#161 Emily D. Baker on Uniting Law Nerds with Pop Culture Legal Commentary & Choosing the Life You Want

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07/27/21 • 99 min

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I love following pop culture, and one of my favorite commentators is someone who is making the law accessible and relatable through the lens of celebrity and influencer legal issues. Emily D. Baker’s content is the first legal content that I've truly been able to not only stomach, but actually enjoy since the time I became a lawyer, and I LOVED interviewing her for this week’s episode of Beyond Influential. If you like my content and personality, I know you’re going to like this episode.

Emily D. Baker is the host of the top-20 news commentary podcast, The Emily Show. Emily's YouTube channel has over 140,000 subscribers now and over 10 million views. Emily has created a niche for herself where she gets to truly be herself and make money talking about the topics she enjoys, and she's created a unique and passionate community who calls themselves the law nerds.

She has over 15 years of legal experience, including over 10 years as a deputy district attorney, which is huge. And I had to have Emily on the show because I honestly just want her to be my friend. We are both two lawyers who are very into pop culture, and this episode is NOT boring legal sh*t—we’re talking about real life—business, boundaries, social media, and more.

On Ep. 161, we cover:

How Emily is making the law accessible and relatable through pop culture
Emily’s journey to law and her experience in the DAs office: From white collar crime and perjury cases to murders, gangs, and drug charges;
Burnout & boundaries: What led her to the online space & YouTube
Britney Spears & Erika Jayne: Keeping up with current cases in the public eye
How she’s built a rabid community of “law nerds” that moderates itself
How she’s monetized a business model the way she wants, working with ADHD, and more!

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

Want to listen to Beyond Influential ad-free and get other exclusive perks? Check out Beyond Influential Backstage! OTHER HELPFUL LINKS: Check out my Free masterclass on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass/ Watch Emily's TedX Talk on 3 words that will change your life: https://www.youtube.com/watch?v=HBXkN9sQELk WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST? Join Beyond Influential Backstage and get access to ad-free episodes and other exclusive perks! https://www.brittanykrystle.com/backstage Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/ To connect with Emily: Website: https://emilydbaker.com/ The Emily Show: https://emilydbaker.com/podcast/ YouTube: https://www.youtube.com/c/theemilydbaker Instagram: https://instagram.com/TheEmilyDBaker Twitter: https://twitter.com/TheEmilyDBaker LinkedIn: https://www.linkedin.com/in/theemilydbaker/ To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter: https://www.twitter.com/brittanykrystle/ LinkedIn: https://www.linkedin.com/in/brittanykrystle/ Facebook: https://www.facebook.com/brittanykrystlexoxo/ Pinterest: https://www.pinterest.com/brittanykrystle/ YouTube:

On Ep. 161, we cover:

How Emily is making the law accessible and relatable through pop culture
Emily’s journey to law and her experience in the DAs office: From white collar crime and perjury cases to murders, gangs, and drug charges;
Burnout & boundaries: What led her to the online space & YouTube
Britney Spears & Erika Jayne: Keeping up with current cases in the public eye
How she’s built a rabid community of “law nerds” that moderates itself
How she’s monetized a business model the way she wants, working with ADHD, and more!

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

Previous Episode

#160 Julia Lynch on Getting Smarter with Your Side Hustle & Monetizing Part-Time Content Creation

If you’ve ever wondered if it’s possible to monetize your content with a smaller audience while still working full-time, you’ll want to listen to this week’s Beyond Influential.

Julia Lynch (aka @smarterinasec) is a content creator and lifelong nerd who has always been passionate about learning something new every day. In early 2020, she began sharing content on Instagram & TikTok about her favorite daily reads & podcast picks, as well as tips to succeed at work inspired by her time in business school and her day job as a strategy consultant. Since then, she has built an engaged following using her two platforms and has been side hustling as a social media consultant and a micro influencer for a variety of brands.

I particularly thought it was important to do this interview because it’s very common for people to think everyone online is making their living by creating social content, when that’s not the case at all. This episode is a look behind the scenes of an up-and-coming influencer who is still in the process of transitioning away from her 9 to 5 but is already working with brands and making a name for herself.

On Ep. 160, we cover:

How content creation has become Julia’s side hustle and the gateway to other opportunities while still working in a “traditional” business role
How business school has helped her as a content creator
Why she created Smarter in a Sec and the gap in the market she wanted to fill
Content creation: How Julia plans her content, her posting frequency on different platforms, and how she balances it with a full-time job
The difference between her audience on Instagram vs. TikTok
Brand deal & monetization transparency: how much she makes from brand deals & her biggest brand deal to date
How she’s been finding success with a small audience as a micro influencer, how she strategically builds her network, and more!

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe

Want to listen to Beyond Influential ad-free and get other exclusive perks? Check out Beyond Influential Backstage! Recommended Follows Hitha Palepu: https://www.instagram.com/hithapalepu/ f**k you pay me:https://www.instagram.com/fypm.vip/ Leah Wiseman Fink: https://www.instagram.com/leahwisemanfink/ Her First 100k:https://www.instagram.com/herfirst100k/ Patrice Poltzer: https://www.instagram.com/patricepoltzer/ Planet Money Podcast: https://www.npr.org/podcasts/510289/planet-money OTHER HELPFUL LINKS: Listen to Beyond Influential Ep. 110 Hitha Palepu on Why You Should Be Betting on Female Founders: https://www.brittanykrystle.com/hitha-palepu-on-why-you-should-be-betting-on-female-founders/ Check out my Free masterclass on 3 Secrets to Building a Profitable Personal Brand! https://www.brittanykrystle.com/masterclass/ WANT MORE THAN ONE WAY TO SUPPORT THE PODCAST? Join Beyond Influential Backstage and get access to ad-free episodes and other exclusive perks! https://www.brittanykrystle.com/backstage Leaving a review on Apple Podcasts goes a long way: https://apple.co/3rSk09A Take a screenshot while listening to the episode and share it in your Instagram Stories—and make sure to tag me @brittanykrystle! https://www.instagram.com/brittanykrystle/ To connect with Julia: Instagram: https://www.instagram.com/smarterinasec/ TikTok: https://www.tiktok.com/@smarterinasec To connect with me, Brittany Krystle: Website: https://www.brittanykrystle.com/ Instagram: https://www.instagram.com/brittanykrystle/ Twitter:

Next Episode

#162 Kaya Yurieff on Keeping Up with the Creator Economy: The Hottest Trends in 2021

If you have a hard time keeping up with all new tech platforms and constant changes in the creator economy, or you’re not sure what the creator economy even is, you’re not alone. This week’s Beyond Influential guest is here to make it easier for you and get you up to speed. Kaya Yurieff is the writer of the creator economy newsletter at The Information, an independent subscription-based media outlet that has gained the attention of tech executives and founders. Previously, she covered technology and social media platforms at CNN, covering diverse creator stories from YouTuber burnout to how parents are navigating their teens’ sudden TikTok fame to now truly digging into the business of the creator economy. It’s now being recognized that content creators have extraordinary power and influence over culture and business, and Kaya covers the platforms, the people, and the deals that are newsworthy so you can stay up-to-date. On Ep. 162, we cover:

How Kaya got started in journalism: From traditional media at CNN to a subscription-based model at The Information
The creator economy: What it is and why it matters to you
Her writing process: From idea to execution (including timelines, organization, fact-checking, editing, and more)
The difference between opinion and editorial journalism
The sudden rush of interest from investors into creator economy startups & the hottest platforms receiving attention right now
The number one way creators are monetizing and how platforms are evolving (and competing!) to accommodate it, and more!

Want to get early access, ad-free Beyond Influential episodes, full transcripts, and other exclusive perks? Check out Beyond Influential Backstage! https://www.brittanykrystle.com/backstage

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe