DTC to IRL

11/12/19 • 5 min

Better Marketing | eCommerce Podcast with Thierry Augustin

In this episode of the Better Marketing podcast, join host and founder of Sent Agency Thierry Augustin as we explore the benefits of offline initiatives on online sales. We take a look at how Israeli fast fashion brand Adika is making a strategic push into the US market, despite the struggles of Forever21, Charlotte Rousse and Topshop—and how they're leveraging the right technology to make an impact on their bottom line. Here is the article from Glossy: https://www.glossy.co/fashion/as-fast-fashion-struggles-adika-looks-to-win-over-gen-z-with-speed-and-a-digital-focus

Go to https://anchor.fm/thierry-augustin and leave a voice message with any questions you have and we'll address it in another episode.

Go to https://anchor.fm/thierry-augustin and leave a voice message with any questions you have and we'll address it in another episode.

Previous Episode

You can't spell email without AI

In this episode of the Better Marketing Podcast, we explore the emerging role of AI in email marketing and how to leverage it for your eCommerce business...with the right strategy. You get a peek into what we do at Sent Agency and some things you can consider to turn your email program into your most profitable marketing channel.

Go to https://anchor.fm/thierry-augustin and leave a voice message with any questions you have and we'll address it in another episode.

Next Episode

The Money is in the Data

In Episode 3 of the Better Marketing podcast, join host and founder of Sent Agency Thierry Augustin as we look at Shopify's newest development: email. Months after their breakup with Mailchimp, this SaaS company is taking aim at the inbox.

We'll explore the implications for their merchants, the importance of leveraging email for direct to consumer brands and why an eCommerce platform would allocate the resources and technology to build an entirely new product outside of their core offering (hint: money).

Be sure to tune in!

And as always, if you have any questions about what's going on in the eCommerce landscape, go to https://anchor.fm/thierry-augustin to leave a voice message and we'll address it in another episode.