Beyond Influential

“If someone says they can’t go through the door, or the back door, or the side door, I’m coming down through the fucking chimney. You've got to figure out a different way to get what you want, it’s not always going to be the same way as everyone else.” - Lauryn Evarts Bosstick I’m particularly excited for this episode because it’s an interview with someone who is brought up on this show A LOT as an example of a personal brand (and overall brand) who is doing it right and killing it in their space. I've mentioned her, guests have mentioned her... My guest this week is Lauryn Evarts Bosstick, the creator of The Skinny Confidential, which is it’s own media empire, including a blog, a book, an incredibly successful podcast and she’s not stopping there. Lauryn’s collaborated with a who's who of brands from Nordstrom to Victorias Secret TopShop, Free People, SHAPE, Reebok, Nasty Gal, Elizabeth Arden, Skinnygirl, Benefit Cosmetics, Roberto Cavalli, Urban Decay, Urban Outfitters, and more! On last week’s episode, I interviewed Lauryn’s husband the CEO of Dear Media and also one half of The Skinny Confidential podcast, Michael Bosstick. If you have any interest in the business of podcasting, monetization, the future of audio, influencers, you’ll want to check out that episode. And Michael and Lauryn do a lot together - business wise, brand wise, and obviously they are married, but it was never a question to me that I really wanted to interview them separately because they are worth knowing separately. They both provide so much value and experience in so many areas that are relevant to this audience that it wouldn’t have done it justice to make it one show. They really are such a power couple and I’m honored to know them (they really are class acts on top of it!). Before we get into the show, I want to give even more context on why Lauryn’s brand is one to watch. I started following her journey in 2016 after I met her and Michael when they came in for a filming of The #Askgaryvee Show. How hard she worked was obvious then and the growth and the evolution of her brand in the last three years is completely a result of her hustle. Lauryn's brand is a true case study of building brand the right way. This is a woman who lives and breathes her brand and Her execution is frankly flawless. I’ve dealt with a countless number of personal brands at this point and here’s a difference I want to note for people. There are plenty of people out there who are very calculated about their brands, Lauryn is intentional. And that’s a huge difference. She IS the skinny confidential. Some people know their audience down to the last detail, but don’t fully know how to execute on that, but Lauryn is great at delivering exactly what they want and building a true community. Again, people throw around the words community - her Skinny Confidential private Facebook group, which you should definitely check out if you’re a woman because it’s only for women, IS active. I can personally say I’ve met some great women from that group. You can check out any photos, videos or posts from live events she does - she gets a huge turnout. Even just check her comments on Instagram. She gets engagement. All while also being a master at monetizing in a way that feels organic. She’s one of the few influencers in the space who has gotten me to convert based on her recommendations. I’ve been watching her adapt and grow as a business woman and I’m so excited to see what she’s building next. We literally ran out of time, but I could honestly have talked to her about just her brand for hours. I can’t say enough good things about the value she dropped in this interview. She’s told her story a million times so I didn’t want to waste time there, you can head to theskinnyconfidential.com/about if you want some more background context, but we cover all parts of her business from her content process, to her different income streams to how she’s strategically evolving her brand. Let’s just get into it, please enjoy my conversation with Laura Evarts Bosstick.

To connect with Lauryn:

Instagram

The Skinny Confidential

TSC Podcast

My episode on TSCPodcast

To connect with me:

Free Brand Audit

Free LinkedIn Training

Inst...

Let’s face it, there’s a ton of bad business advice out there. Some of it comes from people who mean well and a lot of it comes unsolicited... from your relatives, your friends, Instagram...

This week’s episode is a candid conversation with online launch queen, business mentor, host of the Rulebreaker Dreammaker Podcast, and my bff Danielle Prahl (Scroll down for previous episodes with Danielle!). There is a ton of advice out there on business and entrepreneurship so we thought it would be fun to talk about entrepreneurship cliches, myth busting, and the worst business advice we’ve received. It's not always easy to know who to take advice from and Danielle is someone I meet and mastermind with weekly to talk about our businesses.

On this episode, we discuss:

• the good and bad advice that’s out there
• Who you should actually be taking advice from and how to vet it
• Pricing your services, marketing search & when to work for free
• Investing in yourself
• Does growth actually need to be uncomfortable?
• Is the customer always right?
• When should make the leap from side hustle to full time and more!

For more from Brittany & Danielle:

Our Inner Circle!

What's Stopping You FREEBIE!

Episodes of Beyond Influential with Danielle:

If you missed Round 1 (Ep. 28) with Danielle, you can listen here!!

If you missed Round 2 (Ep. 46) with Danielle, you can listen here!!

If you missed Danielle interviewing me, (Ep. 50), you can listen here!!

To connect with Danielle:

Website

My ep. on Rule Breaker Dream Maker

Rule Breaker Dream Maker Podcast

Instagram

Danielle's Book

To connect with me, Brittany Krystle:

Instagram

Twitter

LinkedIn

Website

Facebook

#beyondinfluentialpodcast

On this episode, life coach and author Bri Seeley (@briseeley) sits down with Brittany to discuss her transition from fashion designer to life coach, what to do if you don't know what you want, what to do if you know what you want but don't know how to get there, the right questions to ask if you are looking for a life coach, and so much more.

To learn more about Bri, click HERE

To connect with Brittany: Instagram, Twitter, LinkedIn, Website

#beyondinfluential

Sunny Lenarduzzi is a former broadcast journalist turned YouTube and online video for business expert. From developing a YouTube series for Hootsuite that increased subscriptions by 75% to hitting 1 billion impressions in 1 day on a live-streaming campaign with Applebees, Sunny knows how to create content that works for your business.

Sunny’s YouTube channel has amassed an audience of over 160,000+ and growing. But more impressive than her subscriber numbers are the number of businesses and entrepreneurs she is helping with her courses - like her signature training program YouTube for Bosses.

I really resonated with her methodical research based approach to YouTube because it’s very similar to how I approach personal branding. It’s a science and an art, but for both of us content creation is a method to help others grow their businesses, which is very different from the “content creator” first standpoint that is usually discussed.

Forbes named her one of the 20 must watch channels that will change your business, Entrepreneur named her as one of the top 10 channels every entrepreneur should follow and she’s spoken internationally from NATO’s Headquarters in Brussels to Social Media Marketing World in San Diego. She has also recently started producing a podcast called The Sunny Show!

On this episode we talk:

• Sunny's transition from broadcast journalist to online video for biz expert (& she tells us what's next!)
• How to grow your business using YouTube
  • Content Strategy
  • Distribution
  • Optimization
• Sunny's VIRAL process
• Her online "competition" (& more!)

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Show Notes & Timestamps

[00:01:33] My Intro - Who is Sunny?

[00:03:00] So for people who don't know you, can you give a little bit about your background before you got into this current business?

[00:07:55] What Sunny learned from her journalism background & some bad habits people get from "hosting"

[00:11:52] So, when you were just done after the Olympics, had you been posting content online? Where were you in the online space at that time?

[00:13:55] How traditional media views "personal brand" building

[00:14:52] So the online magazine what kind of magazine was it, and did you have money saved? How did you actually turn this into a business?

[00:17:11] When Sunny transitioned from online magazine to consultancy

[00:20:04] Consulting: How do you figure out what to charge, and then when do you realize you need help?

[00:24:09] Finding Sunny's 1st employee

[00:25:38] Consulting business vs. Current business

[00:27:41] Talking Sunny's courses: When did you actually develop these courses? How have those evolved from the time that you started to what they look like now?

[00:29:27] What are the biggest hesitations and fears that you see when it comes to video?

[00:31:20] So getting into the tactics a little bit, when people are getting started trying to figure out what they should be talking about, where do you direct them?

[00:33:12] Now that you mentioned the vlog thing, are you a fan of people starting vlogs, or if they are going to start a vlog, only after they've built up an audience?

[00:36:49] SEO talk

[00:38:31] Sunny's Content strategy. Are you batching, and then how are you thinking about distribution, and which metrics are you looking at, and what's that cycle look like?

[00:38:52] Sunny's Audience: who was your audience then who is it now, do you have a specific person in mind when you think of this?

[00:42:22] Sunny's distribution process: So what does your distribution process look like, and should it always include paid advertising?

[00:43:30] Optimization process: How long should this optimization process take? What's somebody who buys your video or buys your course, figures out what they want to do, makes the video, how long are they taking to optimize?

[00:44:04] Is there an optimal video length then?

[00:47:13] Sunny's "VIRAL" strategy

[00:50:29] Relationships with competitors in the space

[00:52:33] Podcast: Can you talk a little bit about why now is the right time for you?

[00:54:34] In terms of YouTube, whose content are you consuming just day to day?

[00:55:49] What do you think the secret to influence is?

[00:56:04] So what's next for your business?

[00:57:43] Given that our brands are essentially ourselves, how have you been approaching scaling when the business is you?

[00:58:59] Where you can find Sunny's content!

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To connect with Sunny:

Website

YouTube...

In this week’s episode, we are going behind-the-scenes of my business. I always say no one does it alone, which is why I wanted to share with you a conversation I had with someone who has been pivotal to me personally and to the growth of my business over the last year, my Chief Tech Officer, Shannon O’Donovan.

Shannon and I have been friends since we met freshman year of high school, but until this year, we had been traveling on completely different career and life paths. Shannon’s level of loyalty and honesty are rare in any industry, but it’s something that’s kept me close to her over the years.

Shannon had been working in dentistry for the last 10+ years and had zero knowledge of the online space, but at the end of last year, we were catching up for her birthday, and we both had an a-ha moment. We realized how her natural skill set could make her an asset to my business (and other online entrepreneurs), as well as give her the opportunity to make the change she had been looking for in her life.

We cover:

• The leap of faith behind transitioning careers and how to take a side hustle full-time
• Team-building and why finding people with complementary zones of genius is crucial for success
• How to successfully work with friends and the balance of work and friendship
• How to find work you actually enjoy & identifying and capitalizing on your zone of genius
• What it’s really like to work with me and my leadership style
• How to handle “failure” and when things go wrong in your business by turning it into a positive and more!

It truly is never too late to create or step into a role you love!

Click HERE for my free training on Why LinkedIn Is Your Best Kept Secret

To connect with Shannon:

LinkedIn | Instagram

To connect with me, Brittany Krystle:

Instagram| Twitter | LinkedIn | Website | Facebook

#beyondinfluentialpodcast