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Beyond Marketing - The Podcast. - S3 Ep. 02 | Connecting with India: Influencer marketing across the globe.

S3 Ep. 02 | Connecting with India: Influencer marketing across the globe.

03/21/23 • 42 min

Beyond Marketing - The Podcast.

Come with us on a global journey as we zoom into the creator economy in India, the most populated country with the second biggest online market in the world, through the expert eyes of a rising Gen Z influencer: Anahita Karanjiia.

Anahita joins our hosts directly from Mumbai for an enlightening conversation, revealing the ins and outs of an inspiring collaborative culture and a globally connected influencer marketing landscape. And Bollywood, of course, couldn’t NOT be mentioned!

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Come with us on a global journey as we zoom into the creator economy in India, the most populated country with the second biggest online market in the world, through the expert eyes of a rising Gen Z influencer: Anahita Karanjiia.

Anahita joins our hosts directly from Mumbai for an enlightening conversation, revealing the ins and outs of an inspiring collaborative culture and a globally connected influencer marketing landscape. And Bollywood, of course, couldn’t NOT be mentioned!

Previous Episode

undefined - S3 Ep.01 | Thirty years in fifty minutes: Key trends to watch according to a futurist

S3 Ep.01 | Thirty years in fifty minutes: Key trends to watch according to a futurist

We build our future in the present. And researchers are already looking as far as 2050 to identify the trends that will dictate life, culture and everything in between – so you’d better start listening! Kicking off Season 3, our hosts welcome to the studio Trend Forecaster, Futurist and Content Director at Stylus, Katie Baron. Together, they analyse and explore such groundbreaking trends as adaptive entertainment, sensorial experiences and what the industry’s calling ‘the metaphysical flex’. This episode will make you want to sit back with a cup of tea and a notepad.

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S3 Ep. 03 | What do elephants have to do with storytelling?

Storytelling, when guided by inner purpose, has limitless potential. From our studio in London, content creator, model, documentarian and environmental voice, Gwilym Pugh, sat down with our hosts to share his transformation; from shy person to social media phenomenon, from dangerous unhealthy habits to physical strength, and from someone who felt disconnected from nature to WWF ambassador.

Also on the table: the evolution of social media, responsible content creation and what Gwilym considers a magical experience. And elephants. This episode is light-hearted, eye-opening and not to be missed!

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