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Better Marketing | eCommerce Podcast with Thierry Augustin

Better Marketing | eCommerce Podcast with Thierry Augustin

Thierry Augustin

Better Marketing gives DTC founders actionable insight to reach, convert, and retain more customers. Hosted by Thierry Augustin.
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Top 10 Better Marketing | eCommerce Podcast with Thierry Augustin Episodes

Goodpods has curated a list of the 10 best Better Marketing | eCommerce Podcast with Thierry Augustin episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Better Marketing | eCommerce Podcast with Thierry Augustin for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Better Marketing | eCommerce Podcast with Thierry Augustin episode by adding your comments to the episode page.

Better Marketing | eCommerce Podcast with Thierry Augustin - Tune in to Better Marketing!

Tune in to Better Marketing!

Better Marketing | eCommerce Podcast with Thierry Augustin

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11/01/19 • 0 min

Want to know what to expect from the Better Marketing Podcast? Join host Thierry Augustin, founder of Sent Agency, as he shares why this eCommerce business podcast should be at the top of your must-listen list!

--- Support this podcast: https://podcasters.spotify.com/pod/show/thierry-augustin/support
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Better Marketing | eCommerce Podcast with Thierry Augustin - Preparing for the Unexpected

Preparing for the Unexpected

Better Marketing | eCommerce Podcast with Thierry Augustin

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04/14/20 • 4 min

Life is 10% what happens to you and 90% how you respond. That’s never been a more relevant observation than in the times we live in now. So the onus is on brands to adapt—not succumb. How do you prepare for the unexpected? I answer that in this episode of the Better Marketing podcast.

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Better Marketing | eCommerce Podcast with Thierry Augustin - The Problem with Going Green

The Problem with Going Green

Better Marketing | eCommerce Podcast with Thierry Augustin

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04/02/20 • 5 min

COVID-19 is testing businesses to their core. And as more DTC brands face harsh new realities, customers are demanding one thing: integrity. They’re watching how brands react and those that value connection above profits from deep discounts will win. This is one take on how not to spin your brand story. Join host Thierry Augustin for Episode 7 of the Better Marketing Podcast.

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Better Marketing | eCommerce Podcast with Thierry Augustin - The Money is in the Data

The Money is in the Data

Better Marketing | eCommerce Podcast with Thierry Augustin

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11/14/19 • 3 min

In Episode 3 of the Better Marketing podcast, join host and founder of Sent Agency Thierry Augustin as we look at Shopify's newest development: email. Months after their breakup with Mailchimp, this SaaS company is taking aim at the inbox.

We'll explore the implications for their merchants, the importance of leveraging email for direct to consumer brands and why an eCommerce platform would allocate the resources and technology to build an entirely new product outside of their core offering (hint: money).

Be sure to tune in!

And as always, if you have any questions about what's going on in the eCommerce landscape, go to https://anchor.fm/thierry-augustin to leave a voice message and we'll address it in another episode.

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Better Marketing | eCommerce Podcast with Thierry Augustin - Is your marketing working?

Is your marketing working?

Better Marketing | eCommerce Podcast with Thierry Augustin

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04/09/20 • 3 min

With all the dashboards and data streams we have access to, how do you know what’s really moving the needle for your business? In this episode, we talk about the one ‘metric’ that should matter most, and why the brands that focus on it— and not the latest tech, tool or model— can be more effective at marketing, now and in the future.

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Better Marketing | eCommerce Podcast with Thierry Augustin - We're Selling to Humans

We're Selling to Humans

Better Marketing | eCommerce Podcast with Thierry Augustin

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03/26/20 • 4 min

Just in case you forgot, your customers are more than just the dollar signs in your analytics dashboard. So the key to impacting them starts with recognizing that they want to feel heard, valued and understood—especially as an online retailer. This paradigm shift can change your messaging, marketing and ultimately your business. Tune into this episode of the Better Marketing podcast to find out how. Hosted by Thierry Augustin of Sent Agency.

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Better Marketing | eCommerce Podcast with Thierry Augustin - From Medicine to Marketing

From Medicine to Marketing

Better Marketing | eCommerce Podcast with Thierry Augustin

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11/21/19 • 7 min

In episode 5 of the Better Marketing Podcast, we take a trip down memory lane as our host shares how he discovered his passion for marketing and 3 golden rules for your eCommerce business that should be pillars of any DTC strategy.

If you have any questions you want us to address in a future episode, just go to anchor.fm/thierry-augustin to leave a voice message. And be sure to follow Better Marketing on Spotify to be the first to know when a new episode drops!

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Better Marketing | eCommerce Podcast with Thierry Augustin - Diversifying Your Marketing Mix

Diversifying Your Marketing Mix

Better Marketing | eCommerce Podcast with Thierry Augustin

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11/19/19 • 3 min

In episode 4 of the Better Marketing Podcast join host and founder of Sent Agency Thierry Augustin as we explore the revival of direct mail in the DTC space, why it might make sense for your eCommerce brand, and a simple campaign that you can execute to bring in more repeat business,

If you have any questions you want us to address in a future episode, just go to anchor.fm/thierry-augustin to leave a voice message. And be sure to follow Better Marketing on Spotify to be the first to know when a new episode drops!

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Better Marketing | eCommerce Podcast with Thierry Augustin - DTC to IRL

DTC to IRL

Better Marketing | eCommerce Podcast with Thierry Augustin

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11/12/19 • 5 min

In this episode of the Better Marketing podcast, join host and founder of Sent Agency Thierry Augustin as we explore the benefits of offline initiatives on online sales. We take a look at how Israeli fast fashion brand Adika is making a strategic push into the US market, despite the struggles of Forever21, Charlotte Rousse and Topshop—and how they're leveraging the right technology to make an impact on their bottom line. Here is the article from Glossy: https://www.glossy.co/fashion/as-fast-fashion-struggles-adika-looks-to-win-over-gen-z-with-speed-and-a-digital-focus

Go to https://anchor.fm/thierry-augustin and leave a voice message with any questions you have and we'll address it in another episode.

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Better Marketing | eCommerce Podcast with Thierry Augustin - You can't spell email without AI

You can't spell email without AI

Better Marketing | eCommerce Podcast with Thierry Augustin

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11/06/19 • 8 min

In this episode of the Better Marketing Podcast, we explore the emerging role of AI in email marketing and how to leverage it for your eCommerce business...with the right strategy. You get a peek into what we do at Sent Agency and some things you can consider to turn your email program into your most profitable marketing channel.

Go to https://anchor.fm/thierry-augustin and leave a voice message with any questions you have and we'll address it in another episode.

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FAQ

How many episodes does Better Marketing | eCommerce Podcast with Thierry Augustin have?

Better Marketing | eCommerce Podcast with Thierry Augustin currently has 18 episodes available.

What topics does Better Marketing | eCommerce Podcast with Thierry Augustin cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on Better Marketing | eCommerce Podcast with Thierry Augustin?

The episode title 'Preparing for the Unexpected' is the most popular.

What is the average episode length on Better Marketing | eCommerce Podcast with Thierry Augustin?

The average episode length on Better Marketing | eCommerce Podcast with Thierry Augustin is 5 minutes.

How often are episodes of Better Marketing | eCommerce Podcast with Thierry Augustin released?

Episodes of Better Marketing | eCommerce Podcast with Thierry Augustin are typically released every 6 days, 15 hours.

When was the first episode of Better Marketing | eCommerce Podcast with Thierry Augustin?

The first episode of Better Marketing | eCommerce Podcast with Thierry Augustin was released on Nov 1, 2019.

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