Setting Ambitious Goals for Your Membership with John Michaloudis

09/24/20 • 48 min

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Behind The Membership with Callie Willows

John Michaloudis from MyExcelOnline, a membership which helps people to become Excel experts, is this week’s guest on Behind the Membership.

John started his membership just two years ago after growing tired of running course launches, and with 1600 members is already a third of the way to his goal of making $100,000 per month with the membership.

In this episode John is talking all about how he is using evergreen webinars with fast action bonuses to make sales every day and how email marketing and Facebook ads also contribute to his sales.

John also shares how moving from a Facebook group to a forum for his community is one of the best things he’s done, and how John isn’t the person answering questions in his community.

Plus we talk all about the benefits of adding things like Trustpilot reviews to a sales process, creating a business you can take 6 months away from and how member success stories make all the work worthwhile.

And of course, much more!

John Michaloudis from MyExcelOnline, a membership which helps people to become Excel experts, is this week’s guest on Behind the Membership.

In this episode John is talking all about how he is using evergreen webinars with fast action bonuses to make sales every day and how email marketing and Facebook ads also contribute to his sales.

John also shares how moving from a Facebook group to a forum for his community is one of the best things he’s done, and how John isn’t the person answering questions in his community.

And of course, much more!

Previous Episode

Creating a Custom Web App for Your Members with Marisha Mets

Marisha Mets from SLP Now, a membership for speech language practitioners, is this week’s guest on Behind the Membership.

SLP Now has been running for over four years and over that time has evolved from a simple membership to a full web app offering thousands of practitioners teaching resources and even their own CRM and case tools.

In this episode Marisha talks all about how she went from creating resources for her own use to launching a hugely successful membership and the challenges she's had along the way, including learning how to manage her time effectively and finding the right developers to create her app.

We also talk about the benefits of starting simple, and how a membership has helped give Marisha more freedom and flexibility, particularly when faced with health challenges. Plus how running a twice yearly online summit works well for attracting new members, and how she utilises tools like Net Promoter Scores and Intercom to get feedback from members and provide additional support.

Next Episode

Creating a High Level Coaching Membership with Coach Pamela Mitchell

Coach Pamela Mitchell has been a professional coach since 2003, with a focus on helping people to reinvent their careers so that they can live a life that they love. When demand for her services became too high though, she decided to launch a membership offering - the Reinvention Launch Club - in order to help more people.

It wasn’t all plain sailing though and in this episode Pamela discusses the mindset shifts that needed to happen for her to be able to move from creating a more traditional content focused and high volume membership to a smaller, more curated and intimate experience where the focus is on individual and group coaching.

We also talk about how Pamela makes use of associate coaches to provide a more one-to-one experience for her members without her needing to spend all of her own time coaching, the challenge of finding your own path and being clear on what you enjoy and what's going to give your members the best results, and the quest to find the perfect community solution.

Plus lots more!