How's the Adulting Thing Going for Millennials? | February 20, 2020
02/20/20 • 31 min
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The Ad Platform: Building Brands in a Performance-Driven Digital World | February 19, 2020
The measurability of digital media has led to a laser focus among many marketers on performance—often based on short-term results at the expense of longer-term goals like brand-building. Danielle DeLauro, executive director at VAB, joins eMarketer principal analyst and host Nicole Perrin to discuss why that's a mistake and why marketers must not forget the importance of branding.
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The Weekly Listen: Online Reviews Value, Facebook Suggests Laws and Snapchat 3.0 | February 21, 2020
eMarketer principal analyst Mark Dolliver and junior analysts Blake Droesch and Lucy Koch discuss the importance of online reviews, Facebook's suggested EU regulations, WhatsApp reaching 2 billion users, another potential Snapchat redesign, Apple's augmented reality shopping, which country's national animal is a unicorn and more.
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