📧 The Ultimate Guide to Cold Email Outreach. Nigel Thomas
10/03/22 • 48 min
⚠️ WARNING: As awesome as this chat is. There is lots of deep detail in this one, so you may need a note-taking device for this show. If you're sending emails as part of your prospecting you need to listen to this show.
Nigel Thomas really knows about cold email.
This is a step-by-step build-out of how to set up your email outreach campaigns.
Email is getting more and more difficult as the big 2 (Google & Microsoft) try to protect their customer's inboxes from unwanted emails.
Why are they doing this?
Because there has been a massive increase in fraudulent and unwanted email volume across the last 2 years.
If you need to use email as a channel to communicate, you need to change up your game.
Here are Nigel's 6 steps.
1) Infrastructure
2) Ideal Client Profile (ICP)
3) Psychology
4) Fun
5) Multi-Platform Follow-Up
6) Systems
Alpha Inbound
Mark McInnesWeekly VIP sales mailer
Catch all versions of me here.
https://linktr.ee/markmcinnes
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VIP sales mailer
Tactical Pipeline Growth
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⚠️ WARNING: As awesome as this chat is. There is lots of deep detail in this one, so you may need a note-taking device for this show. If you're sending emails as part of your prospecting you need to listen to this show.
Nigel Thomas really knows about cold email.
This is a step-by-step build-out of how to set up your email outreach campaigns.
Email is getting more and more difficult as the big 2 (Google & Microsoft) try to protect their customer's inboxes from unwanted emails.
Why are they doing this?
Because there has been a massive increase in fraudulent and unwanted email volume across the last 2 years.
If you need to use email as a channel to communicate, you need to change up your game.
Here are Nigel's 6 steps.
1) Infrastructure
2) Ideal Client Profile (ICP)
3) Psychology
4) Fun
5) Multi-Platform Follow-Up
6) Systems
Alpha Inbound
Mark McInnesWeekly VIP sales mailer
Catch all versions of me here.
https://linktr.ee/markmcinnes
LinkedIn profile
VIP sales mailer
Tactical Pipeline Growth
BOSS Podcast
1 on 1 Consulting
Previous Episode
✍️ 🎙 3 steps to writing high converting sales docs, with Edith Crnkovich
✍️ If you can’t write, you can’t sell.
Being able to write well is a superpower in sales today.
Edith Crnkovich is a messaging strategist & a talented writer of sales pursuit documents. Having written bids and pitches for successful Tech/ IT projects worth up to $250Million.
Sellers are now spending more and more of our time communicating via electronic formats. It makes sense to be conscious of how we are perceived. Especially if it impacts our ability to be ‘selected’ as the winning vendor.
Edith says we risk being considered untrustworthy if we get some of the basics wrong with our ‘sakes writing’.
Some of the highlights for this episode?
✍️ Writing is more about editing than writing.
✍️ The 3 Step framework we all should use.
✍️ Why we should kill our darlings.
✍️ New word alert - ‘Grammarian’
This is a handy chat if you’re involved in communicating with clients via text-based formats or involved in writing bids, quotes or RFPs (So basically anyone in sales).
Catch all versions of me here.
https://linktr.ee/markmcinnes
LinkedIn profile
VIP sales mailer
Tactical Pipeline Growth
BOSS Podcast
1 on 1 Consulting
Next Episode
📣 📈 Story Telling in Sales with Chris Watson
What do you know about storytelling in sales?
It turns out there’s quite a bit to it.
It's way more than just telling stories to your client.
Chris Watson is helping salespeople and sales organizations to develop... and craft their own stories... In order to help them be better at serving their clients.
Chris is at the very forefront of the cultural change for us sellers to be more authentic and giving us the license to shun that hustle and win-at-all-costs type of sales approach of yesterday. I’m confident you’ll enjoy listening to Chris, he brings some great insights to the discussion.
Catch all versions of me here.
https://linktr.ee/markmcinnes
LinkedIn profile
VIP sales mailer
Tactical Pipeline Growth
BOSS Podcast
1 on 1 Consulting
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