S2 Ep.11 | Onboarding non-gaming audiences into immersive experiences.

11/29/22 • 42 min

One of the hottest trend topics in the Marketing industry stands around “How to successfully place brand activations on new digital spaces, such as the Metaverse”? While the answer to this question is still at quite an early stage, there are important insights to consider. In this episode, the Director of Innovation & Creative Partnerships of Yahoo Creative Studios, Sam Field, joins Maira Genovese, Founder and President of MG Empower, and Ross McAlpine, Senior Design Manager on a practical conversation exploring some of these relevant insights, from a perspective of actual cases and campaigns, including the Metaverse Fashion Week.

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S2 Ep.10 | Does your brand need a community?

Fostering community has become a top priority for consumer brands, but is it ultimately necessary? In this episode, Maira Genovese, Founder and President of MG Empower, and Raphaël Bouquillon, USA Managing Director, welcome Manouska Jeantus - Community Lead at Miro, former Community Engagement Leader at Glossier. The three engage in a conversation, tapping into the real meaning of community, and how in practice customer experience is at the core of delighting the consumer to turn them into brand advocates. Furthermore, they dive into unexpected new ways of co-creation and collaboration with brand consumers and community, on and offline.

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S2 Ep.12 | Breaking stereotypes in a male-dominated industry

The Creator Economy is rapidly changing the status quo, bringing powerful female voices to even the most male-dominated industries. In this inspiring episode, Maira Genovese, Founder and President of MG Empower, and Edward Gough, Senior Account Manager, have an honest, in-depth conversation with Tisha Alyn, professional golfer, creator and activist voice for women and the LBGTQ+ community, in conservative and male-dominant industries. Join us to see the influencer marketing landscape from a new perspective, as we talk about responsible content and creative freedom through the lens of this empowering athlete's personal journey.