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Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

EMARKETER

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
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Top 10 Behind the Numbers: an EMARKETER Podcast Episodes

Goodpods has curated a list of the 10 best Behind the Numbers: an EMARKETER Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Behind the Numbers: an EMARKETER Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Behind the Numbers: an EMARKETER Podcast episode by adding your comments to the episode page.

eMarketer principal analysts Andrew Lipsman and Nicole Perrin and senior forecasting analyst at Insider Intelligence Cindy Liu discuss Amazon's impressive Q2. They then talk about Walmart delaying its loyalty program, closing stores on Thanksgiving, its new ad measurement tool and what to make of some corporate job cuts.
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Insider Intelligence junior analyst Blake Droesch, research analyst Daniel Keyes and principal analyst Andrew Lipsman discuss Facebook Shops and whether businesses and customers will want to use it. They then talk about the significance of Walmart shutting down Jet.com, whether polls will work on LinkedIn and what shoppers expect to do after shelter-in-place orders end.
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Behind the Numbers: an EMARKETER Podcast - How's the Adulting Thing Going for Millennials? | February 20, 2020
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02/20/20 • 31 min

eMarketer principal analyst Mark Dolliver and junior analyst Lucy Koch share insights on how millennials are managing adult concepts like financial planning, homeownership, student loans and cars.
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Behind the Numbers: an EMARKETER Podcast - Smart Marketing with Instagram Stories | Oct 1, 2020

Smart Marketing with Instagram Stories | Oct 1, 2020

Behind the Numbers: an EMARKETER Podcast

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09/30/20 • 17 min

eMarketer junior analyst at Insider Intelligence Blake Droesch discusses the options that marketers have to utilize Instagram Stories through paid advertising and influencer partnerships. He also talks about measurement metrics that marketers can utilize to determine whether their Instagram Stories strategy is effective.
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Behind the Numbers: an EMARKETER Podcast - The Executive Roundtable: John Durham of Catalyst SF on Smart Marketing | Sep 30, 2020
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09/30/20 • 29 min

John Durham, CEO and managing director of Catalyst SF, a brand strategy firm, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss political marketing versus all other marketing, the best cities worldwide for business, and how his marketing and teaching careers compliment each other in his business and personal growth.
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On today’s podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us:
[email protected]

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-very-specific-highly-unlikely-predictions-2025-part-1

© 2024 EMARKETER

Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

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Behind the Numbers: an EMARKETER Podcast - Reimagining Retail: The Unofficial Most Interesting Retailers List (April) | Apr 24, 2024
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04/24/24 • 28 min

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us:
[email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-april

© 2024 EMARKETER

Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.

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On today's podcast episode, we discuss whether GenAI is just a solution in search of a problem to fix, how the video streaming world has shifted already this year, how significant of an ad battleground the back seat of a cab can be, how fast people need things delivered, what the most popular pets in America are, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us:
[email protected].

For more information visit: https://www.insiderintelligence.com/contact/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://content-na1.emarketer.com/podcast-weekly-listen-genai-looking-problem-solve-ads-cabs-accelerate-how-fast-people-need-things

© 2024 EMARKETER

Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.

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Behind the Numbers: an EMARKETER Podcast - Behind the Numbers Special Edition: Finding Influencers and Measuring Impact in the AI Era
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02/22/25 • 30 min

On today’s special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N’Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.

Follow us on Instagram at: https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-behind-numbers-special-edition-finding-influencers-measuring-impact-ai-era

© 2025 EMARKETER

Zeta’s AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry’s largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.

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On today’s podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us:
[email protected]

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-very-specific-highly-unlikely-predictions-2025-part-2

© 2024 EMARKETER

Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.

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1 Listener

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FAQ

How many episodes does Behind the Numbers: an EMARKETER Podcast have?

Behind the Numbers: an EMARKETER Podcast currently has 1431 episodes available.

What topics does Behind the Numbers: an EMARKETER Podcast cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on Behind the Numbers: an EMARKETER Podcast?

The episode title 'Will Facebook Shops Be the New Digital Mall, LinkedIn Polls and Walmart Shuts Jet.com | May 26, 2020' is the most popular.

What is the average episode length on Behind the Numbers: an EMARKETER Podcast?

The average episode length on Behind the Numbers: an EMARKETER Podcast is 29 minutes.

How often are episodes of Behind the Numbers: an EMARKETER Podcast released?

Episodes of Behind the Numbers: an EMARKETER Podcast are typically released every day.

When was the first episode of Behind the Numbers: an EMARKETER Podcast?

The first episode of Behind the Numbers: an EMARKETER Podcast was released on May 28, 2019.

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