel Claiming a YouTube channel for a podcast is a valuable opportunity to build an online presence and attract a larger audience. Hosting podcast content on YouTube allows podcasters to capitalize on the platform's vast user base, while also helping to reach a different segment of the audience who may be more inclined to consume content through video. Furthermore, by creating a dedicated YouTube channel for their podcast, podcasters have the chance to interact and engage with their community, increasing overall audience loyalty and retention. Lauren Litt recognizes the importance of having a presence on YouTube and encourages podcasters to establish their podcast channel.
Audiograms and Social Media
Audiograms, or waveform-based graphics showcasing snippets from podcast episodes, were once a popular way for podcasters to promote their content on social media. However, as social media platforms evolve and the attention span of users decreases, audiograms may no longer be as effective at capturing the attention of potential listeners. Podcasters should instead focus on creating innovative and visually engaging content that can stand out in users' feeds and encourage interaction and sharing.
Connect with LAUREN: https://lilshamelessplug.com/
Facebook: www.facebook.com/LilShamelessPlug I
nstagram: Lauren Litt Social Media Coach (@lauren.litt)
LinkedIn: https://www.linkedin.com/in/lauren-litt
Attention podcasters who want to repurpose your content! Have you heard the following myths about repurposing your podcast content for YouTube, social media, and other SEO platforms? Myth #1: It's too time-consuming. Myth #2: It's not worth the effort. Myth #3: It will negatively impact your podcast's growth. Well, it's time to put these myths to rest. Lauren Litt is here to share the truth and show you how repurposing your podcast content can actually help you reach new audiences and grow your brand.
Ready to learn more?
Attention podcasters who want to repurpose your content! Have you heard the following myths about repurposing your podcast content for YouTube, social media, and other SEO platforms?
Myth #1: It's too time-consuming.
Myth #2: It's not worth the effort.
Myth #3: It will negatively impact your podcast's growth. Well, it's time to put these myths to rest.
Lauren Litt is here to share the truth and show you how repurposing your podcast content can actually help you reach new audiences and grow your brand. Ready to learn more?
If you're feeling frustrated by the lack of interaction and comments on your repurposed podcast content on social media, then you are not alone!
Repurposing Podcast Content for Visual Platforms The process of repurposing podcast content for visual platforms is an essential strategy for podcasters who want to extend the reach of their content and build brand awareness. It allows them to create visually engaging content that can be shared across various platforms such as Instagram, Facebook, and Pinterest. This visual content is more likely to capture the attention of users scrolling through their feeds, thus increasing the chances of gaining new listeners.
Claiming the YouTube Podcast Channel Claiming a YouTube channel for a podcast is a valuable opportunity to build an online presence and attract a larger audience. Hosting podcast content on YouTube allows podcasters to capitalize on the platform's vast user base, while also helping to reach a different segment of the audience who may be more inclined to consume content through video. Furthermore, by creating a dedicated YouTube channel for their podcast, podcasters have the chance to interact and engage with their community, increasing overall audience loyalty and retention. Lauren Litt recognizes the importance of having a presence on YouTube and encourages podcasters to establish their podcast channel.
Audiograms and Social Media
Audiograms, or waveform-based graphics showcasing snippets from podcast episodes, were once a popular way for podcasters to promote their content on social media. However, as social media platforms evolve and the attention span of users decreases, audiograms may no longer be as effective at capturing the attention of potential listeners. Podcasters should instead focus on creating innovative and visually engaging content that can stand out in users' feeds and encourage interaction and sharing.
Connect with LAUREN: https://lilshamelessplug.com/
Facebook: www.facebook.com/LilShamelessPlug I
nstagram: Lauren Litt Social Media Coach (@lauren.litt)
LinkedIn: https://www.linkedin.com/in/lauren-litt
Previous Episode
74. The Real Impact of Ratings & Reviews on Podcasts: Debunking the Myths (special clip from Alex from PodPros.com)
Need help creating a better CTA for your Podcast: Book a FREE 30-Minute PODCAST CPR AUDIT: http://podcastcpr.com/
The Truth About Ratings and Reviews
In the world of podcasting, many people believe that receiving positive ratings and reviews will boost their overall discoverability and help their podcasts succeed. While it might be reassuring for a podcaster to receive positive feedback, the truth is that ratings and reviews may not necessarily bring a significant increase in listener engagement. Instead, podcasters should focus more on creating valuable content and building relationships with their audience.
I had to have Alex, from PodPro's pipe in on this RANT. He pointed out that while ratings and reviews might feel good for podcasters on an emotional level, research from Apple shows they don't actually contribute to a podcast's ranking. For podcasters seeking true growth, it's crucial to recognize the difference between a feel-good metric and a genuine means of driving listener engagement. So don't just take my word for it!
Don't Make Ratings and Reviews Your CTA
While making ratings and reviews of your call-to-action (CTA) might seem like a good idea, doing so may not be the best way to attract more passionate listeners or drive user engagement. Instead, try encouraging listeners to share episodes with their friends, subscribe to a newsletter, or engage with a community. These tactics can be much more effective in converting casual listeners into dedicated fans.
During the podcast, even Alex agreed that making ratings and reviews the only CTA may not be the most effective strategy for audience growth. They recommend exploring other means of engagement and focusing on building a community that can eventually lead to attracting more committed listeners.
Connect with me:
Join the Community HERE
Mentioned in the episode:
Special Clip from Alex of PodPro's: https://podpros.com/
PodLottery: https://podlottery.com
Dave Jackson's Episode 70: https://www.jenndragonette.com/blog/Dave1
Travis's Episode:https://www.jenndragonette.com/blog/boost-your-podcast-s-exposure-10-rebranding-steps-to-follow
Next Episode
76. Boost Your SEO: Ditching Linktree for Personal Website Links
As podcasters, we all want our shows to reach as many people as possible. I want to share my message with the world and build a fan base that can't wait to tune in each week. But getting our podcasts to stand out in the crowded digital space can be challenging
I'm discussing strategies for boosting your search engine optimization (SEO) and driving traffic to your podcast website. They explain how using third-party platforms like Linktree and Milkshake may actually be detrimental to your SEO and searchability on Google. The first click on these platforms gives the boosted website a boost, which it may not deserve, according to Google's algorithms. Effective SEO requires directing traffic to your website.
If users are directed elsewhere, Google won't recognize your website as a source of traffic. This can negatively impact your SEO rankings.I suggest building your own Linktree or Milkshake on your website. This allows for more time spent on your website and people to click around and get to know you. It also provides more tracking options, allowing for retargeting and ad targeting.
In addition to discussing website traffic and SEO, I'll be providing tips for optimizing your podcast for SEO. I recommend having your podcast on a personal website as it provides another way for people to find the podcast without actively searching for it.
Connect with me:
Join the Community HERE
WANT A FREE 30-MINUTE PODCAST AUDIT? Where I look at your show and we create a plan to grow or make money with it. I promise you will walk away with a plan for your show. No bait and switch sales call here: Grab one at: http://podcastcpr.com/
Reference:
EP with Faith: Unlock Success with Website & Podcast SEO: Key Elements to Follow
https://www.jenndragonette.com/blog/PodcastSEOwithFaith
TIME STAMPS:
[00:00:00] "Maximize Your SEO: Ditch Link Trees Now"
[00:01:32] "Maximize Your Hard Work: Navigating Linking Software"
[00:02:24] "Build Your Own Linktree to Boost SEO"
[00:04:04] "Maximizing Website Traction: Understanding SEO and Click Funnels"
[00:05:15] "Boost Your Website's Popularity with More Clicks"
[00:05:30] "Niche Strategy: Stand Out from Sponsored Posts"
[00:05:49] "My realization: Kajabi is my creative haven."
[00:06:00] "Consolidate Your Podcast Links for More Traffic"
[00:07:37] "Discover more with Faith Hannon's episode"
[00:07:47] "Maximizing Your Podcast's Reach Through SEO"
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