S2 Ep.12 | Breaking stereotypes in a male-dominated industry

01/04/23 • 35 min

The Creator Economy is rapidly changing the status quo, bringing powerful female voices to even the most male-dominated industries. In this inspiring episode, Maira Genovese, Founder and President of MG Empower, and Edward Gough, Senior Account Manager, have an honest, in-depth conversation with Tisha Alyn, professional golfer, creator and activist voice for women and the LBGTQ+ community, in conservative and male-dominant industries. Join us to see the influencer marketing landscape from a new perspective, as we talk about responsible content and creative freedom through the lens of this empowering athlete's personal journey.

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S2 Ep.11 | Onboarding non-gaming audiences into immersive experiences.

One of the hottest trend topics in the Marketing industry stands around “How to successfully place brand activations on new digital spaces, such as the Metaverse”? While the answer to this question is still at quite an early stage, there are important insights to consider. In this episode, the Director of Innovation & Creative Partnerships of Yahoo Creative Studios, Sam Field, joins Maira Genovese, Founder and President of MG Empower, and Ross McAlpine, Senior Design Manager on a practical conversation exploring some of these relevant insights, from a perspective of actual cases and campaigns, including the Metaverse Fashion Week.

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S2 Ep.13 | How are women's empowerment and leadership transforming the business landscape?

Join us for the final episode of season 2 of the #InfluencerMarketingUncovered Podcast, where we sit down with three trailblazing women in the Creator Economy: celebrity makeup artist and entrepreneur Holly Connolly, MG Empower Founder and President Maira Genovese, and MG Talent Talent Manager Carmela Contarino. These inspiring women share their personal stories and insights on elevating women's voices and creating a more empowering and inclusive business landscape. This is a can't-miss conversation full of inspiration, education, and fun – enjoy!