Behind the Numbers: an EMARKETER Podcast

eMarketer

EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.

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Top 10 Behind the Numbers: an EMARKETER Podcast Episodes

Goodpods has curated a list of the 10 best Behind the Numbers: an EMARKETER Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Behind the Numbers: an EMARKETER Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Behind the Numbers: an EMARKETER Podcast episode by adding your comments to the episode page.

How's the Adulting Thing Going for Millennials? | February 20, 2020

Behind the Numbers: an EMARKETER Podcast

02/20/20 • 31 min

eMarketer principal analyst Mark Dolliver and junior analyst Lucy Koch share insights on how millennials are managing adult concepts like financial planning, homeownership, student loans and cars.

2 Listeners

1 Comment

Will Facebook Shops Be the New Digital Mall, LinkedIn Polls and Walmart Shuts Jet.com | May 26, 2020

Behind the Numbers: an EMARKETER Podcast

05/26/20 • 32 min

Insider Intelligence junior analyst Blake Droesch, research analyst Daniel Keyes and principal analyst Andrew Lipsman discuss Facebook Shops and whether businesses and customers will want to use it. They then talk about the significance of Walmart shutting down Jet.com, whether polls will work on LinkedIn and what shoppers expect to do after shelter-in-place orders end.

2 Listeners

1 Comment

Smart Marketing with Instagram Stories | Oct 1, 2020

Behind the Numbers: an EMARKETER Podcast

09/30/20 • 17 min

eMarketer junior analyst at Insider Intelligence Blake Droesch discusses the options that marketers have to utilize Instagram Stories through paid advertising and influencer partnerships. He also talks about measurement metrics that marketers can utilize to determine whether their Instagram Stories strategy is effective.

2 Listeners

Amazon's 'Hold on to Your Seat' Q2, Closing on Thanksgiving and Walmart's Ad Manager | Aug 11, 2020

Behind the Numbers: an EMARKETER Podcast

08/11/20 • 33 min

eMarketer principal analysts Andrew Lipsman and Nicole Perrin and senior forecasting analyst at Insider Intelligence Cindy Liu discuss Amazon's impressive Q2. They then talk about Walmart delaying its loyalty program, closing stores on Thanksgiving, its new ad measurement tool and what to make of some corporate job cuts.

2 Listeners

The Ad Platform: Advertising on Amazon During the Pandemic | April 15, 2020

Behind the Numbers: an EMARKETER Podcast

04/15/20 • 31 min

Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

1 Listener

'Disastertising', Programmatic's Pulse, Google Cuts Ad Spend and Delivery Leeway | April 30, 2020

Behind the Numbers: an EMARKETER Podcast

04/30/20 • 26 min

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the current wave of pandemic-driven ads and what the next wave might look like. They then talk about how programmatic is faring, Google's plans to cut its marketing budget in half and how much leeway are customers willing to give retailers on delivery during this time?

1 Listener

The Weekly Listen: Facebook's Zoom Rival, How's Quibi Doing and Getting Back to Normal | May 1, 2020

Behind the Numbers: an EMARKETER Podcast

05/01/20 • 44 min

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss Facebook's "Messenger Rooms," how Quibi is doing, when people will comfortably resume certain activities, why the NFL draft broke records, Australia making Facebook and Google pay media outlets and more.

1 Listener

The Weekly Listen: Is GenAI Looking For a Problem to Solve, Will Ads In Cabs Accelerate, and How Fast Do People Need Things? | May 3, 2024

Behind the Numbers: an EMARKETER Podcast

05/03/24 • 39 min

On today's podcast episode, we discuss whether GenAI is just a solution in search of a problem to fix, how the video streaming world has shifted already this year, how significant of an ad battleground the back seat of a cab can be, how fast people need things delivered, what the most popular pets in America are, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

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For a transcript of this episode click here:

https://content-na1.emarketer.com/podcast-weekly-listen-genai-looking-problem-solve-ads-cabs-accelerate-how-fast-people-need-things

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1 Listener

Trust in Media During the Pandemic, Streaming Soccer and Repurposing Sports Budgets | April 9, 2020

Behind the Numbers: an EMARKETER Podcast

04/09/20 • 29 min

eMarketer senior analyst Paul Briggs, principal analyst Mark Dolliver and senior analyst Bill Fisher discuss how trust in the media is changing in the US, UK and Canada. They then talk about brands repurposing sports budgets, the English Premier League considering a direct-to-consumer streaming service and how advertisers' messaging tone differs between countries.

1 Listener

Where Americans Socially Network, Shopping in Reels and Facebook Messaging Instagram | Oct 8, 2020

Behind the Numbers: an EMARKETER Podcast

10/08/20 • 32 min

eMarketer senior forecasting analyst Peter Newman and junior analyst at Insider Intelligence Blake Droesch discuss how the pandemic affected Americans' social networking behavior and where the major platforms now rank. Then, Blake talks about Facebook allowing cross platform messaging between Messenger and Instagram, shopping on Reels and IGTV, and a Delta Air Lines social media post.

1 Listener

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FAQ

How many episodes does Behind the Numbers: an EMARKETER Podcast have?

Behind the Numbers: an EMARKETER Podcast currently has 1363 episodes available.

What topics does Behind the Numbers: an EMARKETER Podcast cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on Behind the Numbers: an EMARKETER Podcast?

The episode title 'Will Facebook Shops Be the New Digital Mall, LinkedIn Polls and Walmart Shuts Jet.com | May 26, 2020' is the most popular.

What is the average episode length on Behind the Numbers: an EMARKETER Podcast?

The average episode length on Behind the Numbers: an EMARKETER Podcast is 29 minutes.

How often are episodes of Behind the Numbers: an EMARKETER Podcast released?

Episodes of Behind the Numbers: an EMARKETER Podcast are typically released every day.

When was the first episode of Behind the Numbers: an EMARKETER Podcast?

The first episode of Behind the Numbers: an EMARKETER Podcast was released on May 28, 2019.

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Behind the Numbers: an EMARKETER Podcast

eMarketer

Top 10 Behind the Numbers: an EMARKETER Podcast Episodes

Featured in these lists

FAQ

How many episodes does Behind the Numbers: an EMARKETER Podcast have?

What topics does Behind the Numbers: an EMARKETER Podcast cover?

What is the most popular episode on Behind the Numbers: an EMARKETER Podcast?

What is the average episode length on Behind the Numbers: an EMARKETER Podcast?

How often are episodes of Behind the Numbers: an EMARKETER Podcast released?

When was the first episode of Behind the Numbers: an EMARKETER Podcast?

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